Smartphone Market in India, By Type (Application Analytics, Campaign Analytics, and Service Analytics) - Trends, Analysis and Forecast till 2030

Name: Smartphone Market in India, By Type (Application Analytics, Campaign Analytics, and Service Analytics) - Trends, Analysis and Forecast till 2030
Brand: Prophecy Market Insights
SKU: Smart Technologies
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Report Code: PMI418920 | Publish Date: August 2023 | No. of Pages: 160

Smartphone Market Overview

Smartphones are a class of mobile phones and of multi-purpose mobile computing devices. They are distinguished from features phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet (including web browsing over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), alongside core phone functions such as voice calls and text messaging. Smartphones typically contain a number of metal-oxide-semiconductor (MOS) integrated circuit (IC) chips, include various sensors that can be leveraged by their software (such as a magnetometer, proximity sensors, barometer, gyroscope, or accelerometer), and support wireless communications protocols (such as Bluetooth, Wi-Fi, or satellite navigation). The global Smartphone market accounted for US$ 275.80 million in 2020 and is estimated to be US$ 514.32 million by 2030 and is anticipated to register a CAGR of 6.5%.

Smartphone Market Dynamics

Rising Smartphone Trade Campaign in India

The Indian government's ambitious Make in India' campaign is encouraging domestic and foreign companies to set up production facilities within the country. Besides government incentives, faster than expected to roll out of 4G networks, and availability of ultra-low-end 4G devices are expected to support the adoption of smartphones in India. Majority of people use smartphones for internet search, resulting in the increased use of mobile applications and a greater focus on app analytics and mobile app marketing. The increased use of 4G and rise in the sale of low-cost smartphones have made India the second-largest online market, after China, with over 460 million internet users.

Constant reduction in prices of smartphones

The smartphone market in the country has a number of new brands, both in indigenous and international. Continued entry of new companies in the smartphone segment is creating cut-throat competition for existing smartphone players. New entrant in the smartphone segment, Realme recorded the highest growth in smartphone shipment. This phenomenon is forcing existing players to lower their margins and make phones available at affordable prices. Domestic players are further adding to the competition by offering decent features at a lower cost. This huge fall in price and the availability of options are converting a lot of feature phone users into smart phone buyers. Lenovo, Karbonn, Intex and Xiaomi are some of the companies offering budget smart phones in India.

Security and privacy concern

Smart phones are targets for cybercrimes, virus attacks and other such illegal practices. Android-based smartphones are usually targeted the most, followed by Java-based phones. There are multiple threats to a smartphone from cyber criminals. Blue jacking is one such threat where malicious data is pushed into one smartphone using the Bluetooth. Battery life of smartphones and Low penetration of advanced mobile devices in rural areas are some other restraints of which may hamper the market.

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Smartphone Market Segmentation

Source: Prophecy Market Insights |Disclaimer: Data is only a representation. Actual data may vary in the final report.

The smartphone market in India is segmented based on type and region.

On the basis of type, the smartphone market in India is segmented into application analytics, campaign analytics, and service analytics. The mobile analytics market was dominated, and it is expected to reach high. In the current market scenario, mobile advertising is responsible for the largest share of digital advertising. For instance, Instagram's ad expenditure is increasing and brands more willing to up spend on the platform

Regional Insights:

The global Smartphone market accounted for US$ 275.80 million in 2020 and is estimated to be US$ 514.32 million by 2030 and is anticipated to register a CAGR of 6.5%. On region the global Smartphone market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia-pacific dominating the market. China has been most contributing area for Technology Company and rising the smartphone market.

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Report Scope:

Attribute	Details
Base year for estimation	2020
Forecast period	2020 – 2030
Market representation	Revenue in USD Million & CAGR from 2020 – 2030
Market Segmentation	By Type - Application Analytics, Campaign Analytics, and Service Analytics
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global Smartphone market report based types, and region.

Global Smartphone Market, By Region:

- - North America
    - - U.S.
      - Canada
  - Europe
    - - Germany
      - UK
      - France
      - Russia
      - Italy
      - Rest of Europe
  - Asia Pacific
    - - China
      - India
      - Japan
      - South Korea
      - Rest of Asia Pacific
  - Latin America
    - - Brazil
      - Mexico
      - Rest of Latin America
  - Middle East & Africa
    - - GCC
      - Israel
      - South Africa
      - Rest of Middle East & Africa

Smartphone Market Key Players

The key players operating the smartphone market in India includes Apple India Private Limited, Lava International Limited, Lenovo (India) Private Limited, Micromax Informatics Limited, Motorola Solutions India Private Limited, Oppo Mobiles India Private Limited, Samsung India Electronics Private Limited, Sony India Private Limited, Vivo Mobile India Private Limited, Xiaomi Technology India Private Limited. For instance, On February 20, 2020, Samsung, India’s most trusted consumer electronics and smartphone brand, announced the pre-booking for the much-awaited Galaxy Z Flip, a new, statement-making foldable smartphone. With its proprietary Ultra-Thin Glass (UTG) and hideaway hinge, Galaxy Z Flip is truly a milestone in technological innovation. On 16 October 2019, OPPO showcases 5G readiness in partnership with Qualcomm & Jio at India Mobile Congress.

Smartphone Market Company Profile

Apple India Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies

Lava International Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Lenovo (India) Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Micromax Informatics Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Motorola Solutions India Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Oppo Mobiles India Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Samsung India Electronics Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Sony India Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Vivo Mobile India Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
Xiaomi Technology India Private Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies

Smartphone Market Table of Contents

Research Objective and Assumption
- Preface
- Research Objectives
- Study Scope
- Years Considered for the study
- Assumptions
- Abbreviations
Research Methodology
- Research data
- Primary Data
  - Primary Interviews
  - Primary Breakdown
  - Key data from Primary Sources
  - Key Thickness Insights
- Secondary Data
  - Major Secondary Sources
  - Secondary Sources
- Market Estimation
- Top-Down Approach
  - Approach for estimating Market Share by Top-Down Analysis (Supply Side)
- Bottom-Up Approach
  - Approach for estimating market share by Bottom-up Analysis (Demand Side)
- Market Breakdown and Data Triangulation
- Research Assumptions
Market Purview
- Executive Summary
- Key Findings—Outlook for Smartphone Market in India Strategies
  - Key Questions this Study will Answer
  - Market Snippet, By Type
- Opportunity Map Analysis
- Executive Summary—3 Big Predictions
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
  - Restraints
  - Market Opportunities
  - Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
Smartphone Market in India, By Type, 2020 – 2030, (US$ Mn)
- Overview
  - Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
  - Y-o-Y Growth Analysis (%), 2020 – 2030
  - Segment Trends
- Application Analytics
  - Overview
  - Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Campaign Analytics
  - Overview
  - Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Service Analytics
  - Overview
  - Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
Company Profiles
- - Apple India Private Limited
    - Company Overview
    - Product Portfolio
    - Key Highlights
    - Financial Performance
    - Business Strategies
  - Lava International Limited
  - Lenovo (India) Private Limited
  - Micromax Informatics Limited
  - Motorola Solutions India Private Limited
  - Oppo Mobiles India Private Limited
  - Samsung India Electronics Private Limited
  - Sony India Private Limited
  - Vivo Mobile India Private Limited
  - Xiaomi Technology India Private Limited
The Last Word
- Future Impact
- About Us
- Contact

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