Sports Tourism Market Size, Share, By Sports Type (Soccer, Cricket, Tennis, Golf, Adventure Sports, Motorsport, and Others), By Type (Domestic Sports Tourism, and International Sports Tourism), By Category (Passive Sports Tourism and Active Sports Tourism), and By Region - Trends, Analysis and Forecast till 2034

• In 2023, sport tourism market was estimated to be worth USD 673.77 Billion.
• The target market is expected to grow to USD 3420.28 Billion by 2034.
• Target market is expanding at a CAGR of 17.8%

Market Overview:

Growing contribution toward GDP and employment is the major key factor driving growth of the global sports tourism market. Additionally, increasing number of sporting events across the world is another factor propelling growth of the global market. Major national and international tournaments and events are being planned and held to promote sports tourism. The stakeholders of the sports industry are focusing on attaining a wider audience to showcase tournaments and expand their reach. Thus, boosting growth of the global market. Moreover, with an increase in the number of sports events, the number of fan zones is also expected to increase. However, the lack of financial support for franchisee teams can lead to cancelation of events, which can have a negative impact on the sports tourism market. Official arenas and stadiums for sporting events have a limited spectator handling capacity and number of tickets available for the event which is hampering growth of the global market.

Key Takeaways:

• Europe held the largest share of the market in 2024.
• Asia Pacific is projected to be the fastest-growing market in the coming years.
• By sports type, the soccer segment is expected to dominate the target market growth.
• By type, the domestic sports tourism dominate the target market growth.
• By category, the active sports tourism is expected to dominate the target market growth.

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Key Drivers of Target Market:

High Margin Businesses and Increase in Tourism

Sporting events increases the tourism earning in a country as well as they also lead to the creation of high margin businesses. Sports fans are generally not price-sensitive as they are specially known for their dedication to their teams. Thus, it is possible for local businesses to sell high-value branded items with high-profit margins. Items such as apparel and memorabilia have a high-profit margin.

• For Instance, in January 2024, according to INTERNATIONAL ACADEMY OF SPORT SCIENCE &TECHNOLOGY, sports event acts as a significant economic enzyme for the host nations, exploring both the immediate and long term benefits. The immediate impacts include a surge in tourism, job creation, and sports infrastructure development. The African Nations Cup 2024 demonstrates the powerful role sports play in driving sustainable economic growth.

Growth of Hospitality, Transportation Sectors

Hotels, restaurants, and transportation services experience a surge in demand, leading to increased revenues due to sports events. The sports events becomes a showcase for the host country’s tourism potential, highlighting its attractions and cultural heritage. It also creates a ripple effect across various sectors connected to the hospitality industry.

• For Instance, in January 2024, The African Nations Cup 2024 event attracts thousands of international visitors, including fans, media personnel, and sports professionals which provides significant boosts to the local hospitality industry, transportation sectors, as well as restaurants.

Restrains:

Negative Impacts on Environment

There are potential negative impacts of sports tourism on environment, such as increased carbon emission from travel and the potential for damage to natural habitat as well as ecosystem. It is necessary for event organizers and sports federation to prioritize environmental protection.

• Counterbalance Statements: One of the major solutions to this problem is proper execution of environmental management practices and crowd control measures for reducing the negative environmental impacts of sports tourism events.

Opportunities:

Economies of Growth in Infancy

Emerging markets in Asia Pacific regions, due to the growing factors including rising growth in the sports industry, growing government financing and initiatives to encourage sports tourism, as well as an increase in the number of young players, and among others.

• For instance, in October 2024, Thailand’s Tourism and Sports Minister, is pushing forward a bold proposal to bring a Formula 1 (F1) street race to the vibrant streets of Bangkok by 2024. This event could transform the nation’s tourism industry, drawing global attention and high-spending visitors

The market is segmented based on Sports Type, Type, and Category.

Sports Type Insights:

The sports tourism market By Sports Type is segmented into Soccer, Cricket, Tennis, Gold Tourism, Adventure Sports, Motorsport and Others. Soccer segment is expected to dominate the target market growth due to hosting of league and large soccer tournaments across the globe, rising popularity, increased soccer game training, etc. 

• For Instance, in October 2024, a former market and mining town in north Wales has become a new and unlikely tourist destination in Britain after its soccer team was bought by Hollywood celebrities Ryan Reynolds and Rob McElhenney.

Type Insights:

On the basis of Type Sports Tourism Market is segmented into Domestic Sports Tourism and International Sports Tourism. Domestic sports tourism dominate the target market growth due to increasing government investment, increasing popularity of sports, rising population, etc.  

• For Instance, in July 2024, The BCCI has directed all-star cricketers to participate in domestic cricket whenever they are free from national duty. This move highlights the BCCI’s focus on domestic cricket’s role for maintaining player form and competitive edge.  

Category Insights:

The sports tourism market by category is segmented into Passive Sports Tourism and Active Sports Tourism. Active sports tourism is expected to dominate the target market growth due to increasing preference, government strategy of promotions, emerging trends, etc.

Regional Insights

Europe: Europe will account for the highest growth of the global market over the forecast period. The increasing number of spectator footfalls for several sporting events will be one of the key factors driving growth of the global sports tourism market in this region. 

Asia Pacific: This region is considered to be the fastest growing region in the target market as countries like China, India and many more are leading the charge due to increasing number of sporting events, national tournaments, rising number of fan zones, etc.

Sports Tourism Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels, analyzing industry trends and opportunities across sub-segments from 2024 to 2034. It segments the market by Sport Type, Type, Category, and Region.

Segmentation:

By Sports Type:

• Soccer
• Cricket
• Tennis
• Golf
• Adventure Sports
• Motorsport
• Others

By Type:

• Domestic Sports Tourism
• International Sports Tourism

By Category:  

• Passive Sports Tourism
• Active Sports Tourism

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the Sports Tourism Market Include MATCH Hospitality AG, Quintevents LLC, Sports Hospitality Group Ltd., THG Sports Tours Ltd., Great Atlantic Enterprise Inc., ITC Sports Travel Ltd., TUI AG, Fanatic Inc., T4LLC, Victory Sports Tour, Gullivers Sports Travel Ltd., Dream Team Sports Tour, Navigo Sports Tour LLC, XL Sports Tours, Premium Sports Tours, and La Vacanza Travel.

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• In October 2024, Trishakti Corps of the Indian Army in conjunction with Fitistan: Ek Fit Bharat is organizing, the first edition of "Sikkim Soldierathon" (Hill Half-Marathon) on 27th Oct 2024 at Gangtok. The aim is to promote Sports tourism in the beautiful state of Sikkim & Physical fitness amongst the populace.
• In July 2024, UN Tourism and the Government of the Region of Madrid will jointly organize the 3^rd World Sports Tourism Congress in the city of Madrid. This congress will bring high-level stakeholders from these sectors to share innovative ideas, best practices, and insights of sports tourism, including its economic impact, contribution to the Sustainable Development Goals (SDGs), and strategies for effectively promoting destinations through sports events and sponsorships.

Analyst View:

The industry for sports tourism market is placed for substantial growth due to Growing contribution toward GDP and employment. An increase in the number of sports events, the number of fan zones, helps to boost the growth of the market in upcoming years.

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• MATCH Hospitality AG
• Quintevents LLC
• Sports Hospitality Group Ltd.
• THG Sports Tours Ltd.
• Great Atlantic Enterprise Inc.
• ITC Sports Travel Ltd.
• TUI AG
• Fanatic Inc.
• T4LLC
• Victory Sports Tour
• Gullivers Sports Travel Ltd.
• Dream Team Sports Tour
• Navigo Sports Tour LLC
• XL Sports Tours
• Premium Sports Tours
• La Vacanza Travel