Digital Advertising Market, By Format (Social Media, Search Engine, and Video), Platform (Mobile, Desktop, and Laptop), End-User (Automotive, Telecom, BFSI, Healthcare, and Retail), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Digital advertising also known as web advertising and Internet advertising, online advertising refers to the use of the Internet for marketing and advertising of products and services. Finding new customers, promoting new products, and diversification of revenue streams becomes easy with the use of online advertising. Paid search or pay-per-click advertising (PPC) is perhaps the most widely used type of online advertising. Paid search enables a person to find relevant terms and phrases (keywords), which form the basis of this type of advertising. Paid social advertising is another way of advertising via the Internet. It is also possible to combine the two types of advertising, to reap the maximum benefits of these platforms. The Digital Advertising Market accounted for US$ 336.50 billion in 2020 and is estimated to be US$ 1623.35 billion by 2030 and is anticipated to register a CAGR of 7.2%.

Rising the demand for Digital Advertising

The switch from traditional print media to online advertising is influenced by recent technological advancements in communication technologies. The increasing number of smartphone users worldwide, a growing number of broadband service providers, and extensive usage of the internet by innumerable users are triggering the growth of the global market for online advertising. As the creation of appealing banners and advertisements via online sources promises more attention from the customers, this platform is increasingly preferred by innumerable businesses over the globe.  Also, online advertising can be more convenient and cost-efficient, at the same time offering a broader platform, when compared to traditional advertising using the television and the print media. Alarming degree of addiction to smart devices such as tablets, laptops, and smartphones has also been aiding the market growth. On the contrary, the presence of ad blockers aimed at eliminating advertisements form users' webpages might limit the growth of the global market for online advertising. Moreover, several companies are grappling with the problem of transitioning from desktop to smartphone ads. This might also impede market expansion. However, the increasing dependence of people on the Internet will ensure that the market for online advertising progresses rapidly, counteracting opportunity for the negative impact of this restraint.

 

Source: Prophecy Market Insights |Disclaimer: Data is only a representation. Actual data may vary in the final report.

The global digital advertising market is segmented based on product, format, platform, end-user, and region.

Based on the format, the target market is segmented into social media, search engine, and video. Social media, such as Facebook, Instagram, and twitter, are exploding every day and the companies are also collecting crucial data about the user’s personal information, product search, and usage pattern, and with the help of this information, they are initiating personalized and targeted ads that are useful for the user, hence social media is projected to dominate during forecast period. Based on the platform, the global market is classified into mobile, desktop, and laptop. Through smartphone web-based ads, the company will not only generate leads but it also helps in understanding consumers’ usage pattern. This may help in enhancing the advertisement, thereby having a positive impact on market growth. Based on end-user, the target market is bifurcated into automotive, telecom, BFSI, healthcare, and retail. The telecom segment is projected to register a high CAGR during the forecast period.

Regional Insights:

The global digital advertising market accounted for US$336.50 billion in 2020 and is estimated to be US$ 1623.35 billion by 2030 and is anticipated to register a CAGR of 17.2%. On the region the global digital advertising market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America accounts highest revenue share to the global digital advertising market due to growing demand for advanced medical technologies and increasing geriatric population. Asia Pacific digital advertising market is projected to register a high CAGR over the forecast period owing to the growing trend of increasing consultation of online sources by purchasers, and a significant amount of time spent online is driving the growth of the market in this region.

Report Scope:

Attribute	Details
Base year for estimation	2020
Forecast period	2020 – 2030
Market representation	Revenue in USD Million & CAGR from 2020 – 2030
Market Segmentation	By Format- Social Media, Search Engine, and Video By Platform– Mobile, Desktop, and Laptop By End-user– Automotive, Telecom, BFSI, Healthcare, and Retail
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global digital advertising market report based on Format, platform, end-user and region.

                                

Global Digital Advertising Market, By Region:

• • • North America
      • • U.S.
        • Canada
    • Europe
      • • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

The key players operating the global digital advertising market involves Google LLC, Facebook Inc., Twitter Inc., Baidu Inc., Amazon.com Inc., Adobe Systems Inc., Microsoft Corporation, MobGen B.V., eBay, Inc., and 6s Marketing. On April 18, 2019, Amazon allows customers to use SNAP benefits to purchase groceries online for home delivery in New York State and now the greater Seattle area, with the rest of Washington State to follow soon. On December 19, 2019, eBay Agrees to Acquire Cox Automotive Media Solutions as part of the eBay Classifieds Group in Australia.

• Google LLC
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Facebook Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Twitter Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Baidu Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Amazon.com Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Adobe Systems Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Microsoft Corporation
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• MobGen B.V.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• eBay, Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• 6s Marketing
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Industry Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
3. Market Purview
   • Executive Summary
   • Key Findings—Global Outlook for Digital Advertising Strategies
     • Key Questions this Study will Answer
     • Market Snippet, By Format
     • Market Snippet, By Platform
     • Market Snippet, By End User
     • Market Snippet, By Region
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Global Digital Advertising Market, By Format, 2020 – 2030, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
     • Y-o-Y Growth Analysis (%), 2020 – 2030
     • Segment Trends
   • Social Media
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Search Engine
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Video
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
6. Global Digital Advertising Market, By Platform, 2020 – 2030, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
     • Y-o-Y Growth Analysis (%), 2020 – 2030
     • Segment Trends
   • Mobile
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Desktop
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Laptop
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
7. Global Digital Advertising Market, By End User, 2020 – 2030, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
     • Y-o-Y Growth Analysis (%), 2020 – 2030
     • Segment Trends
   • Automotive
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Telecom
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • BFSI
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Healthcare
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Retail
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
8. Global Digital Advertising Market, By Region, 2020 – 2030, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
     • Y-o-Y Growth Analysis (%), 2020 – 2030
     • Regional Trends
   • North America
     • Market Size and Forecast (US$ Mn), By Format, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Platform, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
       • U.S.
       • Canada
   • Europe
     • Market Size and Forecast (US$ Mn), By Format, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Platform, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
       • Germany
       • UK
       • France
       • Russia
       • Italy
       • Rest of Europe
   • Asia Pacific
     • Market Size and Forecast (US$ Mn), By Format, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Platform, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
       • China
       • India
       • Japan
       • South Korea
       • Rest of Asia Pacific
   • Latin America
     • Market Size and Forecast (US$ Mn), By Format, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Platform, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
       • Brazil
       • Mexico
       • Rest of Latin America
   • Middle East & Africa
     • Market Size and Forecast (US$ Mn), By Format, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Platform, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
     • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
       • GCC
       • Israel
       • South Africa
       • Rest of Middle East
9. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
10. Company Profiles
    • • Google LLC
        • Company Overview

• • • • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Business strategies

• Facebook Inc.
• Twitter Inc.
• Baidu Inc.
• Amazon.com Inc.
• Adobe Systems Inc.
• Microsoft Corporation
• MobGen B.V.
• eBay, Inc.
• 6s Marketing

11. The Last Word
    • Future Impact
    • About Us
    • Contact