Sports Drink Market, By Product Type (Hypotonic, Isotonic, Hypertonic), By Application (Drug Stores, Supermarket/Hypermarket, E-Commerce, Others) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis, And Forecast Till 2034

Sports drink market accounted for USD 31.3 Billion in 2024 and is estimated to be USD 57.9 Billion by 2034 and is anticipated to register a CAGR of 7.00%.

Water has always been the main ingredients in sports drinks. However, in addition to water, sports drinks also come with various other substances, such as electrolytes and carbs. These ingredients are anticipated to better one’s performance, which is why they are getting increasing popular. The global sports drink market thus gathers traction from the increasing demand for these drinks all across the globe. The carbs that are found in these drinks frequently come in the form of sugars like fructose, sucrose, and glucose. However, carbs could also be found in other forms as well. In a typical sports drink, there is 6–8% of carbohydrates. A 6% solution comes with around 14 grams of carbs for every 8 ounces of fluid. However, some of the sports drinks are zero and low-carb in an attempt to cater to the demands of those wanting electrolytes and water and absolutely no calories.

Electrolytes or minerals come with an electrical charge and it is extremely important for the normal functioning of the human body. The two main electrolytes that are found in sports drinks are potassium and sodium. Some of the extremely popular brands of sports drinks are All Sport, Powerade, and Gatorade amongst many others. Popular brands of sports drinks include Gatorade, Powerade and, among others. Sports drink are beverages contain sugar, salt, carbohydrates, protein, vitamins, minerals, and electrolytes such as sodium, potassium, and other ingredients. Sports drink are mostly preferred by athletes, sports persons, and others. Athletes and sportspersons consume sports drink to restore electrolytes, energy level and, water and mostly used during before and during exercise. The key goal of consuming Sports drink is to recover the nutritional contents which are lost during sweat and also to increase the energy metabolism in human body. Currently, the demand for flavored sports drink in the global market is increasing and companies are also following the sports nutritional guidelines while manufacturing sports drink to give better performance benefits to consumers. The demand for sports drink is primarily increasing in North America, Western Europe, and Asia-Pacific countries.

COVID-19 Impact on the Market:

The demand for the sports drink market is expected to decrease in the year 2020 due to lockdown imposed by the government and low demand from automotive industries. COVID-19 pandemic has shut-down the production of various products in the sports drink market industry, mainly owing to the prolonged lockdown in major global countries. This has hampered the growth of sports drink market significantly from last few months, as is likely to continue during 2020. COVID-19 has already affected the sales of equipment and machinery in the first quarter of 2020 and is likely to cause a negative impact on the market growth throughout the year. The major demand for equipment and machinery was previously noticed from giant manufacturing countries including the U.S., Germany, Italy, the UK, and China, which is badly affected by the spread of coronavirus, thereby halting the demand for equipment and machinery. Further, potential impact of the lockdown is currently vague and financial recovery of companies is totally based on its cash reserves. Equipment and machinery companies can afford a full lockdown only for a few months, after which the players would have to modify their investment plans. Equipment and machinery manufacturers must focus on protecting their workforce, operations, and supply chains to respond toward immediate crises and find new ways of working after COVID-19 infection cases start to decrease.

Rising Population of Athletes

Rising population of athletes, sportspersons, or increasing number of players in developing countries are also some other factors driving the growth for sports drink in the global market. Sports drinks are specially formulated beverages to help keep the body hydrated during or after exercise or sports activity. These drinks are usually rich in carbohydrate and are the efficient source of energy. These sports drinks contain electrolytes such as potassium, sodium, and chloride, it also consists high percentage of sugar to restore energy.

Increasing Awareness Regarding Its Benefits

The increasing awareness among consumers regarding its benefits such as it minimizes the risk of dehydration, and electrolytes in the sports drink also helps to replace the sweat and maintains the balance of electrolytes in the body. Addressing increasing concern from consumers regarding sugar content, sports drinks manufacturers are focusing on including non-glycemic and non-caloric natural sweeteners such as erythritol, stevia, etc. Increasing consumer demand for natural and organic ingredients is fostering the trend of exotic ingredients in sports drinks. Sports drinks manufacturers are also investing time and money in finding better ingredients while formulating a final product with the aim to meet the purpose of sports drinks.

Restraint:

Inclination Towards Natural and Organic

Consumer inclination towards natural and organic products due to fewer side effects associated with them is causing hindrance in the market growth. Most of the drinks contains sugar and other ingredient that may hamper health. Therefore, people prefer natural and organic products this might restrain the sport drink market.

The global the sports drink market based on Product Type, application and region.

Depending upon the product segment the sports drink market is divided into the Hypotonic, Isotonic, Hypertonic. In terms of application is divided Drug Stores, Supermarket/Hypermarket, E-Commerce, Others.

Regional Insights:

Regionally, the overall industry is divided into North America, Europe, Asia Pacific, Latin America, And Middle East & Africa. Sports drinks market is a lifestyle-driven market. The increasing concerns about physical well-being and leading a healthy lifestyle is a major growth driver for the sports drink market. North America stands on top among regional sales followed by Europe. But the increasing fitness trend is catching up with other regions and driving sales numbers for the market. The Asia-Pacific sports drink market is expected to surge, owing to an increasing percentage of urbanization and growth in the number of fitness centers across the countries, like India and China. The surging demand for natural sweeteners is also expected to drive the growth of the sports drink market in Asia-Pacific, owing to the no or low content of calories in the sweeteners used in the tailoring of the sports drink by the manufacturers in the regional market.

Report scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2032.  For the purpose of this study, has segmented the sports drink market report based on of, Product Type, application and region.

Sports Drink Market, By Product Type:

• Hypotonic

• Isotonic

• Hypertonic

Sports Drink Market, By Distribution channel:

• Drug Stores
• Supermarket/Hypermarket
• E-commerce
• Others

Sports Drink Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

The key players operating in the global sports drink market includes Coca-Cola Company, Abbott Laboratories, Monster Beverage Corp, Suntory Beverage & Food Ltd., Red Bull GmbH, Dr Pepper Snapple Group, Inc., GlaxoSmithKline Plc., GNC Holdings Inc., Pepsico Inc., PacificHealth Laboratories, Inc., and Nestlé S.A.

• Coca-Cola Company
• Abbott Laboratories
• Monster Beverage Corp
• Suntory Beverage & Food Ltd.
• Red Bull GmbH
• Dr Pepper Snapple Group, Inc.
• GlaxoSmithKline Plc.
• GNC Holdings Inc.
• Pepsico Inc.
• PacificHealth Laboratories, Inc.
• Nestlé S.A.