Nutrition Products Market By Type (Clinical Nutrition, Infant Nutrition, Enteral Nutrition, Parenteral Nutrition, and Others), By Application (Immunity, Cardiac Health, and Others), By Distribution Channel (Offline Retail and Online Retail), By Form (Tablets, Capsules, Soft Gels, Powders, Liquids, and Others), By End-User (Infants, Children, Adults, Pregnant Women, Old-Aged, and Other), and By Region - Trends, Analysis and Forecast till 2034

Nutrition Products Market was valued at USD 426.9 Billion in 2024 and is projected to grow at a CAGR of 7.0% to reach USD 790.8 Billion by 2034.

The nutrition products market can be referred to the industry that produces and distributes different food supplements, vitamins, minerals, herbal items, and other nutritional solutions. These goods are taken to meet certain health needs and to improve or complement the diet. This market serves people of all ages and health conditions. It encompasses young children, adults, expectant mothers, the elderly, athletes, those with special dietary requirements, and people with health issues.

These supplements come in standard forms as capsules, pills, tablets, powders, liquids, or gummies. They frequently include a combination of vitamins, minerals, amino acids, therapeutic herbs, and other botanical components. The aging population and nutritional needs, as well as the increased focus and knowledge of health issues, are some of the drivers driving the market. Other factors include product innovation and customization to target specific health issues.The aging population and reactive healthcare, treating illnesses, are causing consumers to focus more on preventive healthcare, which keeps them healthy. A significant trend in the market is individualized nutrition techniques. Products provide alternatives like personalized vitamin blends or allergy-friendly formulas to suit specific needs and preferences.

The main hurdles impeding the target market are the high cost of these goods and the possibility of adverse effects, which rises if you take many supplements at once or in large amounts. It's simple to take an excessively high dosage of dietary supplements without realizing it because they often enhance the nutrients you obtain from food. As a result, these factors could hamper the target market growth.

Nutrition Products Market Key Drivers:

• Rise in the aging population

People's dietary demands vary with age. They could need more particular vitamins, minerals, or protein to promote good aging. Chronic health issues are more common in the senior population. Nutritional supplements can aid in managing certain ailments and enhance general health.

For instance, in October 2022, according to a report published by the World Health Organization, one in six individuals will be 60 years of age or older by 2030. There will be 1.4 billion people over 60, up from 1 billion in 2020. The number of individuals in the world who are 60 or older is expected to double (to 2.1 billion) by 2050. It is anticipated that between 2020 and 2050, the number of people 80 years of age or older will triple, reaching 426 million. Although population aging, or the movement of a nation's population toward older ages, began in high-income countries (in Japan, for instance, 30% of the population is over 60), low- and middle-income nations are currently seeing the biggest changes. Two thirds of people over 60 worldwide will reside in low- and middle-income countries by 2050.

• Increased consumer knowledge of healthy lifestyles

The demand for items that improve consumer health, including food additives, and increased consumer knowledge of preventative healthcare are driving growth in the global market. Continuous innovation from both well-established and up-coming competitors propels the target market further.

Nutrition Products Market Restrains:

• Exorbitant prices along with possible side effects of dietary supplements

The expansion of the worldwide market for nutritional supplements is anticipated to be hampered by their high price and any side effects. Nutritional supplements contain all the elements and vitamins required for strong, healthy skin, hair, and nails. Nevertheless, these products frequently include high vitamin and mineral concentrations, which might have negative consequences like diarrhea, constipation, and other gastrointestinal issues. Allergy responses may result from the inactive components.

Nutrition Products Market is segmented based on type, application, distribution channel, form, end-user, and region.

Type Insights

• Clinical Nutrition: Clinical nutrition is a specialist discipline within nutrition research that focuses on managing diseases with medical nutrition therapy, correcting deficits in certain micronutrients, treating protein insufficiency, and preventing chronic diseases.
• Infant Nutrition: Infant nutrition type provides babies and small children with required certain diets. Breast milk substitutes have been designed to give neonates and infants too young to nurse full nutrients.
• Enteral Nutrition: Enteral nutrition type is for those who can't eat regularly, for which liquid or powdered formulae are injected straight into the stomach or intestines. Those who are unable to maintain adequate oral intake to meet their nutritional demands might get essential macro- and micronutrients through enteral nutrition (EN).
• Parenteral Nutrition: Parenteral nutrition type is administered intravenously, preventing the gastrointestinal tract, to individuals suffering from extreme malnutrition or problems with absorption. This type of nutrition is used for those who should not or cannot obtain their essential nutrients from food.
• Others: This type includes nutritional goods designed to promote muscle growth, improve athletic performance, and speed up recuperation. For instance, protein bars, appetite suppressants, and meal replacements are made to help achieve weight loss objectives or properly maintain weight.

Application Insights

• Immunity: This segment includes nutritional goods made with vitamins, minerals, and additional components that are used to help maintain a robust immune system.
• Cardiac Health: This segment has products with antioxidants or omega-3 fatty acids supporting cardiovascular health.
• Others: Other application types include alternatives for conditions-specific functions, energy support, digestive health, cognitive function, and bone health.

Distribution Channel Insights

• Offline Retail: Offline retail channels include conventional physical retail establishments, such as pharmacies, grocery stores, and health food stores.
• Online Retail: Online retail channels have e-commerce sites that provide easy access to a more excellent range of nutritional products.

Form Insights

• Tablets: Tablets are solid dosage forms that have been compressed and include an active ingredient (medication) and an inactive ingredient (excipients) in predetermined amounts. They're perfect for daily usage or vacation because they're lightweight, compact, and easy to carry.
• Capsules: Capsules are simple and convenient to consume. Because of their hectic schedules, customers often don't eat a healthy diet; as a result, capsules help them meet their daily nutritional needs.
• Soft Gels: Soft Gels are made of a liquid filling encased in a gelatinous shell. In contrast to tablets or capsules, they are more straightforward to swallow due to the smooth and soft texture of the gelatin shell. This is especially helpful for little children, older people, and anyone with trouble swallowing.
• Powders: Powder form is a dominating segment of this sector for the target market. This is explained by the increased use of powder-based nutritional supplements, which are more widely available and have a stronger market presence. Additionally, the growing demand for protein powders, dietary fibres, and green tea supports the segment's global expansion.
• Liquids: In the market for nutrition goods, liquids provide an easy-to-take and consume format. They are a great alternative for folks who have trouble swallowing, small children, or people who don't like tablets or capsules.
• Others: The other sector offers a wide variety of solutions that address convenience, palatability, and customization needs. A more pleasurable approach to getting nutrients is through gummies, bars, and some chewable tablets, especially for kids or people with trouble swallowing medicines.

End-User Insights

• Infants: Infants as end users need complete nutrition or dietary supplements that can be obtained through specialized formulations or fortified milk beverages.
• Children: Children, as end users, need products designed with each age group's unique nutrient needs in mind, with an emphasis on the vitamins, minerals, and protein needed for normal growth and development.
• Adults: Adults type is a dominating segment of this target market segment. This is caused by the increase in the number of adults—both men and women—who work and the industrialized world's greater inclination for dietary supplements.
• Pregnant Women: Pregnant women need special nutritional requirements to maintain their own health and the good growth of their fetus. Supplements containing many vitamins are designed to fill nutritional gaps in a pregnant woman's diet.
• Old-Aged: Older individuals have different nutritional demands compared to younger individuals. Protein is necessary for their muscles to remain healthy and strong.
• Other: Other types include end-users, a wide range of people with particular dietary demands for the target market.

Regional Insights:

Nutrition Products Market Regional Insights

• North America market is estimated to witness a significantly high revenue share over the forecast period, owing to increasing obesity rates, inadequate diets, low calcium levels, and growing demand for nutrient-dense, portable goods.
• Asia Pacific market is estimated to witness fastest revenue share due to elements like low raw material costs, the accessibility of functional foods, and increased awareness of the health benefits of dietary supplements. Leaders in the production of enhanced foods with high nutritional content include China and Japan. Particularly, a number of goods are produced in the area and exported to other countries, which supports the market's expansion.
• The European market is expanding steadily due to several factors, such as growing health consciousness, a growing demand for individualized and convenient nutrition solutions, and a growing interest in sports and fitness activities.
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• Latin American market is an emerging region and is expanding steadily due to the significant demand for health products in the area. The market is driven by growing consumer awareness of health and well-being and the growing appeal of nutrient-dense foods. People's increased disposable income has encouraged them to spend more on health and fitness products, driving the market's expansion.
• The Middle East and Africa market is in its developmental stages, and people are becoming more aware of their personal well-being and having more disposable income.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the Nutrition Products Market report based on type, application, distribution channel, form, end-user, and region:

Nutrition Products Market, By Type:

• Clinical Nutrition
• Infant Nutrition
• Enteral Nutrition
• Parenteral Nutrition
• Others

Nutrition Products Market, By Application:

• Immunity
• Cardiac Health
• Others

Nutrition Products Market, By Distribution Channel:

• Offline Retail
• Online Retail

Nutrition Products Market, By Form:

• Tablets
• Capsules
• Soft Gels
• Powders
• Liquids
• Others

Nutrition Products Market, By End-User:

• Infants
• Children
• Adults
• Pregnant Women
• Old-Aged
• Other

Nutrition Products Market, By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the Nutrition Products Market include, American Home Patient, Inc., Nutricia North America, Inc., Metrx, Inc., Abbott Laboratories, Inc., Extron Aviation, Inc., AdvoCare, Inc., Nestle HealthCare Nutrition, Inc., Ajinomoto Health and Nutrition, Inc., Now Health Group, Inc., and EAS Ltd.

Recent Development:

• In November 2023, Nestlé declared that N3 milk was developed. It is made from cow's milk and contains all the important nutrients, like proteins, vitamins, and minerals that are present in milk. It also includes less lactose, prebiotic fibers, and more than 15% fewer calories. Under the N3 brand, a new line of powdered milk products has been introduced in China. This contains high-protein full cream and skim milk products to help the family eat a well-balanced diet.
• In April 2021, Persona Nutrition, a well-known vitamin firm, introduced globally the first daily gummy vitamin packs for the entire family. Numerous health objectives, such as stress relief, immune system support, skin health, improved concentration, and general health maintenance, are the emphasis of these vitamin packs.

• American Home Patient, Inc.
• Nutricia North America, Inc.
• Metrx, Inc.
• Abbott Laboratories, Inc.
• Extron Aviation, Inc.
• AdvoCare, Inc.
• Nestle HealthCare Nutrition, Inc.
• Ajinomoto Health and Nutrition, Inc.
• Now Health Group, Inc.
• EAS Ltd.