Premium Bottled Water Market Size
Premium bottled water market size was valued at USD 22.05 Billion in 2024 and is expected to reach USD 44.12 Billion by 2034, growing at a CAGR of 7.9%.
One of the fastest-growing segments of the global beverage industry is the premium bottled water market, offering high-quality water products sourced from specific locations like natural springs, glaciers, or artesian wells. Such products are marketed as healthier options because of their natural mineral content or superior filtration process. The health and wellness trend is driving this large market as consumers begin replacing sugary drinks with bottled water. Emerging markets have further fueled a growing desire for easy, safe, water-based rehydration solutions. Third, premiumization indicates that consumers will pay more for improved-quality product offerings that possess quality branding or prestige. Brands in this segment proclaim purity of water, source exclusivity, and the glamour of their packaging design. High-end hotels, restaurants, and retail outlets also participate in the market with their premium bottled water sales alongside their premium offerings. Sustainability is another significant driver that influences the premium bottled water market. Consumers are increasingly searching for eco-friendly packaging options, and, as such, innovative packaging solutions like glass bottles, aluminum cans, and biodegradable materials are introduced to the market. This shift towards sustainable packaging attracts environmentally conscious consumers and redefines bottled water's image as an eco-friendly luxury product.