Veterinary Ultrasound Market Size, Share, By Product, Type, Technology, End-User, and Region - Trends, Analysis, and Forecast till 2035

• Veterinary ultrasound market size was valued at USD 498.45 Million in 2024.
• The target market is projected to grow by USD 934.5 Million in 2035.
• Target market is expanding at a CAGR of 7.1%.

Veterinary ultrasound is a non-invasive imaging technique which creates pictures of a pet’s internal organs and tissues. The market is driven by the growing research initiatives, and widespread applications of ultrasound within the veterinary sector. In addition, improving regulatory scenarios, increasing demand for specialized ultrasound devices, and rising pet healthcare spending are another factors propelling growth of the global market. Furthermore, technological advancements, which increases the efficiency and cost-effectiveness of production is also anticipated to create opportunities for growth of the global market over the forecast period.

Key Takeaways:

• North America held the largest share of the market in 2024 due to increasing penetration of ultrasound into the livestock industries.
• Asia Pacific is projected to be the fastest-growing market in the coming years owing to increasing investment in expanding the applications of diagnostic equipment’s and rising pet health expenditure

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Key Drivers of Target Market:

Real Time Nature of Veterinary Ultrasound is expected to Propel Market Growth

The real-time nature of ultrasound allows veterinarians to observe the dynamic movements and changes within an animal's body in live action. This capability is especially useful in assessing cardiac function and diagnosing gastrointestinal issues.

Restraints:

Machine Malfunction Can Hinder the Target Market Growth

Ultrasound machines and systems are prone to malfunctioning. Poor image quality, systems getting hot, probe port connection issues, buttons or dials getting stiff or bouncy, failing diagnostics, blurry images, and others are some of the signs that cause machine malfunction.

• Counterbalance Statements: One of the major solutions to this problem is preventive maintenance and annual service to ultrasound can extend the life of machine and keep it operating smoothly.

Opportunities & Market Trends:

Increasing Partnerships between Key Market Players to Expand Future Growth Opportunities

Veterinary ultrasound machines has undergone a radical transformation in recent years due to new innovations and technological advancements. It enhance functionality, efficiency, and durability. 3D ultrasound, portable ultrasound, echocardiography, imaging technology, and others are some of the advanced technologies used in veterinary machines. 

• For Instance, In January 2023, GE HealthCare and Sound Technologies, the global veterinary imaging leader, announced an agreement to distribute the Vscan Air, a cutting-edge, wireless pocket-sized ultrasound that provides crystal clear image quality, whole-patient scanning capabilities, and intuitive software to veterinary practices in the U.S

The veterinary ultrasound market is classified into Product, type, technology, application, end user, and region.

Product:

The veterinary ultrasound market by product is segmented into cart-based ultrasound scanners, portable/compact ultrasound scanners, accessories/consumables, and others. The cart-based ultrasound scanners segment holds the largest veterinary ultrasound market share as it is widely used in hospitals, diagnostic centers, and veterinary clinics.

Type:

On the basis of type, the veterinary ultrasound market is divided into 2D, 3D/4D, and doppler. The 2D sector dominate the target market growth due to its widespread availability, and acceptance and lower price as compared to others.

Technology:

By technology, the veterinary ultrasound market is segmented into digital imaging, and contrast imaging. Digital Imaging is expected to dominate the target market growth due to increasing demand and its higher distribution efficiency. 

• For Instance, in October 2021, Butterfly Network, Inc., an innovative digital health company, working to democratize medical imaging and improve global health equity, is ushering in the next big shift in veterinary devices with the launch of the new Butterfly iQ+ Vet.

Application:

The veterinary ultrasound market by application is classified into cancer, reproductive health issues, gastrointestinal issues, urinary tract issues, and others. The gastrointestinal issues segment holds the largest share of the market as it is widespread usage.

End User:

On the basis of end user veterinary ultrasound market is segmented into Veterinary hospitals and clinics, and others.  The veterinary hospitals and clinics dominate the target market growth due to faster diagnosis, also they offer a wide range of diagnostic imaging options, and others.

Regional Insights

Geographically, the market is studies across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This region is expected to dominate the growth of the market during forecast period due to increasing product launches, research initiatives, integration of advance technologies, increasing penetration of ultrasound into the livestock industries, and others.

• For Instance, in June 2023, Esaote North America, Inc., announced the release of their new veterinary MyLabX90VET ultrasound system. An extension of the popular MyLab family, the MyLabX90VET comes equipped with intelligent proprietary Augmented Insight technology, designed to propel veterinary care forward, delivering accurate and precision imaging for a confident diagnosis.

Asia Pacific: This region is considered to be the fastest growing region in the target market as countries like China, India and many more are leading the charge significantly due to investment in expanding the applications of diagnostic equipment’s, increasing adoption, rising pet health expenditure, etc.

Veterinary Ultrasound Market Report Scope:

Segments Covered in the Report:

By Product:

• Cart-Based Ultrasound Scanners
• Portable/Compact Ultrasound Scanners
• Accessories/Consumables
• Others

By Type:

• 2D
• 3D/4D
• Doppler

By Technology:

• Digital Imaging
• Contrast Imaging

By Application:

• Cancer
• Reproductive Health Issues
• Gastrointestinal Issues
• Urinary Tract Issues
• Others

By End User:

• Veterinary Hospitals and Clinics
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherland
  • Switzerland
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the Veterinary Ultrasound Market include ESAOTE SPA, GE Healthcare, FUJIFILM Sonsosite, Inc., Siemens Healthcare Pte. Ltd. These key players are focusing on different strategies, such as acquisition, merger, partnership, agreement, product launch, and among other to expand their product portfolio and strengthen their market presence globally.

List of Key Players in the Market:

• ESAOTE SPA
• GE Healthcare
• FUJIFILM Sonsosite, Inc.
• Siemens Healthcare Pte. Ltd.
• Shenzhen Mindray Animal Medical Technology Co., LTD.
• Heska Corporation
• IMV Imaging
• Draminski
• UMS Solutions, Inc.
• Sound
• IDEXX
• CHISON Medical Technologies Co, Ltd.
• BenQ Medical Technologies Corp.
• Avante Animal Health

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• In November 2024, Acoustiic Inc. received a research funding agreement from the Focused Ultrasound Foundation (FUS) to adapt their WaveMatrix platform to explore the therapeutic applications of ultrasound in companion animals. 
• In April 2024, The Purdue University Veterinary Hospital‘s Medical Oncology Service will offer Ultrasound Screenings in April and May 2024 to benefit dogs belonging to breeds identified as having an elevated risk of developing bladder cancer.
• In November 2022, Advanced Veterinary Ultrasound (AVU), a Division of Advanced Ultrasound Systems, and Draminski S.A., a manufacturer of quality point of care ultrasound (POCUS), partnered to provide feature-rich systems to the veterinary market. Through this agreement, AVU is authorized to market, sell, and service the line of portable ultrasound systems Draminski offers, such as the Draminski Blue, iScan2, and iScan Mini systems.

Analyst View:

The veterinary ultrasound market is expected to witness substantial growth due to the growing research initiatives, widespread applications of ultrasound within the veterinary sector, improving regulatory scenarios, increasing demand for specialized ultrasound devices, and rising pet healthcare spending. New innovations and development, advance technologies, and many collaborations and partnerships help boost the growth of the market in upcoming years.

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