Herbal Supplement Market Size, Share, By Source (Leaves, Barks, Fruits and Vegetables, and Roots), Product (Moringa, Echinacea, Flaxseeds, Turmeric, Ginger, and Others), Formulation (Tablets, Capsules, Liquid, Powder, Soft Gels, and Others), Function (Medicinal and Aroma), Application (Pharmaceuticals, Food and Beverages, Personal Care, and Others), Consumer (Pregnant Women, Adults, Pediatric, Geriatric, and Others), Distribution Channel (Online and Offline), and Region - Trends, Analysis, and Forecast till 2035

• By 2035, the herbal supplement market size is expected to be valued at USD 85.9 Billion.
• The valuation of the market was USD 42.1 Billion in 2024.
• The target market is anticipated to rise at a CAGR of 7.4%.

A plant-based substance used to treat or manage health conditions is called an herbal supplement. There are several ways to consume herbal supplements, such as tablets, teas, gels, and bath additives. There are certain factors of herbal supplements such as their fewer side effects, cost-effectiveness, ability to treat chronic conditions, ability to improve overall wellness, provide symptomatic relief, prevent and manage diseases, provide necessary nutrients, support heart health, and improve sleep, which contributes in driving its market augmentation. Moreover, the growing awareness of health and wellness, the rising aging population, and the rising disposable incomes are other factors contributing to the herbal supplement market growth.

Impact of Generative AI on the Herbal Supplement Market:

The development and comprehension of herbal supplements could be greatly impacted by generative AI since it can speed up the identification of bioactive compounds, optimize herbal formulations, anticipate possible interactions, and personalize treatment recommendations. Generative AI can streamline the research and development process while possibly producing safer and more effective herbal remedies.

Key Drivers of Target Market:

Market is Driven by the Ability of Herbal Supplements to Treat Chronic Conditions and Diseases

The herbal supplement market is expanding due to its potential to treat long-term illnesses such as diabetes, arthritis, heart disease, and digestive issues. With herbal treatments such as ginseng, ashwagandha, and turmeric providing health advantages with fewer side effects, consumers are looking for natural alternatives to pharmaceutical medications. Market growth is also being driven by awareness of preventative healthcare, holistic well-being, and traditional medical systems such as TCM and Ayurveda.

• For Instance, in February 2025, a research team led by Osaka University found that tricaprin, a natural herbal supplement, can improve long-term survival and recovery from heart failure in patients with triglyceride deposit cardiomyovasculopathy (TGCV), a chronic condition. Researchers enrolled 22 Japanese patients with triglyceride breakdown and 190 controls to compare survival rates. 81 controls were matched with the tricaprin group to overcome differences in baseline characteristics. The study aimed to understand tricaprin's effect on triglyceride breakdown.

Restraints:

Lack of Standardization and Quality Control is Limiting the Market Growth

The herbal supplement market is challenged by the absence of quality control and standardization. Inconsistent product efficacy may result from differences in constituent potency, purity, and source. Concerns over safety are also raised by deceptive advertising and a lack of regulatory control. This may erode customer confidence and impede market expansion.

• Counterbalance Statements: The safety and effectiveness of products may be guaranteed by putting in place stronger quality standards and systematic testing. Consumer education and the promotion of certificates from reputable organizations will increase market legitimacy and confidence.

Opportunities:

Surging Use of Advanced Treatments with Herbal Supplement Unlocks the Growth Potential

AI-powered formulations for customized supplements, biotechnology for increased extraction and bioavailability, and nanotechnology for better absorption are some of the advanced technologies used to fuel the herbal supplement market expansion. While 3D printing makes it possible to produce bespoke supplements, blockchain guarantees supply chain transparency. Furthermore, real-time product tracking and verification are made possible by IoT and smart packaging, which increases consumer confidence and promotes market growth. 

• For instance, in January 2021, NanoVeda, a nutritious supplement brand from Switzerland that combined Ayurveda or herbal supplement with established nanotechnology methods and mechanisms, had entered the Indian market. The homegrown brand specialized in organic and plant-based products that are availed in the form of oral rapid dissolve strips. NanoVeda focuses on a holistic approach towards health and wellbeing.

Source, product, formulation, function, application, consumer, distribution channel, and region are the segments in the market.

By Source

By source, the market is categorized into leaves, barks, fruits and vegetables, and roots. The leaves segment is attributed to lead the herbal supplement market share due to its versatility, convenience, and presence of health-promoting components. Additionally, leaves are an easy source to cultivate for mass production.

• For instance, in February 2025, Organic India earned the highly regarded Regenerative Organic Certified status across multiple teas and herbal supplements. This rigorous certification process marked a significant milestone in the company’s long-standing commitment to transparency and authenticity. This historic accomplishment included transitioning some of the most popular herbal supplements to ROC, and the launch of new products including a Bacopa supplement and two single-origin tea leaves classics.

By Product

Under product, the market is sub-segmented into moringa, echinacea, flaxseeds, turmeric, ginger, and others. The turmeric segment is projected to influence the market due to its numerous health benefits, high nutritional content, long history of use in traditional medicine, and government initiatives supporting turmeric cultivation and production.

• For instance, in February 2025, Herbal supplement producer, AlchemLife, released Phytorelief-CC, a plant-based gummy tablet that offered clinically-backed symptom support for common colds, flu, and other seasonal ailments. Synthesized from turmeric, pomegranate, and ginger, Phytorelief-CC was touted for its anti-microbial, anti-inflammatory, analgesic, and immunity-boosting properties.

By Formulation

Based on formulation, the market is divided into tablets, capsules, liquid, powder, soft gels, and others. The tablets segment is expected to rule over the market as it is affordable, easy to use, has a longer shelf life, is convenient and reliable, is simple to pack, store, and travel with, and is a highly sought-after technology similar to manufacturers and consumers.

• For instance, in August 2022, Vedistry, a part of Charak Pharma, launched a nutritional herbal supplement, Fortyfitt Woman Tablets. The tablets were packed with the potent combination of Soya phytoestrogens and nutraceuticals including green tea, ginseng, grape seed, and omega-3 fatty acids that helped women with a smooth transition from perimenopause to menopause and overall health in the forties.

By Function

According to function, the market is classified into medicinal and aroma. The medicinal function holds the largest herbal supplement market. This is due to its perceived medicinal benefits, no side effects, and shift of consumer preference from synthetic or chemical-based medicines to herbal-based medicines.

By Application

The market is branched into pharmaceuticals, food and beverages, personal care, and others, on the basis of application. The pharmaceutical segment is governing the market due to the high demand for herbal raw materials, shift in consumer preferences, rising popularity of herbal products, growing pharmaceutical industry, health-conscious consumers, and recommendations by medical practitioners.

• For instance, in February 2021, Lupin, a pharmaceutical company, launched ayurvedic energy supplement for men. It was scientifically tested and it contained 100 percent ayurvedic natural ingredients or herbal supplements including ashwagandha, shatavari, and shilajit that boosted energy levels and improved immunity. Thus providing the consumers increased personal vitality, energy and revitalization.

By Consumer

Depending on the consumer, the market is grouped into pregnant women, adults, pediatric, geriatric, and others. The adult segment has the largest herbal supplement market share as adults are health-conscious and aware of preventive healthcare. Additionally, these people look for natural ways to manage conditions, such as obesity, diabetes, and cardiovascular disease.

• For instance, in February 2025, Vertex Pharmaceuticals Incorporated announced that the U.S. Food and Drug Administration (FDA) had approved JOURNAVX, an oral, non-opioid, highly selective NaV1.8 pain signal inhibitor for the treatment of adults with moderate-to-severe acute pain. JOURNAVX, which was an herbal supplement was an effective, well-tolerated medicine without evidence of addictive potential indicated for use across all types of moderate-to-severe acute pain.

Distribution Channel

Stemming from the distribution channel, the market is bifurcated into online and offline. The offline distribution channel exercises control over the market as offline stores offer a variety of products, personalized advice, a strong distribution network, product visibility, trusted sources, and a one-stop shopping experience for consumers.

Region

Geographically, the market is cataloged into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Asia Pacific: Asia Pacific holds a dominant herbal supplement market share of 44%. This is due to this region’s popularity for traditional medicine, government policies to support traditional medicine, increasing consumer demand, high geriatric population, expansion of e-commerce platforms, and endorsement of healthcare professionals, influencers, and fitness enthusiasts.

• For instance, in February 2025, Kerry Group, a global leader in taste and nutrition solutions, had launched its 2025 Supplement Taste Charts, a comprehensive guide to evolving flavor trends and innovations in the wellness industry. These charts served as an essential tool for herbal supplement and nutraceutical manufacturers, helping to anticipate market shifts and created health and flavor-forward products.

North America: North America is the fastest-growing region in the herbal supplement market. The region’s growth is attributed to the high level of consumer health consciousness, a growing preference for natural remedies, easy access to a wide variety of herbal supplements through retail channels, and a strong focus on wellness culture, particularly in the U.S.

• For instance, in October 2024, Groupe Berkem, a leading player in bio-based chemicals, collaborated with Norwegian biotech pioneer Arctic Bioscience to launch B-Romega, a unique herring caviar oil extract in North America. This co-branded initiative brought light to an innovative ingredient, rich in phospholipid Omega-3, offering a powerful herbal ‘supplement designed to support optimal health across all life stages.

Herbal Supplement Market Report Scope:

Attribute	Details
Market Size 2025	USD 44.9 Billion
Projected Market Size 2035	USD 85.9 Billion
CAGR Growth Rate	7.4% (2025-2035)
Base year for estimation	2024
Forecast period	2025 – 2035
Market representation	Revenue in USD Billion & CAGR from 2025 to 2035
Regional scope	North America - U.S. and Canada Europe – Germany, U.K., France, Russia, Italy, Spain, Netherlands, and Rest of Europe Asia Pacific – China, India, Japan, Australia, Indonesia Malaysia, South Korea, and Rest of Asia Pacific Latin America - Brazil, Mexico, Argentina, and Rest of Latin America Middle East & Africa – GCC, Israel, South Africa, and Rest of the Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segmentation:

By Source:

• Leaves
• Barks
• Fruits and Vegetables
• Roots

By Product:

• Moringa
• Echinacea
• Flaxseeds
• Turmeric
• Ginger
• Others

By Formulation:

• Tablets
• Capsules
• Liquid
• Powder
• Soft Gels
• Others

By Function:

• Medicinal
• Aroma

By Application:

• Pharmaceuticals
• Food and Beverages
• Personal Care
• Others

By Consumer:

• Pregnant Women
• Adults
• Pediatric
• Geriatric
• Others

By Distribution Channel:

• Online
• Offline

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of the Middle East & Africa

The companies operating in the herbal supplement market are Baidyanath Ayurved, Blackmores, Herbalife International of America, Inc., Himalaya Wellness Company, Daburshop, and others. The key players are adopting strategies, such as new product launches, acquisitions, expansion of operations, and sustainable sourcing to enhance their product portfolio.

Herbal Supplement Market Companies:

• Baidyanath Ayurved
• Herbalife International of America, Inc.
• Daburshop
• Arlak Ayurveda Pvt Ltd
• Vee Remedies
• Wilson Drug
• Himalaya Wellness Company
• Biobrick Pharma
• AdvaCare Pharma
• Blackmores
• Gaia Herbs
• ADM
• Glanbia plc
• Ricola

View an Additional List of Companies in the Herbal Supplement Market

• In September 2024, Otsuka Pharmaceutical Co., Ltd. (Otsuka) and Bonafide Health, LLC (Bonafide Health), an indirect subsidiary headquarter located in Harrison, New York, had announced the U.S. launch of "Thermella", a herbal supplement that contributed to women's health during menopause. Thermella contained herbal components that was scientifically proven and was developed with naturally derived ingredients with a functional claim to relieve hot flushes and night sweats.
• In June 2021, Vasu Healthcare Pvt Ltd had launched six herbal supplement capsules under Safe Herbs, Holy Basil, Amalaki, Moringa, Ashwagandha, Guduchi, Turmeric etc. Vasu Safe Herbs were 100% vegetarian capsules and were prepared using standardized herbal supplements for consistent quality and efficacy and 0% Gluten, Lactose, Color, Flavor & Preservatives free. This aimed at fulfilling the daily health needs and thereby restoring wellness and good health.

Analyst View:

The herbal supplement market is expanding due to its lower side effects, affordability, and capacity to cure chronic illnesses, enhance general well-being, and promote heart health. The aging population, rising health consciousness, and disposable incomes all contribute to the market's expansion.

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Company Name	Himalaya Wellness Company
Headquarter	Bengaluru, India
CEO	Mr. Shailendra Malhotra
Employee Count (2024)	10,000 Employees