Smart Beacon Market Overview
Smart Beacon, also known as 'Bluetooth beacons' 'BLE beacons' or simply 'beacons', are small, wireless Bluetooth devices that transmit signals that Bluetooth devices such as smartphones can 'see', beacons devices do not transmit random signals. A beacon is an inward-looking device designed to direct attention to a specific location, a common example being a lighthouse, which directs attention to a fixed point that can be used to navigate around obstacles or in a harbor. Beacons are small wireless devices that continuously transmit a simple radio signal saying "I'm here, this is my ID." In most cases the signal is picked up by a nearby smartphone using Bluetooth Low Energy technology. It is a type of lighthouse: instead of emitting visible light, it frequently transmits a static signal that other devices can see, however, it transmits a radio signal composed of a combination of letters transmitted at short, regular intervals. Beacons will allow retailers to identify a specific device approaching their store, and the devices can also trigger discount codes to appear on customers' devices, turning browsers into shoppers, beacons technology has the potential to revolutionize the way we navigate and save us. Too much time. In networking, beaconing is a term used to describe the continuous rhythm of communication between two systems. In the context of malware, beaconing is when the malware makes periodic calls to the attackers C2 server to get further notifications about the operations performed on the victim machine. Bacon is salt-cured pork meat made from various cuts, typically the leaner parts of the belly or back. The beacon formed part of Facebook's advertising system that sent data from external websites to Facebook, to allow targeted advertising and to allow users to share their activities with their friends. Beacons, this feature of the device supports customer engagement applications (proximity push notifications, digital coupons, etc.). Bluetooth technology was initially known as short-link radio technology, intended to create wireless headsets, and was developed by Dr. Created in 1989 by Nils Rydbeck in collaboration with Dr. Johan Ullmann. Beacons are small, wireless transmitters. They use Bluetooth low-energy technology to send signals to other nearby smart devices, one of the latest developments in location technology and proximity marketing, simply put they connect and transmit information to smart devices, making location-based searches and interactions easier and most accurate. The beacon device itself is incredibly simple, each device consists of a CPU, radio and battery, and works by repeatedly broadcasting an identifier. This identifier is picked up by your device, usually mobile, and marks a key location in your environment. An identifier is a unique ID number that identifies your smartphone as unique to a beacon, once connected, the beacon will perform whatever task it is programmed to do. The technology itself has many applications and some functions were available when beacons were first introduced and others have become available as the technology has advanced. The growing need to use spatial data in analytics is one of the major factors driving the market growth. Moreover, increasing adoption of smartphones is another factor expected to boost the market growth.
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Attributes |
Details |
|
Smart Beacon Market Value (2022) |
US$ 3,844.4 Mn |
|
Smart Beacon Market Projected Value(2032) |
US$ 31,746.0 Mn |
|
Smart Beacon Market CAGR (2022-2032) |
31.5% |
Smart Beacon Market Dynamics
The Smart Beacon market size is expected to witness significant growth during the forecast period, factors such as growth in advance communication technology, high investment in proximity marketing, and increasing adoption of smart devices are driving the growth of the Smart Beacon market. Increasing adoption of in-store marketing by retailers, increasing need for location data for advertising, and increasing penetration of smartphones equipped with Bluetooth technology are key factors expected to drive the smart beacon market. Demand from various industries will drive the demand for the smart beacon market, the use of smart beacons is high in healthcare, finance, event, enterprise, and travel industries. Bluetooth beacons are easy to assemble and install, inexpensive to purchase and maintain, giving them a remarkable value for money ratio compared to other technologies. The battery is long up to 48 months, BLE beacons are easy to operate and implement, and Bluetooth beacons offer many Bluetooth beacon applications, e.g. Navigation, Marketing, Analytics, Engagement, Data Transfer, among many others. They are suitable for business marketing as they are able to collect customer data and suggest products/services they want, also known as personalized advertising, their functions cut across many sectors/industries, e.g. Hostels, offices, airport events, culture, education, etc. However, low production rates, low demand, and supply chain disruptions are some of the factors affecting the growth of the smart beacon market. BLE beacons triggers may be restricted by the quality/strength of the receiver's device's internet connection, beacons use low power beacons batteries which may cause some minor maintenance issues. If BLE beacons are implemented incorrectly, they can send potential customers too many ads or push notifications that cause them to dislike and uninstall the app. Security breaches are the decisive constraints in the smart beacon industry, smart beacons are used in various industries, the system is in high demand in banks, finance, data centers education, residential museums and military facilities, however, data security is a major threat to the market. However, battery maintenance issues and short-range capability of smart beacon devices and non-availability of technological resources and concerns over privacy and security are major restraints to the growth of the global industry during the forecast period.
Technological advancement
Technical resources supporting smart beacon technology are scarce, many organizations have limited equipment that limits demand, and smart beacons are new technologies. Smart beacons technology is one of the most revolutionary and innovative technologies of recent times. Furthermore, Google Inc. and Apple Inc., multinational technology companies are aggressively promoting beacon technology, and with successful commercial use cases developing in retail stores, airports and other locations around the world, the smart beacon market is expected to grow even faster. Manufactures involved in Smart Beacon Market are developing advanced versions of their products due to new age technological advancements. Key players of Smart Beacon Market are investing more in power systems and creating more modern, timesaving, cost-effective technology that has a positive impact on the Smart Beacon Market. Changes in regulations favoring smart beacons are expected to boost the market, especially in developed countries. In January 2020, Australia launched new Waze-designed technology in their M4 tunnel. 500 beacons were installed which can provide phone navigation via BLE signal in places not accessible by GPS. Later in February 2020, Sydney joined Brisbane and introduced the new Waze technology to all underground tunnels in Sydney and Brisbane.
Smart Beacon Market Segmentation
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
The Smart Beacon Market is segmented based on standard, connectivity type, component, application, end use and region. On the basis of standard type, the Smart Beacon Market is segmented into iBeacon, Eddystone, and Others. On the basis of connectivity type, the target market is classified into Bluetooth Low Energy, Wi-Fi, and Hybrid. On the basis of component, the Smart Beacon Market is segmented into Hardware (Standard Beacon, Sticker Beacon, and Card Beacon), Software and Services. On the basis of application, the target market is classified into Tracking & Tracing, Engagement, Position & Navigation, Analytics, and Others. On the basis of end use, the target market is classified into Retail, Hospitality, Automotive, Aviation, Transportation & Logistics, Healthcare, BFSI, Education, Public Gathering and spaces, Others.
Regional Insights:
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
On region the Smart Beacon Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is holding high share due to high smartphone penetration. Europe and North America are also expected to witness positive growth for the smart beacon market. This growth is driven by the adoption of beacon technology by the retail, transport and logistics and tourism industries where location based preferences play a major role.
Report Scope:
|
Attribute |
Details |
|
Base year for estimation |
2022 |
|
Forecast period |
2022 – 2032 |
|
Market representation |
Revenue in USD Million & CAGR from 2022 to 2032 |
|
Market Segmentation |
By Standard Type - iBeacon, Eddystone, and Others By Connectivity Type – Bluetooth Low Energy, Wi-Fi, and Hybrid By Component - Hardware (Standard Beacon, Sticker Beacon, Card Beacon), Software and Services By Application - Tracking & Tracing, Engagement, Position & Navigation, Analytics, and Others By End Use - Retail, Hospitality, Automotive, Aviation, Transportation & Logistics, Healthcare, BFSI, Education, Public Gathering and spaces, Others |
|
Regional scope |
North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
|
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2022 to 2032. For the purpose of this study, has segmented the Smart Beacon Market report based on Standard type, Connectivity Type, Component, Application, End Use and region:
Smart Beacon Market, By Standard Type:
- iBeacon
- Eddystone
- Others
Smart Beacon Market, By Connectivity Type:
- Bluetooth Low Energy
- Wi-Fi
- Hybrid
Smart Beacon Market, By Component:
- Hardware (Standard Beacon, Sticker Beacon, Card Beacon)
- Software
- Services
Smart Beacon Market, By Application:
- Tracking & Tracing
- Engagement
- Position & Navigation
- Analytics
- Others
Smart Beacon Market, By End Use:
- Retail
- Hospitality
- Automotive
- Aviation
- Transportation & Logistics
- Healthcare
- BFSI
- Education
- Public Gathering and spaces
- Others
Smart Beacon Market, By Region:
-
-
- North America
-
- U.S.
- Canada
-
- Europe
-
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
-
- Asia Pacific
-
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
-
- Latin America
-
- Brazil
- Mexico
- Rest of Latin America
-
- Middle East & Africa
-
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
-
- North America
-
Smart Beacon Market Key Players
The key players operating the Smart Beacon Market includes, Estimote , Inc., MOKOSmart, Zebra Technologies Corp, Kartographers Technologies Pvt. Ltd., Radious Networks, Inc., Cisco Systems Inc., Aruba-Hewlett Packard Enterprise Company, Bluvision-HID Global Company, Leantegra Inc., Accent Advanced Systems, Sensor Co., Ltd, Swirl Networks.
Smart Beacon Market Company Profile
- Estimote , Inc.*
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- MOKOSmart
- Zebra Technologies Corp
- Kartographers Technologies Pvt. Ltd.
- Radious Networks, Inc.
- Cisco Systems Inc.
- Aruba-Hewlett Packard Enterprise Company
- Bluvision-HID Global Company
- Leantegra Inc.
- Accent Advanced Systems
- Sensor Co., Ltd
“*” marked represents similar segmentation in other categories in the respective section
Recent Developments:
- In July 2021, Tuya Smart, a world-leading IoT cloud platform, has launched Tuya Beacon, a cost-effective, easy-to-deploy, remote-controlled and developer-friendly Bluetooth protocol with location-based technology to enable intelligent upgrade and transformation of smart devices.
- April 2020, April 2020, Estimote launches wearables for workplace-level contact tracing for COVID-19, Bluetooth location in beacon startup Estimate leveraged its technological expertise to develop a new product specifically designed to prevent the spread of Covid-19. The company created a new line of wearable devices that co-founder Steve Cheney believes can improve workplace safety for those who must be integrated into physical workplaces even as social distancing and physical isolation measures are in place.
Smart Beacon Market Table of Contents
- Research Objective and Assumption
- Preface
- Research Objectives
- Study Scope
- Years Considered for the study
- Assumptions
- Abbreviations
- Research Methodology
- Research data
- Primary Data
- Primary Interviews
- Primary Breakdown
- Key data from Primary Components
- Key Thickness Insights
- Secondary Data
- Major Secondary Components
- Secondary Components
- Market Estimation
- Top-Down Approach
- Approach for estimating Market Share by Top-Down Analysis (Supply Side)
- Bottom-Up Approach
- Approach for estimating market share by Bottom-up Analysis (Demand Side)
- Market Breakdown and Data Triangulation
- Research Assumptions
- Market Purview
- Executive Summary
- Key Findings—Global Outlook for medical carts Strategies
- Key Questions this Study will Answer
- Market Snippet, By Standard Type
- Market Snippet, By Connectivity Type
- Market Snippet, By Component
- Market Snippet, By Application
- Market Snippet, By End Use
- Market Snippet, By Region
- Opportunity Map Analysis
- Executive Summary—3 Big Predictions
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
- Market Dynamics
- Smart Beacon Market, By Standard Type
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- iBeacon
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Eddystone
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Others
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Smart Beacon Market, By Connectivity Type
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- Bluetooth Low Energy
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Wi-Fi
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Hybrid
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Smart Beacon Market, By Component
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- Hardware (Standard Beacon, Sticker Beacon, Card Beacon)
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Software
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Services
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Smart Beacon Market, By Application
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- Tracking & Tracing
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Engagement
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Position & Navigation
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Analytics
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Others
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Smart Beacon Market, By End Use, 2022 – 2032, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- Retail
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Hospitality
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Automotive
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Aviation
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Transportation & Logistics
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Healthcare
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- BFSI
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Education
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Public Gathering and Spaces
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Others
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Smart Beacon Market, By Region, 2022 – 2032, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Regional Trends
- North America
- Market Size and Forecast (US$ Mn), By Standard Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Component, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Mn), By End Use, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Country, 2022 – 2032
- U.S.
- Canada
- Europe
- Market Size and Forecast (US$ Mn), By Standard Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Component, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Mn), By End Use, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Country, 2022 – 2032
- UK
- France
- Germany
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Market Size and Forecast (US$ Mn), By Standard Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Component, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Mn), By End Use, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Country, 2022 – 2032
- India
- Japan
- South Korea
- China
- Rest of Asia Pacific
- Latin America
- Market Size and Forecast (US$ Mn), By Standard Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Component, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Mn), By End Use, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Country, 2022 – 2032
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Market Size and Forecast (US$ Mn), By Standard Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Connectivity Type, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Component, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Mn), By End Use, 2022 – 2032
- Market Size and Forecast (US$ Mn), By Country, 2022 – 2032
- GCC
- Israel
- South Africa
- Rest of Middle East
- Overview
- Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
- Company Profiles
- Estimote, Inc.
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- MOKOSmart
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Zebra Technologies Corp
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Kartographers Technologies Pvt. Ltd.
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Radious Networks, Inc.
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Cisco Systems Inc.
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Aruba-Hewlett Packard Enterprise Company
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Bluvision-HID Global Company
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Leantegra Inc.
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Accent Advanced Systems
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Sensor Co., Ltd
- Company Overview
- Standard Connectivity Type Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- The Last Word
- Future Impact
- About Us
- Contact
FAQs
The Smart Beacon Market is segmented based on standard, connectivity type, component, application, end use and region.
Increasing adoption of in-store marketing by retailers, increasing need for location data for advertising, and increasing penetration of smartphones equipped with Bluetooth technology are key factors expected to drive the smart beacon market.
North America is holding high share due to high smartphone penetration.
Key players operating in the Smart Beacon Market includes Estimote , Inc., MOKOSmart, Zebra Technologies Corp, Kartographers Technologies Pvt. Ltd., Radious Networks, Inc., Cisco Systems Inc., Aruba-Hewlett Packard Enterprise Company, Bluvision-HID Global Company, Leantegra Inc., Accent Advanced Systems, Sensor Co., Ltd, Swirl Networks.