Digital Advertising Market by Format (social media, Search Engine, and Video), Platform (Mobile, Desktop, and Laptop), End-User (Automotive, Telecom, BFSI, Healthcare, and Retail), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Trends, Analysis and Forecast till 2034

Digital Advertising Market Size was valued at US$ 467.2 billion in 2024 and is projected to grow at a CAGR of 15.7%to reach US$ 1766.1 billion by 2034.

Online advertising, commonly referred to as web advertising or digital advertising, is the practice of using the Internet to market and advertise goods and services. Using online advertising makes acquiring new clients, promoting new items, and diversifying revenue streams simple. Pay-per-click (PPC) advertising, sometimes known as paid search, is arguably the most popular kind of Internet advertising. The foundation of this kind of advertising is made up of keywords, which can be found through paid search. Another method of online advertising is paid social media advertising. To get the most out of these platforms, it is also possible to combine the two modes of advertising.