Social Media Analytics Market, By Mode of Deployment (On-Premise, and Cloud) By End-User Industry (Banking and Financial Services, IT and Telecommunication, Retail, Healthcare, Government Services, Media and Entertainment, Utilities, Transportation and Logistics, and Other End-User Industries), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030.

Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments, and identify key trends in the studied market. The deployment of social media analytics allows users to mine and decipher vast amount of data from various social media platforms, such as Facebook, Twitter, and Instagram, among others. It helps the companies to discover customer sentiment about brands, trends, customer concerns, and the efficacy of the organization’s marketing campaigns, as well as competitor intelligence. Social media analytics is a six step process which comprises of identification, extraction, cleaning, analyzing, visualization and interpretation.

 Increasing Usage of Social Media

The major factor driving the adoption of Social Media Analytics market is the increasing usage of social media among people. With the growth of digital technologies, people have started using social media for communication, online shopping and for other social connectivity activities. These have encouraged enterprises to adopt social media analytics solutions in order to understand the needs and demand of users and salability of their product.  This enables the social media analytics companies to gain better customer data and enhance customer behavioral analysis.

High Rate of Adoption in SMEs

Small business increasingly adapt social media owing to availability of specially designed cheaper tools. In addition the growth of awareness of analytics for competitive advantage and better efficiency has created a growth avenue for social media analytics.

Complexities in Analytical Workflow

Social media analytics companies face discrepancies in analytical workflow owing to high implementation efforts and requirement of significant technical expertise. Furthermore, data analysis and customization is highly complex and time-consuming. This is a major hindrance that impedes the growth of the overall social media analytics market.

Small business increasingly adapt social media owing to availability of specially designed cheaper tools. In addition the growth of awareness of analytics for competitive advantage and better efficiency will create lucrative growth opportunity for the target market.

A large number of organizations are already using cloud or planning to do so and that is expected to result in exponential growth of global social media analytics market. It has been observed that while startups or small companies quickly adopt cloud, large enterprises are more cautious to migrate to cloud. Increase in adoption of cloud is an opportunity for growth of global social media analytics market

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The global social media analytics market is segmented based on mode of deployment, end-user industry, and region.

On the basis of Mode of Deployment, the global social media analytics market is segmented into on-premise, and cloud. Based on end-user industry, the target market is classified into banking and financial services, it and telecommunication, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, and other end-user industries.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On region the global social media analytics market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America dominates the global market in terms of revenue and is projected to continue its dominance in the coming years, due to high adoption of digital technologies among individual. The adoption of software as a service model platform is also impacting the market for Social Media Analytics in a positive manner. In Europe region, the market for Social Media Analytics is witnessing high growth rate due to the increasing demand for testing mobile base apps and monitoring website. The Asia Pacific region is following the Europe region in Social Media Analytics market. This market is expected to have the highest growth rate in coming years due to the adoption of cloud based services and increasing usage of social media in every field.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the global social media analytics market report based on mode of deployment, end-user industry, and region:

Global Social Media Analytics Market, By Mode of Deployment:

• On-Premise
• Cloud

Global Social Media Analytics Market, By End-User Industry:

• Banking and Financial Services
• IT and Telecommunication
• Retail
• Healthcare
• Government Services
• Media and Entertainment
• Utilities
• Transportation and Logistics
• Other End-User Industries

Global Social Media Analytics Market, By Region:

• • • North America
      • • U.S.
        • Canada
    • Europe
      • • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • • GCC
        • Israel
        • South Africa

Rest of Middle East & Africa

The key players operating the global social media analytics market includes Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in In April 2019, Digimind partnered with TrustedOut with the aim to enhance its decision making for Business Intelligence (BI) analysts, brand safety managers, and Public Relations (PR) professionals with the use of analytical tools from their own set of databases. TrustedOut helps to overcome limitations of human selection and biases, with the latest advancements in Machine Learning (ML), web crawling, big data, and microservices, and delivers an always up-to-date, trustworthy corpus of sources.In January 2018, NetBase upgraded its social media analytics platform by adding new features, such as enhanced Instagram analysis and insight, all major social media network analysis, comprehensive insights based on text, engagement metrics and images, and in-depth historical analysis. This enhancement would strengthen NetBase’ relationship with existing customers and help in the acquisition of new customers. 

• Oracle
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Salesforce
• IBM
• SAS Institute
• Adobe
• Clarabridge
• NetBase Solutions
• Brandwatch
• Talkwalker
• Digimind

 “*” marked represents similar segmentation in other categories in the respective section.