Personalized Nutrition Market, By Product Type (Active Measurement and Standard Measurement), By Application (Standard Supplements, Disease-Based, and Others), By End Use (Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034

Personalized Nutrition Market was valued at US$ 19.6 billion in 2024 and is projected to grow at a CAGR of 11.5% to reach US$ 52.8 billion by 2034.

The personalized nutrition market is an industry that provides tailored dietary and nutritional recommendations according to an individual's unique characteristics such as their genetic makeup, lifestyle, medical conditions, and personal goals. This new field combines technological advances such as genetic testing, data analytics, and artificial intelligence with the goal of optimizing nutrition and enhancing overall wellness for individuals. Further innovation is expected in the market, with a focus on leveraging artificial intelligence and machine learning algorithms to provide more precise and personalized recommendations. This would allow people to optimize their nutrition, improve their health outcomes, and live healthier lives. Several factors have contributed to the rapid growth of the personalized nutrition market in recent years. Growing consumer awareness regarding the effect of diet on wellness, rising demand for preventive healthcare solutions, developments in genetic testing technologies, and the increasing use of digital health platforms are among these. However, the high costs of personalized nutrition may prevent its widespread adoption, particularly among those with limited financial resources.

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

Personalized Nutrition Market Key Drivers:

• Health awareness and shifting preferences

As people become more conscious of holistic well-being, the demand for personalized diets and supplements has increased significantly. The growing consumer health awareness and rising disposable income across regions have encouraged people to shift to personalized nutrition.

The changing consumer preferences for health and wellness products have led to high demand for individually customized diets. There is an increasing trend of adopting a genetically based personalized diet due to consumers being more nutrition specific.

People are increasingly moving from regular supplements to personalized dietary supplements and nutrition plans customized according to their genetic make-up that addresses their health concerns. With changing preferences due to increased health awareness, consumers are increasingly seeking personalization in their daily experiences and shifting away from the 'one-size-fits-all' approach.

• Increasing innovations and advancements in technologies

The personalized nutrition business is projected to witness growth in the coming years, and technology will remain one key factor supporting this growth. With the increasing advancements in technology, consumers now have a better understanding of their health and well-being, which leads to high demand for customized products, considering their health and lifestyle.

Various new players in the personalized nutrition market are developing new and innovative solutions, such as genetic tests designed specifically for vegetarians and vegans who prefer plant-based personalized nutrition.

Technologies such as wellness-focused wearables offered by brands such as Fitbit and Apple help consumers track their activity levels and nutrient intake, further enabling them to personalize their meal plans. Some technologies help patients to detect their blood pressure levels, which helps them to provide accurate nutritional data to medical practitioners.

• Emerging Research and development

Emerging research and science in the personalized nutrition sector has led market players to develop genomic testing and gut health testing kits to provide individualized diets and pills to consumers based on their genomic and metabolic profiles.

Start-ups, such as Nourished (UK), are developing innovative products, which include 3D-printed edibles. 3D-printed gummies are personalized daily nutrition snacks created through 3D printer technology. These gummy snacks are provided as nourishment recommendations by studying their proprietary algorithm's response.

3D-printed personalized supplements are aimed at improving consumer-specific lifestyles and dietary habits. A range of technologies, from DNA-driven dietary recommendations to 3D-printed pills, are projected to offer numerous opportunities for the growth and expansion of the personalized nutrition market.

• Personalized Nutrition Market Restrains:

The price of a supplement might vary significantly based on the ingredients' origin (synthetic or natural) and seasonality. Synthetic ingredients have lower production costs and eliminate the need to manage natural sources from which the functional principles are to be extracted. Synthetic raw materials, however, cannot match the quality of natural raw materials.

The bioavailability or seasonality of the raw materials in products is another factor that can influence the final cost of dietary supplements. Most natural ingredients are unavailable all year, or their prices may increase during certain months; these problems affect the cost of manufacturing a supplement.

Moreover, third-party ingredient testing and certifications, like getting a product USP certified, almost certainly drive up the product price.

The packaging of various supplements of different forms in different packaging materials also increases the cost of personalized supplements offered by different companies. Moreover, the benefits of economies of scale are significantly reduced in personalized nutrition as buying one particular type of supplement is avoided by consumers and companies as well. Instead, a mix of different supplements in smaller quantities is used.

These high costs associated with personalized dietary supplements may affect their adoption, especially in price-sensitive countries such as South Africa and India.

Personalized Nutrition Market is segmented based on Product Type, Application, End use and region.

Product Type Insight

• Active Measurement: Active measurement segment dominates the personalized nutrition market over the forecast period. The increasing health awareness and rising trends of digital or virtual solutions for healthcare can be attributed to the personalized nutrition market growth. Furthermore, people's busy and hectic lifestyles are increasing demand for active measurement tools. Furthermore, increasing food consciousness, as well as preventive health measures with food customization, are some of the factors that are expected to increase the use of active measurement, and these factors may have a positive impact on the sub-segment throughout the forecast period.
• Standard Measurement: Standard Measurement segment tends to contribute significantly in personalized nutrition market over the forecast period. Standard measurement methods utilize established dietary guidelines and nutritional recommendations to create personalized nutrition plans. This product type involves standardized assessments of an individual's nutritional requirements based on factors such as age, gender, weight, and health conditions.

Application Insights               

• Standard Supplements: The standard supplements segment is anticipated to be a dominating in personalized nutrition market. This growth is a result of rising preferences and awareness about the overall health of individuals, which have led to an increase in the number of people opting for standard supplements.
• Disease-Based: Disease-Based segment contributes significantly in personalized nutrition market over the forecast period. This application takes into account an individual's health history, genetic predispositions, and existing medical conditions to design nutrition strategies that support disease management or reduce the risk of certain ailments.
• Others: The Others segment in personalized nutrition applications encompasses a variety of tailored approaches that may not fall specifically into the standard supplements or disease-based categories. This can include personalized nutrition plans for specific life stages, athletic performance optimization, or addressing unique dietary preferences and restrictions.

End use Insights

• Direct-to-Consumer: The direct-to-consumer segment is projected to account for the majority share of the global personalized nutrition market over the forecast period. The convenience, accessibility, and increasing preference for digital health solutions have all contributed to the segment's prominence.
• Wellness & Fitness Centers: Wellness & Fitness Centers contributes significantly in personalized nutrition market over the forecast period by offering tailored nutritional guidance as part of comprehensive wellness programs. These centers leverage the expertise of nutritionists, dietitians, and fitness professionals to create personalized nutrition plans that complement fitness goals.
• Hospitals & Clinics: Hospitals & Clinics contributes significantly in personalized nutrition market over the forecast period. Healthcare professionals, including dietitians and nutritionists, collaborate with patients to create personalized nutrition plans that address specific health conditions, recovery needs, or chronic diseases.
• Institutions: Institutions contributes significantly in personalized nutrition market over the forecast period. These programs may include personalized meal plans, nutritional education, and wellness initiatives designed to cater to the diverse dietary needs and preferences of a group.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

Personalized Nutrition Market Regional Insights

• North America holds a significant share in the personalized nutrition market, driven by a high level of awareness, technological advancements, and a proactive approach to health and wellness.
• Asia Pacific market dominates the personalized nutrition market over the forecast period. The expansion of this regional market during the forecast period will be the result of a greater emphasis on raising awareness about specialized dietary supplements for specific needs of an individual, encouraging people to opt for personalized diets based on their preferences. There are many more companies working in personalized nutrition, including Zoe Nutrition, Andme.In, SUPP Nutrition, Snackible, and others. Such factors may boost the personalized nutrition market demand in the coming years.
• Europe: Europe is a prominent market for personalized nutrition, with a focus on addressing health conditions through tailored dietary interventions. Countries like the United Kingdom, Germany, and France witness a rising trend of personalized nutrition services in wellness and fitness centers, as well as increased adoption of personalized approaches in healthcare institutions.
• Latin America: Latin America is emerging as a market for personalized nutrition, with countries like Brazil and Mexico showing a growing interest in direct-to-consumer services and wellness initiatives. The market is influenced by cultural diversity, and institutions are increasingly incorporating personalized nutrition programs to address varied dietary needs within communities.
• Middle East & Africa: Wellness and fitness centers are becoming key contributors to the market's growth, catering to individuals seeking personalized approaches to health and fitness and such factors tends to boost the personalized nutrition market in the region over the forecast period.

Report Scope:

Attribute	Details
Market Size 2024	US$ 19.6 billion
Projected Market Size 2034	US$ 52.8 billion
CAGR Growth Rate	11.5%
Base year for estimation	2023
Forecast period	2024 – 2034
Market representation	Revenue in USD Billion & CAGR from 2024 to 2034
Market Segmentation	By Product Type - Active Measurement and Standard Measurement By Application - Standard Supplements, Disease-Based, and Others By End Use - Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the Personalized Nutrition Market report based on Product Type, Application, End use and region:

Personalized Nutrition Market, By Product Type:

• Active Measurement
• Standard Measurement

Personalized Nutrition Market, By Application:

• Standard Supplements
• Disease-Based
• Others

Personalized Nutrition Market, By End use:

• Direct-to-Consumer
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions

Personalized Nutrition Market, By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the Personalized Nutrition Market includes, Amway, BASF, DSM, Herbalife Nutrition Ltd, Nutrigenomix, Atlas Biomed Group Limited, Persona, Foodsmart, Bactolac Pharmaceutical, Inc., Balchem Corporation, and Others.

Recent Development:

• In February 2024, INFINIT Nutrition, a pioneering force in personalized nutrition solutions for athletes, announced the addition of two brand new options to their custom protein powder platform: Berry Antioxidant Blend and Greens Blend superfood powders. INFINIT’s Custom Protein platform simplifies athlete nutrition by offering a unique tool to craft personalized protein powders tailored to individual needs and preferences.
• In January 2024, Meijer made a move that will not only strengthen shopper loyalty but boost ties consumers make between the retailer and fresh. A newly introduced service may soon be driving increased perimeter traffic and consumption as Meijer looks to help customers reach their health and wellness goals this year through the launch of a personalized virtual nutrition coaching service.
• In November 2023, Enter Heali, a new startup launched out of stealth with a personalized platform to eliminate the guesswork for people who want to treat and manage their health conditions using evidence-based nutrition protocols

• Amway*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
  • BASF
• DSM
• Herbalife Nutrition Ltd
• Nutrigenomix
• Atlas Biomed Group Limited
• Persona
• Foodsmart
• Bactolac Pharmaceutical, Inc.,
• Balchem Corporation

“*” marked represents similar segmentation in other categories in the respective section.