Dietary Supplements Market Size, Share, By Type (Plant Based Supplements, Vitamins, Minerals, Amino Acids, Enzymes, Probiotic, and Others), Form (Tablets and Capsules, Liquid, Powder, Gummies, and Others), Consumer (Infants, Kids, Adults, Elderly, and Pregnant Women), Application (Weight Management, Immune Support, Digestive Health, Bone & Joint Health, Cardiovascular Health, Cognitive Function, Healthy Aging, and Others), Distribution Channel (Online, and Offline), and Region - Trends, Analysis, and Forecast till 2035

• By 2035, the market is projected to enlarge at USD 375.1 Billion.
• In 2024, the global dietary supplements market size was valued at USD 180 Billion.
• Target market is expected to grow at a CAGR of 7.8%.

Products that are used orally to enhance the diet are known as dietary supplements. It may include enzymes, vitamins, minerals, botanicals, and amino acids. It differs from traditional cuisine and are not meant to be used for medical diagnosis or treatment. The increasing health consciousness of people, rising adoption of healthy lifestyle by people, rising interest in preventive healthcare, rising disposable income, high demand for dietary supplements, and the easy availability of these supplements is skyrocketing the market growth. Moreover, dietary supplements can also help in providing the essential nutrients, improves health, such as, heart health, vision health, bone health, and also manages certain health conditions, such as certain birth defects, thus further contributing in the market diversification.

Influence of AI on the Market:

Utilizing personalized nutrition recommendations, assisting in the discovery of new supplement ingredients, improving formulation design, and analyzing large datasets to better understand the efficacy and safety of supplements, artificial intelligence (AI) is having a significant impact on the dietary supplement industry. In the end, this facilitates the creation of more individualized and successful supplement regimens for individuals based on its particular needs and health goals.

Key Drivers of Target Market:

Capability of Dietary Supplements to Improve Health is Expected to Pitch Market Growth

The use of dietary supplements can help people meet its daily nutritional needs and potentially manage certain health conditions, such as promoting heart health with omega-3 fatty acids from fish oil, lowering the risk of birth defects with folic acid, or supporting bone health with calcium and vitamin D. However, it is important to speak with a healthcare provider before taking any supplements to ensure proper dosage and prevent potential drug interactions.

• For instance, in May 2022, Everlywell, a leading digital healthcare company that provides convenient, affordable, and personalized support for long-term health, announced the expansion of its comprehensive health and wellness services with the launch of a new offering, which were vitamins and dietary supplements formulated with high-quality, evidence-backed ingredients. The aim of these vitamins and dietary supplements were to help in improving the health of people.

Restraints:

Dietary Supplements Causing Organ Damage Can Impede the Market Growth

Overdosing on dietary supplements can harm organs as some nutrients can build up to toxic levels in the body, especially in organs such as the kidneys and liver, which filter and process these substances. This is especially true for fat-soluble vitamins such as A, D, E, and K, where excessive consumption can cause accumulation and damage to organ tissue.

• Counterbalance Statements: The possible solutions to overcome this hassle is to consult a healthcare professional before taking any supplements, following the recommended dosage instructions, and choosing high quality supplements from reputable brands.

Opportunities:

Introducing Plant-Based Dietary Supplements can Unlock Growth Potential of the Market

The amalgamation of advanced technologies, such as artificial intelligence (AI), machine learning (ML), and data science, research, including scientific research, nutrigenomics and microbiome analysis, and increasing consumer demand for plant-based products can help in producing plant-based dietary supplements. These plant-based supplements help in meeting nutritional needs, and are a much safer option for consumption.

• For instance, in August 2023, Herbalife had launched Herbalife V, a plant-based dietary supplement line which catered to increased demand for plant-based products, including dietary supplements. The products were certified USDA Organic, verified non-GMO, certified kosher, and certified plant-based and vegan by FoodChain ID. The products included five products which were, plant-based protein shakes, greens booster, immune-support formula, and digestive-support formula, containing 20g of protein, vitamins, and fiber.

The dietary supplements market is segmented into type, form, consumer, application, distribution channel, and region.

Type

On the basis of type, the market is classified into plant-based supplements, vitamins, minerals, amino acids, enzymes, probiotics, and others. The vitamins segment holds the biggest global dietary supplements market share. The segment is driven by the growing demand for vitamins to support health, energy, and immunity. Additionally, there is the prevalence of lifestyle diseases, which demand vitamins, multivitamins, or vitamins that are convenient to meet daily nutritional needs, and the growing awareness of the role of vitamins in preventing nutrient deficiencies.

• For instance, in July 2023, Oriflame India, a holistic beauty and wellbeing company, launched two new health supplements under its Wellosophy range, which include Iron Complex, developed especially for women, and Calcium fortified with Vitamin D and Magnesium. These everyday supplements provide an extra boost to support busy routines and help maintain an active and healthy lifestyle. The products were free from genetically modified organisms (GMOs) and gluten with no artificial colors or preservatives.

Form

By form, the market is cataloged into tablets and capsules, liquid, powder, gummies, and others. The tablets and capsules segment is expected to dominate the market as it is affordable, has a convenient packaging, and a longer shelf-life. In addition to this, tablets and capsules have well-defined dosages and are a popular form of dietary supplements.

• For instance, in August 2024, INJA Wellness announced the launch of INJA Glow, the country’s first-ever Liposomal Glutathione Effervescent Tablets, which helped promote radiant skin, improved immunity, reduced acne scars, and also reduced oxidative stress. This groundbreaking product marked another milestone for INJA Wellness, which was known for introducing India’s 1^st Japanese Collagen and Vegetarian Collagen.

Consumer

Stemming from consumers, the market is branched into infants, kids, adults, elderly, and pregnant women. The adult segment is attributed to rule over the market due to the adults’ health and wellness needs, to be aware of nutritional gaps in diets, and the awareness on the adults on the benefits of the targeted dietary supplements for weight management. Furthermore, adults involved in sports and fitness have an increased demand for dietary supplements.

• For instance, in January 2024, Abbott, a global leader in science-based nutrition, announced the launch of its new PROTALITY brand. The high-protein nutrition shake was the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition. To preserve muscle mass during weight loss, research showed that adults may need at least 50 percent more protein than the Recommended Dietary Allowance (RDA), and high protein consumption can also support weight loss maintenance.

Application

The market is sub-segmented into weight management, immune support, digestive health, bone & joint health, cardiovascular health, cognitive function, healthy aging, and others, on the premise of application. The weight management segment is predicted to influence the market. This is due to the rising global obesity rate, the rising health awareness among people, changing lifestyles, new innovative product launches, and convenience and accessibility.

• For instance, in September 2024, Modere, a global leader in clean health and wellness, announced the launch of its Body Transformation System featuring Curb and Sculpt, which were two new dietary supplements designed to synergistically support gut health, curb cravings, and promote lean body composition when paired with a healthy diet and exercise. Curb was Modere’s first-of-its-kind clean supplement that supported natural GLP-1 production to help control appetite and hunger for both immediate and long-term weight management support.

Distribution Channel

According to the distribution channel, the market is bifurcated into online and offline. The offline distribution channel for dietary supplements is exercising control over the market. This is due to the offline stores, such as supermarkets or hypermarkets, providing wide range of supplements, a wide variety of products from different brands and manufacturers are offered, and consumers can compare products in person.

Region

Geographically, the market is cataloged into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This region holds the largest dietary supplements market share due to its high consumer awareness, strong industry presence, and busy lifestyles. This region also has an advanced healthcare infrastructure, and proactive health management trends, which also promote market growth.

• For instance, in December 2024, the nutraceutical leader SUANNUTRA, S.L. had developed a digital platform, SuanBlend, to support its customers in creating novel products. The new interactive platform allowed dietary supplement companies to dive into the world of science-based ingredients and botanical extracts, combined with SUANNUTRA ’s vast capabilities and know-how.

Asia Pacific: This region has the fastest-growing market during the forecast period. This is due to the region’s, growing consumer base, rising health consciousness, shift to western diets, and the rise of e-commerce platforms, which makes it easily accessible to the consumers, further fueling the market expansion in this region.

• For instance, in December 2023, Herbalife, a global health and wellness company, announced the launch of 189.6 unique dietary supplement products (43 product SKUs) in Asia Pacific markets, including formulations specially tailored to the needs of local consumers. The launch of these new products underscored Herbalife's focus on science-based innovation, and diversifying the existing range targeting weight management, daily nutrition supplementation, fitness and performance, and skin and body care, to meet shifting consumer demands.

Global Dietary Supplements Market Report Scope:

Attribute	Details
Market Size 2025	USD 189.6 Billion
Projected Market Size 2035	USD 375.1 Billion
CAGR Growth Rate	7.8% (2025-2035)
Base year for estimation	2024
Forecast period	2025 – 2035
Market representation	Revenue in USD Billion & CAGR from 2025 to 2035
Regional scope	North America - U.S. and Canada Europe – Germany, U.K., France, Russia, Italy, Spain, Netherlands, and Rest of Europe Asia Pacific – China, India, Japan, Australia, Indonesia Malaysia, South Korea, and Rest of Asia Pacific Latin America - Brazil, Mexico, Argentina, and Rest of Latin America Middle East & Africa – GCC, Israel, South Africa, and Rest of the Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segmentation:

By Type:

• Plant Based Supplements
• Vitamins
• Minerals
• Amino Acids
• Enzymes
• Probiotic
• Others

By Form:

• Tablets and Capsules
• Liquid
• Powder
• Gummies
• Others

By Consumer:

• Infants
• Kids
• Adults
• Elderly
• Pregnant Women

By Application:

• Weight Management
• Immune Support
• Digestive Health
• Bone & Joint Health
• Cardiovascular Health
• Cognitive Function
• Healthy Aging
• Others

By Distribution Channel:

• Online
• Offline

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of the Middle East & Africa

The companies operating in the market are Abbott, Nestlé, Herbalife International of America, Inc., Glanbia PLC, Nature’s Bounty, and others. The key players are adopting strategies such as personalized nutrition, promoting healthy eating habits, and developing proper distribution channels for the dietary supplements market  augmentation.

List of Key Players in the Market:

• Abbott
• Nestlé
• Herbalife International of America, Inc.
• Glanbia PLC
• Nature’s Bounty
• GNC India
• Pharmavite
• RB Health (US) LLC
• Amway India Enterprises Pvt. Ltd.
• NOW Foods
• Solgar Inc.
• BASF
• Thorne
• Fischer Pharmaceuticals Ltd.

• In January 2025, Cizzle Brands Corporation, the sports nutrition company elevating the game in health and wellness, announced the launch of its premium NSF Certified for Sport nutraceutical line of products, Spoken Nutrition. Spoken’s line of products was composed of dietary supplements formulated by the world’s leading performance coaches, dieticians, nutritionists, and functional medicine doctors to meet the needs of the professional athletes.
• In June 2024, RSSL, a leading food and pharmaceutical contract research organization, had announced the launch of its new dietary supplement testing service to support clients across R&D, manufacturing, and supply chain functions to meet regulatory and quality requirements with efficiency and ease. RSSL offered a comprehensive suite of analysis including nutrition and supplement testing, ingredient evaluation, applications, manufacturing, and regulatory support, to meet growing demand for trusted analytical services.

Analyst View:

Rising consumer trend toward adoption of healthier lifestyles, growing health consciousness, strong product demand, and product availability are all driving the market's explosive rise. Furthermore, dietary supplements may aid in the provision of vital nutrients, enhance specific health issues, such as heart, eyesight, and bone health, and treat disorders including certain birth abnormalities, all of which contribute to the market's diversification.

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Company Name	Abbott
Headquarter	Chicago, Illinois, U.S.
CEO	Mr. Robert B. Ford
Employee Count (2024)	114,000 Employees