Health and Fitness App Market, By Type (Diet and Nutrition, Exercise and Weight loss, Medication adherence & Activity tracking), By Device (Tablets, Smartphones, &Wearable devices),By Platform (Android, iOS & Others) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Market Trends, Analysis, and Forecast till 2030

Health and Fitness App Market accounted for US$ 4.0 million in 2020 and is estimated to be US$ 18.7 billion by 2030 and is anticipated to register a CAGR of 17.0%.

All has a smartphone Application in today's digital world. The introduction of the smartphone has totally altered our way of life. The popularity of health and fitness Apps has exploded in recent years. By offering engaging and innovative solutions to human issues, health and wellness App creation has taken a step forward in bridging the aforementioned gap. Mobile Apps for health and fitness that focus on improving lifestyles through creative engagement are becoming increasingly popular. In addition, the growing popularity of wearable fitness devices, the acceptance of sports & fitness Apps for tracking behaviors and heart rates, and rising internet penetration have all contributed to the market's expansion. The main goal of a health and wellness App is to help people with workouts and other types of physical activity, nutrition and diet, health management, and other fitness-related issues. 

Impact of Covid-19 pandemic on market

Due to this pandemic situation the use of health and fitness App increases because people are staying at home and moreover, gyms are also closed during the period. Moreover, during the COVID-19 pandemic, the region saw a significant increase in the downloading of fitness Apps. According to an article published in the World Economic Forum, the health and fitness App downloads increased by 157% in India, which is equivalent to 58 million new users. Health and fitness App downloads increased by 47% in Asia Pacific.

Rising demand for real-time data

Real-time data also benefits patients since it supports their objective of receiving top-quality care at affordable costs. Data on the patient's overall health helps care staff to minimise unnecessary tests and measurements. This is possible only if they have access to the right data at the right time.

By moving away from reactive, intermittent monitoring and toward comprehensive surveillance, clinicians can use real-time data to divert adverse events. With a complete view of a patient's illness and past medical history, clinicians are much better prepared to diagnose and treat him or her.

These are the reason which drives the market of health and fitness app.

Growing consumer awareness about health and wellness is driving the demand for these apps.

Healthy diet, which was calculated and rated based on the reported intake of healthy foods like vegetables, fruits, nuts, whole grains, healthy fats, and omega-3 fatty acids, and unhealthy foods like red and processed meats, sugar-sweetened beverages, trans fat, and sodium.

Increasing focus of individual to have healthier life is also one of the reason which might drives the market of health and fitness app. The emerging trend of wearable fitness devices, rising adoption of sports & fitness applications for monitoring activities & heart rates, and increasing internet penetration also are some of the reason which triggers the market.

The Health and Fitness Market is segmented based on the type, device, platform and region.

By Type, the Health and Fitness Market is segmented into Diet and Nutrition, Exercise and Weight loss, Medication adherence and Activity tracking. By Device, the market is segmented into Tablets, Smartphones and Wearables devices. By Platform, the Health and Fitness Market is segmented into Android , iOS and Others.

Regional Insights:

On region the Health and Fitness Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is anticipated to be the most lucrative regional market during the forecast period. Key factors such as growing smartphone penetration, rising health awareness, and an increase in the penetration of fitness Apps are driving the market in Asia Pacific.

Health and Fitness Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2030. For the purpose of this study, has segmented The Health and Fitness Market is segmented based on the type, device, platform and region.

Health and Fitness App Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

The key players operating in the Health and Fitness Market includes Adidas, Appster,  Fitbit, Inc., FitnessKeeper, Azumio, Inc., MyFitnessPal Inc., Nike,  Noom,  Under Armour, Inc.,  Applico, Aaptiv, and Appinventiv. Balderton Capital, a London-based venture capital fund, made a USD 2.5 million investment in 8fit, a Berlin-based fitness App company, in July 2020.

• Adidas
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Fitbit, Inc.
• Appster
• Azumio, Inc.
• MyFitnessPal Inc.
• Applico
• FitnessKeeper
• Aaptiv
• Nike
• Noom
• Under Armour, Inc.
• Appinventiv

 “*” marked represents similar segmentation in other categories in the respective section