Mobile Application Market, By Application (Gaming, Entertainment & music, Health & fitness, Travel & hospitality, Retail & E-commerce, and Education & learning), By Market Place (Google app store, Apple app store, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032

Introduction:

Mobile applications, commonly known as mobile apps, are a type of software application developed to run on small, handheld devices such as smartphones, tablets, personal digital assistants (PDAs), etc. They offer users access to the same services as those accessed on a personal computer. Smartphones have been a boon by replacing personal computers, gaming consoles, MP3 players, calculators, cameras, and many other devices.

The mobile application market is growing due to the growing demand for smartphones and tablets. In the expected period, the use of mobile applications in various industries, such as the hotel and restaurant sector, the government sector, the retail sector, the education sector, and other sectors, will create possibilities for growth in the mobile application business. With the increasing large-scale adoption of augmented reality and virtual reality, the market for Mobile Applications will increase.

Attributes	Details
Mobile Application Market Value (2022)	US$ 183.9 Bn
Mobile Application Market Projected Value (2032)	US$ 1609.4 Bn
Mobile Application Market CAGR (2022 – 2032)	22.8%

Increasing the use of virtual reality and augmented reality in a mobile application

Increasing the use of virtual reality and augmented reality in mobile applications increases their demand. The dominance of the internet of things in the development of smartphones also increases its demand. The entry of various third-party application developers has increased the demand for mobile applications in the global market. The increase in downloads of various gaming applications is one of the major driving forces behind the growth of the mobile application market.

Increasing adoption of advanced technologies

The increasing adoption of advanced technologies like machine learning and artificial intelligence in mobile applications, increasing mobile app users, and innovations in networking technologies are expected to increase the demand for mobile applications in the coming days. Besides, rapid digitization and the increasing adoption of IoT and mobile-connected smart objects will open up huge opportunities for the market. With cheaper data plans available from telecom vendors, the price of mobile internet has come down, attracting more users online, which is another factor that accelerates the size of the mobile application market.

Restrains:

Mobile applications such as the lack of high-speed internet connectivity in various sectors

Advances in network technologies such as improving data transmission and circulation and new technologies such as AI-driven networks are explored. Computer networking has incorporated a wide variety of services, all designed to provide increased connectivity and fast communication, such as in mobile applications. However, factors such as data security and a lack of high-speed internet connectivity in various areas can hinder market growth.

Inconsistency of specific apps with the OS of the smartphone

However, the continued consumer demand for app advancement and customization, as well as the ability of low-quality apps to generate revenue, are factors limiting the target market's growth. Moreover, the increased risk associated with data theft by spyware applications and the inconsistency of specific apps with the OS of the smartphone can also hamper the growth of the market.

Mobile Application Market is segmented based on application, market place and region.

Mobile Application Market, By Application

On the basis of Application, Mobile Application Market is divided into Gaming, Entertainment & music, Health & fitness Travel & hospitality, Retail & E-commerce, and Education & learning. The gaming application segment of the mobile application market achieved a revenue share of over 42.5% in 2022. Moreover, the segment is projected to continue its dominance over the estimated period due to the expected phenomenal growth in the gaming population and the consequent number of mobile gaming applications in economies such as China and India.

Mobile Application Market, By Market Place

On the basis of Market Place, Mobile Application Market is segmented into Google app store, Apple app store, and Others. The Apple Store segment led the market and accounted for over 62% of global revenues in 2022. The relatively high rate of monetization of iOS apps among iPhone and iPad users across the world is contributing to the growth of this segment.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On the basis of region, the Mobile Application Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is leading the market with comparatively larger revenue share in the global mobile applications market.  This is accounted due to presence of many mobile app developers in the region.

Asia Pacific is expected to surpass the North America market for mobile app in the forecast periods. Moreover, Asia-Pacific is expected to exhibit high growth over the forecasted period as the Asia-Pacific region is experiencing considerable number of mobile application downloads. European mobile applications market is expected to witness fast growth during the forecast period.

Report Scope:

Attribute	Details
Base year for estimation	2022
Forecast period	2022 – 2032
Market representation	Revenue in USD Billion & CAGR from 2022 to 2032
Market Segmentation	By Application - Gaming, Entertainment & music, Health & fitness, Travel & hospitality, Retail & E-commerce, and Education & learning By Market Place - Google app store, Apple app store, and Others
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2022 to 2032. For the purpose of this study, has segmented the Mobile Application Market report based on application, market place and region:

Mobile Application Market, By Application:

• Gaming
• Entertainment & music
• Health & fitness
• Travel & hospitality
• Retail & E-commerce
• Education & learning

Mobile Application Market, By Market Place:

• Google app store
• Apple app store
• Others

Mobile Application Market, By Region:

• • • North America
      • • U.S.
        • Canada
    • Europe
      • • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

The key players operating the Mobile Application Market includes,

• IBM Corporation, nicknamed Big Blue, is an American multinational technology corporation headquartered in Armonk, New York, and currently has middleware and software and offers hosting and consulting services among areas ranging from mainframe computers to nanotechnology.
• LG Electronics Inc., a subsidiary of LG Corp., manufactures and markets consumer electronics and home appliances. The company's product portfolio includes televisions, monitors, personal computers, refrigerators, audio and beauty equipment, video equipment, washing machines, dishwashers, air purifiers, dehumidifiers, residential and commercial air conditioners, and vacuum cleaners.
• Apple Inc. designs, manufactures, and markets smartphones, tablets, personal computers (PCs), portable, and wearable devices; the company also provides software and related services, accessories, and third-party digital content and applications. Apple's product portfolio includes the iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV.
• Microsoft Corporation is a developer of personal-computer software systems and applications, the company publishes books and multimedia titles, creates its own line of hybrid tablet computers, provides e-mail services, and sells electronic game systems and computer peripheries (input/output devices).
• BlackBerry Limited the company provides intelligent security software and services to enterprises and governments around the world, the company operates through three segments: cyber security, IoT, licencing, and others.
• Fueled Inc. designs and develops mobile applications for startups and enterprise clients on iPhone, iPad, Android, and the Web. It also provides branding, website and web application creation, video, and other services, The company was founded in 2008 and is based in Chicago, Illinois.
• Leave Hertz provides end-to-end software development solutions for startups and enterprises. Leave Hertz has deployed more than 100+ digital platforms for startups and industries that are being used by millions of users worldwide.
• Ubisoft Entertainment was founded in France in 1986 by five brothers from the Gillemot family, UBSoft is the third largest independent video game publisher, Ubisoft hires a deep pool of developers in studios around the world.
• Burgon National Information Systems Company is a company operating in the computer software industry. It employs 11–20 people and has incomes ranging from $1 million to $5 million. The company is headquartered in Ad Dasma, AI Aseema, Kuwait.
• Verbat Technologies is a digital technology services company that provides internet and mobile solutions to enterprises through agile development management methodologies, He has his primary expertise in Microsoft, Open Source, Mobile and Cloud Technology.

• IBM Corporation*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• LG Electronics Inc.
• Apple Inc.
• Microsoft Corporation
• BlackBerry Ltd.
• Fueled Inc.
• Leeway Hertz
• Ubisoft Entertainment
• Burgan National Information Systems Co.
• Verbat Technologies

“*” marked represents similar segmentation in other categories in the respective section

Recent Development:

• In February 2023, UBISOFT plans to launch two 'big' mobile games next year after a 'tough' financial year.
• In September 2022, Netflix and UBSoft have announced plans to create three new mobile games from some world-famous game franchises for Netflix from 2023.
• In September 2022, South Korean tech giant LG Electronics announced that it has selected the Hedera Hashgraph network to host its new non-fungible token (NFT) marketplace known as LG Art Lab.
• In January 2020, Google LLC acquired an appsheet, a vendor of a no-code development platform for application software.
• In 2019, Microsoft Corporation acquired a vendor mover of cloud file migration. The acquisition helped Mover offer a seamless file collaboration between Microsoft 365 apps and services, including Microsoft Teams and Office Apps.

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
3. Market Preview
   • Executive Summary
   • Key Findings—Global Outlook for medical carts Strategies
     • Key Questions this Study will Answer
     • Market Snippet, By Application
     • Market Snippet, By Market Place
     • Market Snippet, By Region
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restrains
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Mobile Application Market, By Application
   • Overview
     • Market Value and Forecast (US$ Bn), and Share Analysis (%), 2022 – 2032
     • Y-o-Y Growth Analysis (%), 2022 – 2032
     • Segment Trends
   • Gaming
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
   • Entertainment & Music
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
   • Health & Fitness
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
   • Travel & Hospitality
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
   • Retail & E-Commerce
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
   • Education & Learning
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
6. Mobile Application Market, By Market Place, 2022 – 2032, (US$ Bn)
   • Overview                                      
     • Market Value and Forecast (US$ Bn), and Share Analysis (%), 2022 – 2032
     • Y-o-Y Growth Analysis (%), 2022 – 2032
     • Segment Trends
   • Google App Store
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
   • Apple App Store
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
   • Others
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
7. Mobile Application Market, By Region, 2022 – 2032, (US$ Bn)
   • Overview
     • Market Value and Forecast (US$ Bn), and Share Analysis (%), 2022 – 2032
     • Y-o-Y Growth Analysis (%), 2022 – 2032
     • Regional Trends
   • North America
     • Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
     • Market Size and Forecast (US$ Bn), By Market Place, 2022 – 2032
     • Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
       • U.S.
       • Canada
   • Europe
     • Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
     • Market Size and Forecast (US$ Bn), By Market Place, 2022 – 2032Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
       • UK
       • France
       • Germany
       • Russia
       • Italy
       • Rest of Europe
   • Asia Pacific
     • Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
     • Market Size and Forecast (US$ Bn), By Market Place, 2022 – 2032Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
       • India
       • Japan
       • South Korea
       • China
       • Rest of Asia Pacific

• • Latin America
    • Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
    • Market Size and Forecast (US$ Bn), By Market Place, 2022 – 2032Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
• • • • Brazil
      • Mexico
      • Rest of Latin America
  • Middle East & Africa
    • Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
    • Market Size and Forecast (US$ Bn), By Market Place, 2022 – 2032Market Size and Forecast (US$ Bn), By Country, 2022 – 2032

7. • • • GCC
       • Israel
       • South Africa
       • Rest of Middle East
8. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
9. Company Profiles

• IBM Corporation
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Google Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Apple Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Microsoft Corporation
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• BlackBerry Ltd.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Fueled Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Leeway Hertz
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Adept Business Solutions
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Burgan National Information Systems Co.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Verbat Technologies
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

10. The Last Word
    • Future Impact
    • About Us
    • Contact