A2P Messaging Market, By Deployment Type (On-Premises, and Cloud), By Vertical (Travel & Hospitality, Retail & eCommerce, BFSI, Hyperlocal Businesses, Healthcare, and Others), By Component (A2P Service, and Platform), By Traffic (Multi-country, and National), By Application (Pushed Content Services, Authentication Services, Interactive Messages, Promotional & Marketing Services, Customer Relationship Management Services, and Others) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032

Report Code: PMI520623 | Publish Date: November 2023 | No. of Pages: 170

A2P Messaging Market Overview

[PDF] A2P (Application-to-Person) messaging is a communication method that involves the exchange of text messages or other forms of data between applications and individual users. Unlike P2P (Person-to-Person) messaging, where people send messages to one another, A2P messaging focuses on interactions between automated systems, services, and applications and end-users.     

A2P Messaging Market Size:

Attributes

Details

A2P Messaging Market Value (2022)

US$ 72.2Bn

A2P Messaging Market Projected Value (2032)

US$ 97.3Bn

A2P Messaging Market CAGR (2022 – 2032)

3.1%

A2P Messaging Market Dynamics

Rise in Mobile Usage

The proliferation of smartphones and mobile devices globally has led to increased mobile usage. As more people own and use smartphones, A2P messaging has become an effective means of connecting with consumers. Mobile phones are personal, always-on devices that users carry with them at all times. A2P messaging leverages this direct and immediate access to users, enabling businesses to communicate with their customers in real-time.  

Security and Authentication

A2P messaging is widely used for 2FA, a security method that requires users to provide two separate authentication factors (typically something they know, like a password, and something they have, like a one-time password sent via SMS) before gaining access to an account or service. Service providers often use authentication gateways to verify the sender's identity before delivering A2P messages. This helps prevent unauthorized use of the A2P messaging channel.

Restrains:

Spam and Overload

Due to its vulnerability to spam and message overload, A2P messaging can irritate users and lessen the impact of genuine messages. Stricter anti-spam laws and filtering systems are the result of this.

Additionally, new messaging platforms, protocols, and technologies are always being added to the A2P messaging ecosystem. Companies must adjust to these changes, which can be expensive and technically difficult.     

Access Crucial Insights at a Fraction of the Cost | Request Your Discount

A2P Messaging Market Segmentation

A2P Messaging Market is segmented based on Deployment Type, Vertical, Component, Traffic, Application and Region.

Deployment Type Insight

On the basis of Deployment Type, A2P Messaging Market is segmented into On-Premises, and Cloud.

Vertical Insights

On the basis of Vertical, A2P Messaging Market is segmented into Travel & Hospitality, Retail & eCommerce, BFSI, Hyperlocal Businesses, Healthcare, and Others.

Component Insights

On the basis of Component, A2P Messaging Market is segmented into A2P Service, and Platform.

Traffic Insights

On the basis of Traffic, A2P Messaging Market is segmented into Multi-country, and National.

Application Insights

On the basis of Application, A2P Messaging Market is segmented into Pushed Content Services, Authentication Services, Interactive Messages, Promotional & Marketing Services, Customer Relationship Management Services, and Others.

A2P Messaging Market Regional Insights:

On region the A2P Messaging Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

North America market is estimated to witness a significantly high revenue share over the forecast period due to rising investment and funding. North America has a mature A2P messaging market, driven by the high mobile penetration and tech-savvy consumer base.

Asia Pacific market is estimated to witness a fastest revenue share over the forecast period. The Asia-Pacific region is one of the fastest-growing A2P messaging markets, driven by the vast mobile subscriber base and digital transformation.    

Reduce costs by up to 30% with a custom report tailored to your specific needs | Request Customized Report

Report Scope:

Attribute

Details

Base year for estimation

2022

Forecast period

2022 – 2032

Market representation

Revenue in USD Billion & CAGR from 2022 to 2032

Market Segmentation

By Deployment Type - On-Premises, and Cloud

By Vertical - Travel & Hospitality, Retail & eCommerce, BFSI, Hyperlocal Businesses, Healthcare, and Others

By Component - A2P Service, and Platform

By Traffic - Multi-country, and National

By Application - Pushed Content Services, Authentication Services, Interactive Messages, Promotional & Marketing Services, Customer Relationship Management Services, and Others

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2022 to 2032.

Few Other Promising Reports:

A2P Messaging Market Key Players

The key players operating the A2P Messaging Market includes, Orange S.A., Dialogue Communications, AT&T, Inc., Twilio Inc., Genesys, Sinch, Proximus, China Mobile Ltd., Infobip Ltd., and Tata Communications.

Recent Development:

The New Launched Product News,

  • In June 2021, du partners with Route Mobile to launch its Global A2P Messaging Hub as a new service in the region, fully managed by Route Mobile. Route Hub is a carrier-grade, internally built SMS hucking platform that is fully scalable and provides managed services to mobile carriers throughout the world. With its AI capabilities, Route Mobile's CPaaS-enabled Hubbing Solution provides better latency, intelligent routing, excellent analytics, plug-and-play APIs, and increased delivery rates.

A2P Messaging Market Company Profile

  • Orange S.A.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Dialogue Communications
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • AT&T, Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Twilio Inc.,
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Genesys
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Sinch
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Proximus
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • China Mobile Ltd.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Infobip Ltd.   
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Tata Communications   
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies

A2P Messaging Market Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Thickness Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for medical carts Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Deployment Type
      • Market Snippet, By Vertical
      • Market Snippet, By Component
      • Market Snippet, By Traffic
      • Market Snippet, By Application
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restrains
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. A2P Messaging Market, By Deployment Type, Forecast Period up to 10 Years, (US$ Bn)
  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • On-Premises
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Cloud
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  1. A2P Messaging Market, By Vertical, Forecast Period up to 10 Years, (US$ Bn)
  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • Travel & Hospitality  
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Retail & eCommerce
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • BFSI
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Hyperlocal Businesses
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Healthcare
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Others
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  1. A2P Messaging Market, By Component, Forecast Period up to 10 Years, (US$ Bn)
  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • A2P Service
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Platform
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  1. A2P Messaging Market, By Traffic, Forecast Period up to 10 Years, (US$ Bn)
  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • Multi-country
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • National
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  1. A2P Messaging Market, By Application, Forecast Period up to 10 Years, (US$ Bn)
  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • Pushed Content Services
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Authentication Services
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Interactive Messages
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Promotional & Marketing Services
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Customer Relationship Management Services
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Others
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  1. A2P Messaging Market, By Region, Forecast Period up to 10 Years, (US$ Bn)
    • Overview
      • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
      • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Bn), By Deployment Type, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Vertical, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Component, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Traffic, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Application, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Bn), By Deployment Type, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Vertical, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Component, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Traffic, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Application, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
        • UK
        • France
        • Germany
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Bn), By Deployment Type, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Vertical, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Component, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Traffic, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Application, Forecast Period up to 10 Years
      • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
        • India
        • Japan
        • South Korea
        • China
        • Rest of Asia Pacific
  • Latin America
    • Market Size and Forecast (US$ Bn), By Deployment Type, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Vertical, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Component, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Traffic, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Application, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
    • Market Size and Forecast (US$ Bn), By Deployment Type, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Vertical, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Component, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Traffic, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Application, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East
  1. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  2. Company Profiles
  • Orange S.A.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Dialogue Communications
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • AT&T, Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Twilio Inc.,
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Genesys
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Sinch
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Proximus
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • China Mobile Ltd.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Infobip Ltd.   
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Tata Communications   
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  1. The Last Word
    • Future Impact
    • About Us
    • Contact

FAQs

The A2P Messaging Market is segmented into Deployment Type, Vertical, Component, Traffic, Application and Region.

A2P Messaging Market is driven by factors like Rise in Mobile Usage and Security & Authentication.

The key players operating the A2P Messaging Market includes Orange S.A., Dialogue Communications, AT&T, Inc., Twilio Inc., Genesys, Sinch, Proximus, China Mobile Ltd., Infobip Ltd., and Tata Communications.

A2P Messaging Market accounted for US$ 72.2 billion in 2022 and is estimated to be US$ 97.3 billion by 2032 and is anticipated to register a CAGR of 3.1%.