Set-Top Box Market Size, Share, By Type (Cable, Satellite, Digital Terrestrial Television, Internet Protocol, Over-The-Top Content (OTT), and Others), By Content Resolution (Secure Digital (SD), High Definition (HD), 4K, and Others), By Application (Residential Use and Commercial Use), and By Region - Trends, Analysis, and Forecast till 2034

Report Code: PMI48719 | Publish Date: February 2024 | No. of Pages: 168

Global SetTop Box Market By Overview

Set-Top Box Market was valued at USD 34.9 Billion in 2024 and is projected to grow at a CAGR of 22.40% to reach USD 262.4 Billion by 2034.

Set-top box (STB) is a hardware device that receives, decodes, and displays digital signals on televisions. It is an essential component in the receipt and playback of digital television signals, allowing viewers to watch a variety of channels, programs, and services on their televisions. The device is often placed on top of the television and receives digital signals from a variety of sources, such as cable, satellite, and over-the-air broadcasts.

The set-top box is an essential component of the digital television ecosystem, serving a variety of services such as channel selection, program guide administration, and video playback. It also allows consumers to access additional services such as video-on-demand, streaming, and online content over the Internet. The gadget is intended to be user-friendly, with a straightforward interface that enables users to browse and manage the watching experience.

Previously, set-top boxes were largely utilized for cable television services, where they descrambled premium channels and managed large numbers of channels. However, with the introduction of digital television and the proliferation of streaming services, set-top boxes have evolved to handle a wider range of functions and services. Set-top boxes are now compatible with a wide range of television providers, including satellite, over-the-air transmissions, and internet-based streaming.

Set-top boxes are devices used for cable television services, receiving digital signals from satellites orbiting Earth. They offer features like channel selection, program guide management, and video playback. Streaming set-top boxes, on the other hand, allow users to access a variety of online content, including movies, TV shows, and music.

A set-top box is an essential component of the digital television ecosystem, allowing users to view and playback digital television signals on their televisions. It works with a variety of television services, including cable, satellite, and streaming, and offers a variety of features and services, including channel selection and video playback.

Set-Top Box Market Size

Global SetTop Box Market By Dynamics

Drivers of the Set-Top Box Market:  

Growing demand for enhanced home entertainment experiences:

  • The set-top box market is experiencing growth due to the increasing demand for improved home entertainment experiences, regulatory changes in broadcasting standards, and the increasing adoption of innovative home appliance products.
  • The shift from analogue to digital television and the growing income of the global population are driving the demand for these devices, resulting in a more immersive viewing experience.   

Surge in demand for television sets among commercial places:

  • The demand for television sets in commercial settings is expected to increase, leading to a rise in set-top box products. The preference for larger screens and at-home entertainment is also driving growth in 4K and 8K set-top boxes.
  • Collaboration between television manufacturers and set-top box companies is expected to drive market growth by offering integrated solutions to consumers.

Restrains in the Set-Top Box Market:

Rising proliferation of mobile phones and streaming platforms:

  • The rise of mobile phones and streaming platforms, particularly in urban and semi-urban areas, is influencing the set-top box market. However, limited broadband availability and inconsistent internet speeds in some regions hinder its growth.
  • The rise of smart TVs with built-in streaming capabilities also poses a challenge. Additionally, regulatory constraints in certain regions may restrain the market.

Increasing adoption of wireless technologies:

  • The increasing popularity of wireless technologies like Wi-Fi and Bluetooth may decrease the need for set-top boxes in certain applications, but the high costs associated with advanced features may hinder their adoption in price-sensitive markets.

Global SetTop Box Market By Segmentation

The Set-Top Box Market is segmented based on type, content resolution, application, and region.

On the basis of type, the Set-Top Box Market is segmented into Cable, Satellite, Digital Terrestrial Television, Internet Protocol, Over-The-Top Content (OTT), Others. On the basis of content resolution, the Global Set-Top Box Market is segmented into Secure Digital (SD), High Definition (HD), 4K, and Others. On the basis of application, the Global Set-Top Box Market is segmented into Residential Use and Commercial Use.

Regional Insights:

On region the Set-Top Box MarketMarket is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Asia Pacific set-top box market contributed a significant portion of worldwide set-top box revenue, and it is projected that it will continue to dominate the industry over the coming years. This is attributable to the existence of well-known set-top box brands in the region, together with the availability of these brands online, notably in nations like China, Japan, and India. In 2018, the North American market is anticipated to contribute the second-highest revenue share.

SetTop Box Market Report Scope:

Attribute

Details

Base year for estimation

2023

Forecast period

2024– 2034

Market representation

Revenue in USD Billion & CAGR from 2024 to 2034

Market Segmentation

By Type - Cable, Satellite, Digital Terrestrial Television, Internet Protocol, Over-The-Top Content (OTT), Others.

By Content Resolution – Secure Digital (SD), High Definition (HD), 4K, and Others.

By Application - Residential Use and Commercial Use.

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Global Set-Top Box MarketMarket report based on device, contain, deployment and region:

Set-Top Box Market, By Type 

  • Cable
  • Satellite
  • Digital Terrestrial Television
  • Internet Protocol
  • Over-The-Top Content (OTT)
  • Others

Set-Top Box Market, By Content Resolution

  • Secure Digital (SD)
  • High Definition (HD)
  • 4K
  • Others

Set-Top Box Market, By Application 

  • Residential Use
  • Commercial Use

Global Set-Top Box Market, By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa

Global SetTop Box Market By Key Players

The key players operating the Global Set-Top Box Market includes ARRIS International plc., Technicolor SA, Apple Inc., Bharti Airtel Ltd., EchoStar Corporation, HUMAX HOLDINGS Co., Ltd. (HUMAX Electronics Co., Ltd.), SAGEMCOM SAS, Samsung Electronics Co. Ltd., Roku, Inc., Skyworth Digital Holdings Ltd., and Huawei Investment & Holding Co., Ltd. (Huawei Technologies Co., Ltd.)

Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in August2022, Telstra touts proposed restructures ‘transparency’ and ‘flexibility’, in its newly released plan brochure, Telstra said the restructuring would create better transparency of its assets across its customer and infrastructure businesses, which would "allow management to increase efficiency and effectiveness".

Set-Top Box Market Players

Global SetTop Box Market By Company Profile

  • ARRIS International plc. *
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Technicolor SA
  • Apple Inc.
  • EchoStar Corporation
  • HUMAX HOLDINGS Co., Ltd. (HUMAX Electronics Co., Ltd.)
  • SAGEMCOM SAS
  • Samsung Electronics Co. Ltd.
  • Roku, Inc.
  • Skyworth Digital Holdings Ltd.
  • Huawei Investment & Holding Co., Ltd. (Huawei Technologies Co., Ltd.)

“*” marked represents similar segmentation in other categories in the respective section.

FAQs

The Set-Top Box Market is segmented into basis of type, content resolution, application, and region.

In addition to on-demand video content and HD channels, the spread of internet services and bandwidth is anticipated to promote market growth throughout the projection period.

By region, The Asia Pacific set-top box market contributed a significant portion of worldwide set-top box revenue, and it is projected that it will continue to dominate the industry over the coming years.

The Key players operating in the Global Set-Top Box Market includes ARRIS International plc., Technicolor SA, Apple Inc., Bharti Airtel Ltd., EchoStar Corporation, HUMAX HOLDINGS Co., Ltd. (HUMAX Electronics Co., Ltd.), SAGEMCOM SAS, Samsung Electronics Co. Ltd., Roku, Inc., Skyworth Digital Holdings Ltd., and Huawei Investment & Holding Co., Ltd. (Huawei Technologies Co., Ltd.)