Video on Demand (VoD) Market Size, Share, By Business Model (TV Video, On Demand Internet Protocol Television (IPTV), Over The Top Service (OTT)), By Delivery Channel (Transactional Video on Demand (VoD) (TVOD), Subscription Video on Demand (VoD) (SVOD), Advertisement Video on Demand (VoD) (AVOD), And Hybrid (SVOD + AVOD)), By Application (Entertainment, Education and Training, Network Video Kiosks, and Others (Online Commerce & Digital Libraries)), and By Region - Trends, Analysis and Forecast till 2034

Video on Demand (VoD) Market Size was valued at USD 162.8 Billion in 2024 and is projected to grow at a CAGR of 13.5% to reach USD 515.0 Billion by 2034.

Video-on-demand (VoD) technology is used for delivering video content, such as movies and television shows, directly to individual consumers for instant viewing. Video on Demand (VoD) (VoD) is a service that enable user to view live streaming of concerts or shows, music video content from a wide range of digital libraries and control the temporal order to view content through internet. Video on Demand (VoD) (VoD) services transform the traditional television sets by offering unique features including high-quality video and exclusive video content on demand of customers through broadband or mobile networks.

Increasing penetration of smartphone's and continuously expanding online users globally are expected to provide prominent opportunities for growth of the Video on Demand (VoD) market. Furthermore, VoD systems deliver the services to users through multiple platforms and connected devices such as smartphone's, tablets, computers, cable television, and smart TVs. The global Video on Demand (VoD) market is driven by factors including growing adoption of mobile devices for watching online videos and increasing internet based consumer spending across the globe. In addition, the rapid developments in high-speed networks are enabling Video on Demand (VoD) service providers to deliver faster downloading and streaming service to users helps the market to grow in a significant level.

Video on Demand (VoD) Market Drivers:

Growing adoption of Video on Demand

• The growing adoption of Video on Demand (VoD) services has led to an increased presence of global and regional service providers around the world. Video on Demand (VoD) has no contractual obligations and helps customers feel free. Moreover, with video on demand, consumers have various subscription options and those multiple subscriptions are still less than the traditional ones that give consumers value for money and thus become a major driving factor for the growth of this Video on Demand (VoD) market. The ability to reach audiences across multiple devices and provide a richer viewer experience can increase target market growth.

Technological advancement

• The growing demand for VoD services is leading to an increasing number of viewers who prefer content customized to their interests. Recent technological advances and increased network speeds allow Video on Demand (VoD) service providers to offer high-definition content at higher streaming rates. These factors are expected to drive Video on Demand (VoD) (VOD) services in the coming future. Vendors operating in the market are constantly looking for innovative and technologically advanced ways to provide movie and TV fans with high-quality entertainment on Video on Demand (VoD) platforms, which is an opportunity for the Video on Demand (VoD) market.

Video on Demand (VoD) Market Restrains:

High cost of VOD services

• However, a major limiting factor is the pricing strategy preventing the growth of the global Video on Demand (VoD) market. The subscription plans offered by these services are sometimes difficult to afford for the general population.
• In addition, free online video service providers may raise concerns about piracy which negatively affects the Video on Demand (VoD) market globally. Challenges such as digital rights management, video formats and varying bit rates are holding back the Video on Demand (VoD) market from reaching its full potential.

Video on Demand (VoD) Market is segmented based on Business Model, Delivery Channel, Application and region:

Business Model Insights:

• TV Video:

Traditional cable or satellite TV providers' VOD offerings are included in this category. With their TV subscriptions, viewers may access a collection of on-demand material, including films, TV series, and special events. These services may need a set-top box or other specific equipment, and they are usually provided over restricted networks.

• On Demand Internet Protocol Television (IPTV):

IPTV is a technology that uses internet protocol (IP) networks to provide television programming. In this market, internet service providers (ISPs) and telecommunications companies provide VOD services as a component of their IPTV bundles. Viewers can use specialized IPTV set-top boxes or applications to view on-demand video over their internet connections.

• Over The Top Service (OTT):

Over The Top (OTT) services are video-on-demand (VOD) platforms that distribute content via the internet directly, eschewing more conventional channels like cable or satellite. Hulu, Disney+, Netflix, and Amazon Prime Video are a few well-known examples. These services are available on a variety of gadgets, including computers, smartphones, streaming devices, and smart TVs. They frequently include a large selection of on-demand material, including original programs.

Delivery Channel Insights:

• Transactional Video on Demand (VoD) (TVOD):

Under this approach, users pay for specific material on a transaction by transaction basis. This might be renting a movie, going to an event that is pay-per-view, or getting a digital copy of a movie or TV show. TVOD choices are available through services like iTunes, Google Play Movies, and certain cable/satellite providers.

• Subscription Video on Demand (VoD) (SVOD):

By paying a regular a subscription fee, usually once a month or once a year, SVOD services provide users access to a huge library of on-demand material. Hulu, Disney+, Netflix, and Amazon Prime Video are a few well-known examples. Viewers may access a variety of films, TV series, and unique content from these services whenever it's convenient for them.

• Advertisement Video on Demand (VoD) (AVOD):

Under the AVOD model, users are able to access on-demand material at no cost, but they will see commercials while they are watching. These adverts bring in money for the service providers. Examples include certain free tiers of services like Hulu and Peacock, as well as websites like Crackle and Tubi.

• Hybrid (SVOD + AVOD):

The subscription and advertising models are combined in this market category. Despite paying a monthly price to access a library of content, viewers are nevertheless subjected to adverts while watching. Services such as the premium tier on Hulu and some Peacock channels are examples.

Among the segments mentioned above the one that dominated the market is the Subscription Video on Demand (VoD) (SVOD) segment due to its high preference by the users, offering on-demand content, and unlimited access to a wide variety of shows and movies.

Application Insights:

• Entertainment:

Movies, TV shows, web series, and other types of video entertainment are the main content offered by VOD services in this section. Disney+, Hulu, Netflix, Amazon Prime Video, and other streaming services are major participants in this market.

• Education and Training:

This segment's VOD services provide tutorials, e-learning materials, online courses, and instructional videos as well as other educational and training content. Examples include the online learning environments offered by several educational institutions and sites like Coursera, Udemy, and LinkedIn Learning.

• Network Video Kiosks:

This category includes video-on-demand (VOD) services that are provided via kiosks or public terminals, which are frequently seen in public areas such as malls, hotels, airports, and so on. Through these kiosks, consumers may watch on-demand material as part of a subscription program or for a charge.

• Others (Online Commerce & Digital Libraries):

This category includes video-on-demand (VOD) services that are associated with e-commerce and feature items or services that are highlighted through video content. Digital libraries and archives that provide on-demand access to historical, cultural, or educational video content are also included.

Among the segments mentioned above the one that dominated the market is the Entertainment segment as VOD services offer a vast array of entertainment content, encompassing movies, TV shows, documentaries, and other forms of video entertainment.

Video on Demand (VoD) Market Regional Insights

• North America market is estimated to witness a significantly high revenue share over the forecast period, because of the presence of developed VOD services like Netflix, Hulu, and Disney+, high internet penetration and a consumer base accustomed to paying for content subscription.
• Asia Pacific market is estimated to witness largest revenue share because of the booming consumer base, rapidly growing middle class and rising disposable income of the people in the region.
• Europe market finds lucrative market opportunities because of the diverse consumer requirements, various SVOD services like Netflix, and other local service providers. Strict data privacy regulations like GDPR (General Data Protection Regulation) can influence the VOD market.
• Latin America market is increasing gradually as a result of the demand by the young population, and increasing internet penetration in the region.
• Middle East & Africa market is an emerging market as a result of the rising smartphone access to the young and growing population, growing infrastructure and affordable internet services in the region.

Video on Demand (VoD) Market Report Scope:

Attribute	Details
Market Size 2024	US$ 162.8 billion
Projected Market Size 2034	US$ 515.0 billion
CAGR Growth Rate	13.5%
Base year for estimation	2023
Forecast period	2024 – 2034
Market representation	Revenue in USD Billion & CAGR from 2024 to 2034
Market Segmentation	By Business Model - TV Video, On Demand Internet Protocol Television (IPTV), Over The Top Service (OTT). By Delivery Channel - Transactional Video on Demand (VoD) (TVOD), Subscription Video on Demand (VoD) (SVOD), Advertisement Video on Demand (VoD) (AVOD), And Hybrid (SVOD + AVOD). By Application - Entertainment, Education and Training, Network Video Kiosks, and Others (Online Commerce & Digital Libraries).
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the Video on Demand (VoD) Market report based on Business Model, Delivery Channel, Application and region:

Video on Demand (VoD) Market, By Business Model:

• TV Video
• On Demand Internet Protocol Television (IPTV)
• Over The Top Service (OTT)

Video on Demand (VoD) Market, By Delivery Channel:

• Transactional Video on Demand (VoD) (TVOD)
• Subscription Video on Demand (VoD) (SVOD)
• Advertisement Video on Demand (VoD) (AVOD)
• Hybrid (SVOD + AVOD)

Video on Demand (VoD) Market, By Application:

• Entertainment
• Education and Training
• Network Video Kiosks
• Others (Online Commerce & Digital Libraries)

Video on Demand (VoD) Market, By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the Video on Demand (VoD) Market includes, Amazon Incorp, Hulu LLC Corporation, Verizon Communication LLC, Apple Incorp., Netflix Incorp., Telefonaktiebolaget LM Ericsson (Ericsson Television), YouTube, Comcast Corp, Hotstar, and Paramount Global.

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

• In January 2024, WWE, a division of TKO Group Holdings, Inc., and Netflix announced a long-term collaboration that will see WWE's premier weekly show, Raw, available on the top entertainment platform globally. For the first time since its founding 31 years ago, Raw is departing from linear television, which signifies a significant programming change. Netflix will be the sole new home of Raw in the United States, Canada, the United Kingdom, and Latin America starting in January 2025. Other countries and regions will be added gradually.
• In May 2023, Disney+ Hotstar, a video streaming service under Walt Disney's ownership, topped the premium video in demand (VoD) category in India during the first quarter of 2023 and 2022. It was the most popular streaming channel in India in FY 2022. Regional Hindi entertainment and sports accounted for 38% of the audience. However, compared to other platforms, the Sony-Zee group had a 13% premium VoD share, mostly because of high interaction with sports, regional, local, and foreign content.

• Amazon Incorp
• Hulu LLC Corporation
• Verizon Communication LLC
• Apple Incorp.
• Netflix Incorp.
• Telefonaktiebolaget LM Ericsson (Ericsson Television)
• YouTube
• Comcast Corp
• Hotstar
• Paramount Global