Food Supplements Market By Type (Minerals, Vitamins, Prebiotics, Amino Acids, and Proteins), By End-Users (Men, Women, Children, and Senior Citizen), By Form (Pills, Tablet, Capsules, Powder, Liquid, and Soft gels), and By Region- Trends, Analysis and Forecast till 2034

Food Supplements Market was valued at USD 193.7 Billion in 2024 and is projected to grow at a CAGR of 7.8% to reach USD 382.4 Billion by 2034

Food Supplements Market also known as the dietary supplements market, is a rapidly growing segment of the global health and wellness industry. Food supplements are products intended to supplement the diet and provide essential nutrients that may be missing or insufficient in a person's regular diet. These supplements can include vitamins, minerals, herbs, botanicals, amino acids, enzymes, and various other substances.

The demand for food supplements is projected to increase as individuals become more concerned with their health and proactive about it. Consumers are looking for solutions to improve their quality of life, prevent disease, and support their general health, which may help Food Supplements Market continue to grow.  

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Increasing Health Awareness

The market for food supplements has grown significantly as a result of rising health consciousness. Customers are actively looking for solutions that can meet their nutritional demands as they become more aware of how important it is to preserve their health and well-being. Health-conscious consumers are proactively seeking ways to prevent illnesses and maintain optimal health. They view food supplements as a preventive measure to bridge nutritional gaps and support their overall well-being.

For instance, in September 2022, Tata Consumer Products entered the health supplements segment and launched a plant-based protein powder “Tata GoFit”. The most recent launch is consistent with TCP's priorities, which are to accelerate innovation, strengthen its wellness portfolio, and increase its total addressable market. Consumers are increasingly choosing products that reflect their increased attention to their nutrition and fitness.

Aging Population

The aging population has had a substantial impact on the food supplements market. As people age, their nutritional needs change, and they may require additional nutrients to support overall health, prevent age-related health issues, and enhance their quality of life. Bone fractures and osteoporosis become more likely as we age. It is usual practice to take calcium and vitamin D supplements to promote bone health and lower the risk of fractures.

For instance, in May 2023, the dual-action supplement was introduced by the Japanese company DyDo Drinco, which believes it helps improve sleep quality and reduce eye tiredness. DyDo Drinco plans to further explore the health food market aimed at the elderly population. A food with function claims (FFCs) product, Clear Eye & Sleep is a part of DyDo DRINCO's "Healthcare series".

Restrains:

Different countries have varying regulations regarding the classification, safety, labeling, and marketing of food supplements. Navigating these diverse regulatory landscapes can be complex for manufacturers and distributors operating in multiple markets. Regulatory authorities often require scientific evidence of the safety and efficacy of food supplements. Meeting these requirements can be costly and time-consuming, particularly for smaller businesses.  

Food Supplements Market is segmented based on Type, End-Users, Form, and Region.

Type Insight

• On the basis of Type, the Food Supplements Market is segmented into Minerals, Vitamins, Prebiotics, Amino Acids, and Proteins. Proteins type is expected to dominate the target market growth as Proteins are a significant and widely used category of ingredients in the food supplements market. They play a crucial role in supporting muscle growth, repair, and overall health. Protein supplements are especially popular among athletes, fitness enthusiasts, and individuals seeking to meet their protein requirements conveniently.

End-Users Insights

• On the basis of End-Users, the Food Supplements Market is segmented into Men, Women, Children, and Senior Citizens. Senior Citizens are expected to dominate the target market growth as senior citizens have unique nutritional needs related to aging, including bone health, joint support, and cognitive function. Supplements containing calcium, vitamin D, omega-3 fatty acids, antioxidants, and specific amino acids may cater to the needs of seniors.

Form Insights

• On the basis of Form, the Food Supplements Market is segmented into Pills, Tablet, Capsules, Powder, Liquid, and Softgels. Powder and Liquid is expected to dominate target market growth as powdered supplements can be mixed with liquids or added to foods, offering flexibility in consumption whereas liquid supplements are often pre-dosed and come in bottles or vials.

Regional Insights:

• Based on region, the Food Supplements Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia-Pacific region is expected to witness significant revenue growth in the Food Supplements market in the coming years. The Asia-Pacific region has a large and growing population with increasing disposable incomes and a growing awareness of health and wellness. Rising urbanization and lifestyle changes have led to increased demand for dietary supplements. Countries like China, India, and Japan are expected to be significant contributors to market growth.
• North America has a well-established supplements market, driven by a health-conscious population, an aging demographic, and an interest in preventive healthcare. The demand for supplements targeting specific health concerns, such as immune support and cognitive health, is on the rise.

Food Supplements Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study segmented the Food Supplements Market report based on Type, End-Users, Form, and Region:

Food Supplements Market, By Type:

• Minerals
• Vitamins
• Prebiotics
• Amino Acids
• Proteins

Food Supplements Market, By End-Users:

• Men
• Women
• Children
• Senior Citizen

Food Supplements Market, By Form:

• Pills
• Tablet
• Capsules
• Powder
• Liquid
• Softgels

Food Supplements Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating the Food Supplements Market includes, Nature's Products, Inc., Koninklijke DSM N.V., Direct Digital LLC, Bactolac Pharmaceutical, Inc., Superior Supplements, Inc, Balchem Corporation, Barrington Chemical Corporation, Lallemand Bio-Ingredients, Inc., Next Pharmaceuticals Inc, and Herbalife Nutrition Ltd.

• In November 2022, Jollywell, a premium online nutraceutical brand known for its life-enhancing nutrition supplements, launched a new range of clean plant-based supplements that help people stay healthy for longer. The supplements are pure, plant-based, non-GMO, and scientifically created with nature's best super foods, making them safer for the body.
• In February 2023, Comple.med launched first food supplement and phototherapeutics in Europe featuring IMMUSE. Lactoflor Immuno 200 is the first IMMUSE-enabled product to be launched in Europe. IMMUSE 50mg, Lactoferin 200mg, and Vitamin D3 25mcg are included in the formulation. Comple.med went through a thorough process before adding IMMUSE into Lactoflor Immuno 200 to assure the highest standards and quality profiles commensurate with the company's goal of excellence.

• Nature's Products, Inc.
• Koninklijke DSM N.V.
• Direct Digital LLC
• Bactolac Pharmaceutical, Inc.
• Superior Supplements, Inc.
• Balchem Corporation
• Barrington Chemical Corporation
• Lallemand Bio-Ingredients, Inc.
• Next Pharmaceuticals Inc.
• Herbalife Nutrition Ltd.