Sports & Energy Drinks Market By Product (Energy Drinks & Sports Drinks), By Distribution Channel (Hypermarkets/Supermarkets, On-trade, Convenience stores, independent retailers), and By Region – Trends, Analysis and Forecast till 2030

Sports & energy drinks market accounted for USD 93.3 Billion in 2020 and is estimated to be USD 193.22 Billion by 2030 and is anticipated to register a CAGR of 7.6%.

Energy drinks claim to improve energy, help with weight loss, increase endurance, and improve concentration. The main ingredient in energy drinks is caffeine. They also may contain extract from the guarana plant (which is similar to caffeine), the amino acid taurine, carbohydrate in the form of sugar, and vitamins. Examples of energy drinks include Monster, Red Bull, and Rockstar etc. Sport drinks are used to replace water (rehydrate) and electrolytes lost through sweating after activity. Electrolytes are minerals, such as potassium, calcium, sodium, and magnesium, that keep the body's balance of fluids at the proper level. You lose water and electrolytes when you sweat. Sports drinks can also restore carbohydrate that the body uses during activity. Sports drinks often contain carbohydrate in the form of sugar, as well as electrolytes and sometimes protein, vitamins, or caffeine. They come in different flavors. Examples of sports drinks include accelerate, gatorade, and powerade.

Rising popularity of sports drink

Growing popularity of the sports and energy drinks among consumers is the major key factor driving the sports and energy drinks market. Female consumers bare usually diet conscious that prefers calorie free drinks which expects promoting the growth of the market in future. Young people are also inclining towards sports and energy drinks and constant innovation in the taste of these drinks are expected to fuel the growth of the market. This continuous increase in the use of the natural ingredients in the sports and energy drinks is positively promoting the target market growth. Rising health concerns are encouraging the vendors to launch innovative drinks from the extract of organic raw green coffee beans and organic guarana.

However, false claims that are done by few vendors about the sports drinks may hinder the sports and energy drinks market growth to some extent.

The sports & energy drinks market is segmented based on product, distribution channel, and region.

On the basis of product, the sports and energy drinks market is characterized as energy drink & sports drinks. On the basis of distribution channel, the target market is distributed into hypermarkets/supermarkets, on-trade, convenience stores, independent retailers.

Regional Insights:

The  sports & energy drinks market accounted for US$ 93.3 billion in 2020 and is estimated to be US$ 193.22 billion by 2030 and is anticipated to register a CAGR of 7.6%. On region the global Sports & energy drinks market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Currently, North America is the leading region for sports & energy drinks market, owing to increasing number of people that engaged in fitness activities. Most of the people in the US nation are engaged in outdoor activities. The global sports and energy market in Asia Pacific is accounted for second-highest share in terms of revenue, owing to growing young population and changing consumer preference in the region. European sports and energy drinks market is projected to witness fastest growth with CAGR, due to growing number of health-conscious population in the region.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global sports & energy drinks market report based on product, distribution channel, and region.

Sports & Energy Drinks Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating in the sports & energy drinks market includes Monster Beverage Corporation, The Coca-Cola Co., PepsiCo, Inc., Red Bull Company Limited, All Sport, Inc., Labrada Bodybuilding Nutrition, Inc., Pacific Health Laboratories, Inc., Rockstar, Inc., CytoSport, Inc., Trend Food International, Labrada Nutrition Co.

• Monster Beverage Corporation
• The Coca-Cola Co.
• PepsiCo Inc.
• Red Bull Company Ltd.
• All Sport Inc.
• Labrada Bodybuilding Nutrition Inc.
• Pacific Health Laboratories Inc.
• Rockstar Inc.
• CytoSport Inc.
• Trend Food International
• Labrada Nutrition Co.