Premium Bottled Water Market Overview
Premium bottled water market size was valued at USD 22.05 Billion in 2024 and is expected to reach USD 44.12 Billion by 2034, growing at a CAGR of 7.9%.
The high-end bottled water market is an emerging segment of the beverage industry. Global players are flooding the market with their quality water products sourced from a natural spring, glacier, or artesian well. These products are known to be healthier because they naturally contain mineral content or possess superior filtration processes. Hiking health and wellness is why this market is growing, as consumers often drink bottled water instead of sugary beverages. Increased hydration needs for safe and convenient products are another factor, particularly in emerging markets associated with urbanization. Premiumization is another driver, where consumers will pay a price for the higher quality of a product, or for better branding, or status value.
Most of the time, brands in this segment focus on their water's purity, the source's exclusivity, and the packaging's elegance. High-end hotels, restaurants, and retail outlets also contributed to the market by providing premium bottled water as an advanced feature. Sustainability is another aspect that helps shape the premium bottled water market. Consumers are choosing more environmentally friendly packing daily, incorporating innovative packaging solutions like glass bottles, aluminum cans, and biodegradable materials in the premium bottled water market. This appeals to green consumers and defines bottled water's image as a greener, high-end luxury product.
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Premium Bottled Water Market Dynamics
Key Drivers of Target Market:
Improving Disposable Income
-
Growth in the middle and upper-income classes, primarily in emerging markets including Asia Pacific and Latin America, fuels demand for premium bottled water. Premium products are aspirational for consumers with higher disposable incomes because they signify status and health and are growing the market.
Urbanization and Convenience
- Rapid urbanization throughout developing regions has boosted the demand for convenient hydration solutions. Bottled water, this premium product, increasingly is perceived as both more portable and much more hygienic than tap alternatives-particularly where local water quality is not assured, more so within the cities.
Restrains:
Environmental Impacts Due to Plastic Waste
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While many premium bottled water brands have been making eco-friendly alterations, the market remains severely criticized for plastic waste. Increasing negativity toward the use of single-use plastic bottles that are harmful to the environment requires some change in the way the business operates, especially in ecologically sensitive markets such as Europe and North America.
Opportunities:
Growth of E-commerce and Direct-to-consumer Models
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Increasing online sales platforms offer numerous chances for premium bottled water brands to reach consumers more effectively. Direct-to-consumer models and subscription services provide stable sources of recurring revenue and opportunities for long-term relationships with loyal customers.
Premium Bottled Water Market Segmentation
The market is segmented based on Water Source, Packaging Type, Bottle Size, Price Range, Distribution Channel, and Region.
Water Source Insights:
- Spring Water: Spring water collects from underground sources where water naturally has its course to the surface. Spring water is known to be filtered naturally without any extraneous chemical intervention in its presentation; it usually contains minerals essential to its taste and its health value. It is collected from a particular source and minimally processed to retain its purity. Spring water is considered highly prized within the premium bottled water category primarily due to its origin and its natural composition.
- Mineral Water: Mineral water is naturally rich in minerals like calcium, magnesium, and sodium, which are good for health. It is retrieved from mineral springs, sometimes deep within the ground. Mineral water has regulated levels of mineral content and is distinct from standard water. Consumers buy mineral water because of its taste and potential health benefits; it thus gains popularity within the premium segment.
- Purified water: Filtration processes such as reverse osmosis, distillation, or deionization remove all kinds of impurities. Even though the water source can be anything, the high-purity characteristics remain intact, free from contaminants. This kind of water will appeal to cleanliness-conscious and purity-observing consumers, making it a key segment in premium bottled water.
- Alkaline Water: Alkaline water is understood to have a higher pH value than running drinking water, at 8 or 9, as against the neutral pH at level 7. It seems to neutralize acidity and may offer hydration benefits. Alkaline waters are either sourced from natural alkaline springs or created by ionization, which has placed the product in a premium and hugely developed market among conscious, health-oriented consumers.
- Artesian Water: Artesian water originates from confined aquifers under pressure. That means there's no pumping since it naturally flows to the top. That source process makes the water natural and rich in minerals. That makes this a specialty product, not only by taste but also by its story, which appeals to classy customers.
Packaging Type Insights:
- Plastic Bottles: have now become ordinary packaging products despite growing environmental concerns about the increased use of plastics. They remain lightweight and easy to handle; however, they are suitable for the masses. Many premium brands are adopting more eco-friendly or recycled plastic due to consumer care for the environment. Plastic bottles suit all pockets and can be carried anywhere.
- Glass Bottles: Glass is viewed as an upscale packaging material since the premium aspect associated with its eco-friendliness preserves the product and its general aesthetics. Premium bottled water brands opt for glass to preserve the natural taste of water and its premium aesthetics so that the product does not fail to present the high-end to its consumers.
- Metal Cans: The typical material is aluminum, and metal cans are becoming increasingly sustainable next to plastics. In addition to being lightweight and recyclable, a metal can also provides major protection of the beverage's contents from light and oxygen. Metal cans are not yet a strong competitor in terms of the market but are gathering speed among the more eco-conscious premium consumers.
- Cartons: Cartons, sometimes made of paperboard lined with plastic, are another eco-friendly choice. They are biodegradable and recyclable, which can appeal to the green buyer. Premium brands have shown interest in this option as a new and green gesture.
Bottle Size Insights:
- Small (330ml—500ml): Small bottles of water are very popular because they are consumed on the go. They are very convenient, easy to carry along, and also cater to those who seek portability. Premium bottled waters, the small bottle sizes, are generally located in vending machines, convenience stores, and luxury hotel or restaurant services.
- Medium (600ml—1L): The best balance between portability and volume for bottles of size 600ml—1L enables them to be used both for personal consumption and for events. Purchases are regular, so the hydration level is always up, which is something e-commerce and retail websites can offer. This is the size preferred by premium brands for daily use with professional and/or fitness-related objectives.
- High (1.5L—2L and more): Large bottles are mainly used for consumption at home, sharing, or dining. They are better value for money and are typically purchased in bulk. In premium, large bottles are preferred for convenience and economic aspects in households and restaurants.
Price Level Insights:
- Luxury: This is the priciest bottled water- usually from one of the few distinctive locations, possessing unique characteristics, or packaged in elaborate vessels, such as crystal or limited-edition bottles. Brands in this segment focus on exclusivity, heritage, and status for ultra-premium appeal.
- Premium: It's bottled water of superior quality, collected and treated with utmost care, but at a price affordable for more significant segments of consumers. Premium brands concentrate on purity, health, and environment and target the middle-to-high-income group.
- Super Premium: Between luxury and premium, super premium water comes with a sense of superiority regarding sourcing, packaging, and responsibility to the environment. Brands in this category focus on unique mineral content, ecological packaging, and the delicacy of brand image. Consumers in this category search for quality and differentiation.
Distribution Channel Insights:
- Online: The internet has grown significantly as an important retail channel for premium bottled water brands as consumers seek more convenience and volume. Platforms will also allow customers to order specific, niche, and even exclusive brands directly on their social media while also offering subscription models for regular deliveries. This channel is increasingly important since consumers are health-conscious, tech-savvy, time-poor, and convenience-driven.
- Retail: Premium bottle waters are sold mainly through traditional retail channels, which include supermarkets, convenience stores, and specialty stores. In these channels, water can be sold ready to drink or in bulk. Premium brands generally have allocated shelf space in supermarkets and food specialty stores that target a health-conscious customer base.
- HoReCa (Hotel, Restaurant, and Café): The HoReCa channel is also important in the premium bottled water market. Luxury and premium water brands are mostly served at fine-dining restaurants, luxurious hotels, and cafes as part of the service offerings. So, this distribution channel adds more prestige to the brand image and reaches the higher-income group of consumers, which can make a big difference to the luxury experience in hospitality settings.
Regional insights:
- North America: Premium bottled water in North America is driven by health awareness, water quality concerns, and the need for convenient hydration solutions. The U.S. and Canada are the number one markets, where consumers have no objections to paying a premium for health benefits and eco-friendly packaging.
- Europe: The premium bottled water market in Europe is quite developed. Germany, France, Italy, and the UK have a well-developed market. The preference for mineral-rich, naturally sourced water from Europe's most famous springs has driven demand. Sustainability, too, is a trend leader in these elements that influence packaging and distribution channels.
- Asia Pacific: Premium bottled water sales are growing in the Asia-Pacific region, especially in China, Japan, and India. Increased disposable income, rapid urbanization, and concerns about safe drinking water boost demand in this area. Premium brands in the region focus on purity, health benefits, and luxurious packaging.
- Latin America: Premium bottles of water are gaining in Latin America, largely due to the region's urbanization and an increasingly affluent middle class. Brazil and Mexico are prime markets for consumers wanting an easy and healthier way to hydrate. Brands focused on sustainability and quality are building momentum in the region.
- Middle East and Africa: The Middle East, especially within its borders in the UAE and Saudi Arabia, is mainly a region demanding premium bottled water due to extreme temperatures and the preference for imported luxury goods. In Africa, there is already a modest rise as disposable incomes emerge or have potential as high safe drinking water access remains an issue.
Premium Bottled Water Market Report Scope:
|
Attribute |
Details |
|
Market Size 2024 |
USD 22.05 Billion |
|
Projected Market Size 2034 |
USD 44.12 Billion |
|
CAGR Growth Rate |
7.9% |
|
Base year for estimation |
2023 |
|
Forecast period |
2024 – 2034 |
|
Market representation |
Revenue in USD Billion & CAGR from 2024 to 2034 |
|
Market Segmentation |
By Water Source - Spring Water, Mineral Water, Purified Water, Alkaline Water, and Artesian Water By Packaging Type- Plastic Bottles, Glass Bottles, Metal Cans, and Cartons By Bottle Size- Small (330ml - 500ml), Medium (600ml - 1L), and Large (1.5L - 2L and above) By Price Range- Luxury, Premium, and Super Premium By Distribution Channel- Online, Retail, and HoReCa |
|
Regional scope |
North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
|
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study segmented the target market report based on Water Source, Packaging Type, Bottle Size, Price Range, Distribution Channel, and Region.
Segmentation:
By Water Source:
- Spring Water
- Mineral Water
- Purified Water
- Alkaline Water
- Artesian Water
By Packaging Type:
- Plastic Bottles
- Glass Bottles
- Metal Cans
- Cartons
By Bottle Size:
- Small (330ml - 500ml)
- Medium (600ml - 1L)
- Large (1.5L - 2L and above)
By Price Range:
- Luxury
- Premium
- Super Premium
By Distribution Channel:
- Online
- Retail
- HoReCa
By Region:
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
Premium Bottled Water Market Key Players
The key players operating the Premium Bottled Water Market include Evian, Fiji Water, Voss Water, Perrier, San Pellegrino, Svalbardi, Essentia Water, SNO Water, Liquid Death, Nestlé Waters, AQUA Carpatica, Blvd Water, Ferrarelle, Hildon, and Saratoga Spring Water.
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Premium Bottled Water Market Key Issues Addressed
- In April 2023, Evian introduced a 100% Recycled Plastic Bottle. Evian released a fully new 100% recycled plastic (rPET) bottle as part of its move toward sustainability. The packaging fits the company's strategy to reduce its carbon footprint to net zero by 2025 and cut its environmental impact by 50 percent by 2025.
- In June 2023, Arctic Distribution Svalbardi Arctic Water Expands Distribution to Asia. Svalbardi, luxury Arctic-sourced bottled water, expanded its Asian marketplace distribution system, including China and Japan. It aims at this growing region with ultra-premium water products.
- In July 2023, Fiji Water Introduces Its New Glass Bottle for the HoReCa Channel Fiji Water is now selling its premium water in new glass bottles and has targeted this launch to the HoReCa sector. This is less plastic usage and premium restaurants and hotels would prefer glass packaging.
Premium Bottled Water Market Company Profile
- Evian
- Fiji Water
- Voss Water
- Perrier
- San Pellegrino
- Svalbardi
- Essentia Water
- SNO Water
- Liquid Death
- Nestlé Waters
- AQUA Carpatica
- Blvd Water
- Ferrarelle
- Hildon
- Saratoga Spring Water
Premium Bottled Water Market Table of Contents
Research Objective and Assumption
- Research Objectives
- Assumptions
- Abbreviations
Market Preview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Water Source
- Market Snippet, By Packaging Type
- Market Snippet, By Bottle Size
- Market Snippet, By Price Range
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- Opportunity Map Analysis
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- Product Launch
- Merger and Acquisitions
- Impact Analysis
- PEST Analysis
- Porter’s Analysis
Market Segmentation, By Water Source, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Spring Water
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Mineral Water
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Purified Water
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Alkaline Water
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Artesian Water
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
Market Segmentation, By Packaging Type, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Plastic Bottles
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Glass Bottles
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Metal Cans
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Cartons
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
Market Segmentation, By Bottle Size, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Small (330ml - 500ml)
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Medium (600ml - 1L)
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Large (1.5L - 2L and above)
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
Market Segmentation, By Price Range, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Luxury
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Premium
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Super Premium
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
Market Segmentation, By Distribution Channel, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Online
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Retail
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- HoReCa
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
Market Segmentation, By Region, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Regional Trends
- North America
- Market Size and Forecast (USD Bn), By Water Source, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Packaging Type, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Bottle Size, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Price Range, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Distribution Channel, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- U.S
- Canada
- Asia Pacific
- Market Size and Forecast (USD Bn), By Water Source, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Packaging Type, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Bottle Size, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Price Range, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Distribution Channel, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- India
- Japan
- South Korea
- China
- Rest of Asia Pacific
- Europe
- Market Size and Forecast (USD Bn), By Water Source, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Packaging Type, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Bottle Size, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Price Range, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Distribution Channel, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- UK
- Germany
- France
- Russia
- Italy
- Rest of Europe
- Latin America
- Market Size and Forecast (USD Bn), By Water Source, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Packaging Type, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Bottle Size, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Price Range, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Distribution Channel, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- Market Size and Forecast (USD Bn), By Water Source, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Packaging Type, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Bottle Size, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Price Range, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Distribution Channel, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- GCC
- Israel
- South Africa
- Rest of Middle East and Africa
Competitive Landscape
- Heat Map Analysis
- Company Profiles
- Evian
- Fiji Water
- Voss Water
- Perrier
- San Pellegrino
- Svalbardi
- Essentia Water
- SNO Water
- Liquid Death
- Nestlé Waters
- AQUA Carpatica
- Blvd Water
- Ferrarelle
- Hildon
- Saratoga Spring Water
The Last Word
- Future Impact
- About Us
- Contact
Premium Bottled Water Market Highlights
FAQs
Premium Bottled Water Market Size was valued at USD 22.05 Billion in 2024 and is expected to reach USD 44.12 Billion by 2034, growing at a CAGR of 7.9%
The Premium Bottled Water Market is segmented into Water Source, Packaging Type, Bottle Size, Price Range, Distribution Channel, and Region.
The market is being driven by factors such as Improving Disposable Income, Urbanization, and Convenience.
The restraints of the Premium Bottled Water market include the environmental impacts of plastic waste.
The Premium Bottled Water Market is segmented by region into North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. North America is expected to dominate the Market.
The key players operating the Premium Bottled Water Market include Evian, Fiji Water, Voss Water, Perrier, San Pellegrino, Svalbardi, Essentia Water, SNO Water, Liquid Death, Nestlé Waters, AQUA Carpatica, Blvd Water, Ferrarelle, Hildon, and Saratoga Spring Water.