In-Vehicle Infotainment Market, By Vehicle Type (Passenger Cars and Commercial Vehicles), By Device Type (Bluetooth, Wi-Fi, and Long Term Evolution (LTE)), By Technology (Embedded Telematics, Tethered Telematics, and Integrated Telematics), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Infotainment technology is continuously developing in the entertainment industry. Infotainment systems embedded in automobiles help deliver information and entertainment. The technology was developed to enhance driver assistance systems in cars and light-duty trucks. In-vehicle, the first entertainment system was the radio system, developed in 1960. Currently, due to development in technology, infotainment systems in vehicles perform activities such as playing and managing audio content, utilizing navigation for driving, delivering rear-seat entertainment such as games, movies, and social networking. Moreover, these systems also send messages, receive and make calls, access smartphone-enabled or Internet-enabled content such as sports scores, traffic conditions, and weather forecasts.

High demand for rear-seat entertainment and smart cars coupled with a high rate of adoption of infotainment technology are the factors driving the growth of the in-vehicle infotainment market. In the era of mobile phones and computers, customers demand more human-machine interface and low power usage from automobiles. To meet this needs of consumers, infotainment technology plays an important role in serving out with the best solutions for customers. Companies are focusing on various developments such as the Windows Embedded Automotive 7 platform developed by Microsoft and Atom processor developed by Intel to integrate infotainment systems. A majority of automobile vendors are involved in adopting various techniques and technologies for the transformation of regular cars into smart cars. In-vehicle infotainment systems utilize Bluetooth technology for drivers to control the system with touchscreen input, voice commands, or physical controls. Several automotive component dealers are incorporating existing vehicle navigation systems with mobile phones. In-vehicle infotainment systems offer best quality rear-seat entertainment services such as video, audio, as well as technologies that can assist the driver, thus boosting the growth of the target market. However, a key factor hampering the growth of the global market is the provision of infotainment systems in luxury and premium vehicles. Privacy and security issues are also major challenges for global market growth, as consumers are concerned about having viruses in vehicles or vehicle hacking. Hence, the automotive industry is ensuring infotainment systems are secure and safe.

The in-vehicle infotainment market is segmented based on vehicle type, device type, technology, and region.

Regional Insights:

Based on vehicle type, the in-vehicle infotainment market is segmented into passenger cars and commercial vehicles. Based on device type, the target market is segmented into Bluetooth, Wi-Fi, and long term evolution (LTE). Based on technology, the global market is classified into embedded telematics, tethered telematics, and integrated telematics.

On the region, the in-vehicle infotainment market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America market is projected to expand owing to the presence of strong players and advances in the technology of in-vehicle infotainment systems in the region. Europe is an emerging market for in-vehicle infotainment systems owing to the adoption of telematics endorsement such as road transportation, vehicular technologies, road safety, electrical engineering etc.

In-Vehicle Infotainment Market, By Vehicle Type:

• Passenger Cars
• Commercial Vehicles

In-Vehicle Infotainment Market, By Device Type:

• Bluetooth
• Wi-Fi
• Long Term Evolution (LTE)

In-Vehicle Infotainment Market, By Technology:

• Embedded Telematics
• Tethered Telematics
• Integrated Telematics

In-Vehicle Infotainment Market, By Region:

• North America
  • • • North America In-Vehicle Infotainment Market, By Vehicle Type
      • North America In-Vehicle Infotainment Market, By Device Type
      • North America In-Vehicle Infotainment Market, By Technology
      • North America In-Vehicle Infotainment Market, By Country
        • U.S.
        • Canada
    • Europe
      • Europe In-Vehicle Infotainment Market, By Vehicle Type
      • Europe In-Vehicle Infotainment Market, By Device Type
      • Europe In-Vehicle Infotainment Market, By Technology
      • Europe In-Vehicle Infotainment Market, By Country
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Asia Pacific In-Vehicle Infotainment Market, By Vehicle Type
      • Asia Pacific In-Vehicle Infotainment Market, By Device Type
      • Asia Pacific In-Vehicle Infotainment Market, By Technology
      • Asia Pacific In-Vehicle Infotainment Market, By Country
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Latin America In-Vehicle Infotainment Market, By Vehicle Type
      • Latin America In-Vehicle Infotainment Market, By Device Type
      • Latin America In-Vehicle Infotainment Market, By Technology
      • Latin America In-Vehicle Infotainment Market, By Country
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Middle East & Africa In-Vehicle Infotainment Market, By Vehicle Type
      • Middle East & Africa In-Vehicle Infotainment Market, By Device Type
      • Middle East & Africa In-Vehicle Infotainment Market, By Technology
      • Middle East & Africa In-Vehicle Infotainment Market, By Country
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

The key players operating the in-vehicle infotainment market include Alpine Electronics Inc., Clarion Technologies, Mitsubishi Electric Corporation, Qualcomm Incorporated, Continental AG, Panasonic Corporation, Denso Corporation, Garmin Ltd., Harman International Industries, Inc., and Pioneer Corporation. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the products to gain a competitive edge in the target market. For instance, in July 2019, Karamba Security, a world leader in automotive and enterprise edge cybersecurity, has declared the signing of a production agreement of its leading Carwall runtime integrity software, in Alpine infotainment systems. The platform offers ECU self-protection against remote code execution (RCE), serving to protect vehicles from cyberattacks.

• Alpine Electronics Inc.
  • Company Overview 
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Clarion Technologies
• Mitsubishi Electric Corporation
• Qualcomm Incorporated
• Continental AG
• Panasonic Corporation
• Denso Corporation
• Garmin Ltd.
• Harman International Industries, Inc.
• Pioneer Corporation

 “*” marked represents similar segmentation in other categories in the respective section