U.S. A2P Messaging Market Sqqize, Share, By Component (Platform and Services), Deployment Mode (On-Premise and Cloud), Communication Channel (SMS, Operator IP, Third-party Apps, and Others), Enterprise Size (Large Enterprises, and Small & Medium Enterprises), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, Customer Relationship Management (CRM) Services, and Others), End-User (BFSI, Healthcare, Media & Entertainment, Retail & E-commerce, Travel & Tourism, and Others), and Country - Trends, Analysis, and Forecast till 2035

• The target market is expected to be worth USD 44.4 Billion by 2035.
• The U.S. A2P messaging market size was sized up at USD 27.3 Billion in 2025.
• The market is expanding at a CAGR of 2.8%.

A2P messaging (application to person messaging), also known as enterprise or business SMS, is a type of SMS messaging technique where a text is sent from a software application run by an enterprise to a consumer's device. Increased Mobile Phone Penetration, Rise in Business Use of Messaging for Customer Engagement, Improved Customer Experience, Adoption of Two-Factor Authentication (2FA), Growing E-Commerce and Online Services, and others are factors contributing to A2P messaging market growth in the region.

Key Drivers of Target Market:

Widespread Usage of A2P Messaging in Banking Sector may Assists to Market Growth

A2P SMS allows banks to provide customers with real-time alerts for transactions and account activities. A2P SMS empowers banks to send tailored offers and promotions to individual customers. By analyzing customer data and preferences, banks can send personalized messages that resonate with each recipient. A2P SMS plays a pivotal role in providing efficient customer support. Banks can offer immediate assistance through SMS for common inquiries such as account balances, recent transactions, or even forgotten PIN codes. This convenience reduces customer frustration and enhances their perception of the bank’s service quality.

Restraints:

Market Growth is Disrupted by Rising Termination Rates and Cost Pressures

In recent years, mobile network operator (MNOs) have sharply increased international SMS termination rates, effectively doubling average costs. This has driven major brands to explore more affordable alternatives such as WhatsApp, flash calling, and passkeys. The resulting erosion of trust and reliance on SMS has further destabilized its position as the go-to business messaging channel.

• Counterbalance Statements: In order to address the rising termination rates and cost pressures of A2P messaging, businesses must adopt a multi-faceted approach, incorporating technological innovation, better routing practices, and strategic partnerships.

Opportunities:

Omnichannel Messaging can Unlocks Future Opportunity for the Market

Omnichannel messaging ensures a seamless customer experience across different platforms. By integrating SMS with email, social media, and other communication channels, businesses can maintain consistent messaging. This approach enhances customer satisfaction and loyalty by providing a unified experience.

• For Instance, In January 2025, DIDWW launched its new omnichannel Messaging Platform. This powerful tool enables users to engage with their audience globally through multiple channels, including SMS, social platforms and email. This platform also features automated link shorteners, customizable sender information, and the ability to generate fallback channels to ensure message delivery.

Component, deployment mode, communication channel, enterprise size, application, end-user, and country are segmentations in which the market is classified.

Component

Appertaining to component, the market is grouped into platform and services. The platform segment have a massive A2P messaging market share, caused by its widespread used across many sectors, including travel, media, healthcare, and BFSI.

Deployment Mode

The market, via deployment mode, is separated into on-premise and cloud. Cloud deployment mode contributes to market expansion due to its advantages, such as scalability, cost-effectiveness, ease of implementation, and flexibility, making it the preferred choice for businesses of all sizes, especially when dealing with fluctuating message volumes.

Communication Channels

Counting on communication channel, the market is classified into SMS, operator IP, third-party apps, and others. The SMS segment is superior as compared to others, due to its wide reach, reliable delivery even without an internet connection, and familiarity across most mobile users.

Enterprise Size

The targeted market, by enterprise size, is ranked into large enterprises, small & medium enterprises. However, the large enterprise segment is leading the market due to the increased marketing budgets, investments, and spending.

Application

Pushed content services, interactive services, promotional campaigns, customer relationship management services, and others are application of the market. Within this, customer relationship management services is attributed to rule over the market, as businesses heavily utilize A2P SMS to send personalized messages, and engage with customers in real-time, particularly across sectors, such as retail, banking, and e-commerce.

End-User

The market, by end-user, is sub-divided into BFSI, healthcare, media & entertainment, retail & e-commerce, travel & tourism, and others. The BFSI segment is attributed to lead the market due to its rising usage.

U.S. A2P Messaging Market Report Scope:

Segmentation:

By Component:

• Platform
• Services

By Deployment Mode:

• On-Premise
• Cloud

By Communication Channel:

• SMS
• Operator IP
• Third-Party Apps
• Others

By Enterprise Size:

• Large Enterprise
• Small & Middle Enterprise

By Application:

• Pushed Content Services
• Interactive Services
• Promotional Campaigns
• Customer Relationship Management (CRM) Services
• Others

By End-User:

• BFSI
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Travel & Tourism
• Others

By Region:

• North America
  • U.S.
  • Canada

The key players operating in the U.S. A2P Messaging Market include Infobip ltd.,  Route Mobile, Comviva, Tata Communications Limited, and among others. The key players are adopting strategies for the growth of the market such as focus on strict compliance with regulations, robust security measures, personalization, seamless integration with existing systems, and leveraging advanced messaging features, such as RCS to enhance customer engagement while catering to the region's specific industry needs.

List of Key Players in the Market:

• Infobip ltd.
• Comviva
• Tata Communications Limited
• Plivo Inc.
• Twilio Inc.
• Vonage America, LLC
• Syniverse Technologies LLC
•  AT&T Intellectual Property
• BICS SA

• In January 2025, Business Telecommunications Services, Inc. announced its appointment as the exclusive international A2P SMS aggregator for BBIX, Inc. This agreement marks a significant milestone in the five-year partnership between BTS, BBIX, and SoftBank, enabling seamless and innovative international communication solutions. The partnership also ensures the delivery of secure and reliable messaging services by leveraging BTS’s advanced S1 Platform.

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