Product Information Management Market, By Enterprise Type (Large Enterprise, Small & Medium Enterprise), By Industry (BFSI, Healthcare, Telecommunication & IT, Government, Retail, Transportation & Logistics, Management, Energy & Utility, Media & Entertainment, and Others), – By Region (North America, Europe, Asia Pacific, Latin America and Middle East & Africa) – Market Trends, Analysis, and Forecast Till 2034

Product Information Management Market was valued at US$ 15.9 Billion in 2024 and is projected to grow at a CAGR of 12.70% to reach US$ 47.3 Billion by 2034.

Product information Management (PIM) is a system which helps companies to store all vital technological and promotional information related to a software product. Using product information management, this data is stored and integrated securely. Global identification, coordination and networking of software product information is facilitated with the help of PI. Creation and management of central database systems is also enabled due to PI. Using PI, extraction of data related to any product is possible without compromising on the compliance requirements and data quality. It also reduces the time-to-market for newly launched products. PIM streamlines the processes for generating, validating and broadcasting the customer-ready product content. 

Impact of COVID19 Pandemic on Market

At the starting of 2020, COVID-19 disease began to spread around the world; many more peoples are infected with COVID-19 disease, and major countries around the world send the orders to companies for employee prohibition and work stoppage. Hence the product information Management also affected by the COVID-19 lockdown scenario, as it ultimately links to distribution, manufacturers, market size, marketing channels, and market factors. It significantly accelerated the existing trend toward digital marketplaces in the future. This will give rise to the adoption of cloud-based PIM offerings, thereby creating opportunities for the market.

Rising demand for centralized data storage of information related to products is driving the product information market. Centralized data storage is helping companies to easily manage and organize all the data related to its products. Data sources are updated with a single change in the centralized data storage, saving time and cost required for data management. Also, compliance and verification requirements are increasing due to the growing number of threats to information security. This provides safe and secure access to information stored in the centralized database. Access is granted only after completing verification of all the security credentials required. Product information management facilitates quick and easy access to the repository of information, at the same time strategic data storage techniques help in maintaining the data quality. Indexing and linking helps in reducing the time required to complete various processes related to data storage, increasing the operational efficiency. Marketing and sales of products are important processes to generate revenue. The market enables manifestation of products to achieve client centricity and unified customer view and provides a centralized system for improving the efficiency of promotional activities. All the distribution channels are managed effectively by using this solution. Integration of Big Data and business intelligence applications with cloud storage offers tremendous growth opportunities to the market. However, lack of awareness about the product information is hampering growth of the market. Also, data security concerns are expected to restrain the market growth.

The global product information Management market is segmented based on the enterprise type, industry and region.

Base on the enterprise type, the global market is segmented into large enterprise, small & medium enterprise. The large enterprises shares the highest market due to the adoption of PI solutions and services is higher in large enterprises. The large enterprises heavily invest in advanced technologies to increase their overall productivity and efficiency.

Depending upon industry, the target market is segmented into bfsi, healthcare, telecommunication & it, government, retail, transportation & logistics, Management, energy & utility, media & entertainment, and others. The media & entertainment segment holds the largest share in the market. As most of the populations are staying at home, the usage of media and entertainment has increased with double digit growth. Product information offers high visibility, scalability and service optimization that can handle challenges occurred due to sudden increased demand in media and entertainment industry vertical.

Regional Insights:

According to the region, market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the largest market for product information Management. The emerging demand to maximize value from the centralized master data and reference data, with ongoing demands of gaining meaningful insights from this consolidated master data is expected to further influence the adoption of PIM systems positively in the North American region during the coming years. The market in Asia-Pacific is expected to witness potential growth opportunities owing to the fast adoption of multi-domain PI software which is expected to enable better services in terms of performance, quality and capacity during the forecast period.

Detail Segmentation:

Segments covered in the report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029.  For the purpose of this study, has segmented the global product information Management market report based on enterprise type, industry and region.

Product Information Management Market, By Enterprise Type

• Large Enterprise
• Small & Medium Enterprise

Product Information Management Market, By Industry

• BFSI
• Healthcare
• Telecommunication & IT
• Government, Retail
• Transportation & Logistics
• Management
• Energy & Utility
• Media & Entertainment
• Others

Product Information Management Market, By Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

Major players in the PI market include SAP AG, IBM Corporation, Oracle Corporation., Informatica LLC, Riversand Technologies, Inc., Stibo Systems, ADAM Software NV, Agility Multichannel Ltd., InRiverAB and Pimcore GmbH.

• SAP AG
• IBM Corporation
• Oracle Corporation.
• Informatica LLC
• Riversand Technologies Inc.
• Stibo Systems
• ADAM Software NV
• Agility Multichannel Ltd.
• InRiverAB
• Pimcore GmbH