Sleep App Market Size, Share, By Device Type (Wearable Devices and Non-Wearable Devices), Features (Basic Sleep Tracking, Sleep Staging, Heart Rate Monitoring, Respiratory Monitoring, and Others), End-User (Hospitals, Sleep Centers, Homecare Settings, and Others), and Region - Trends, Analysis, and Forecast till 2035

• The sleep app market size is forecasted to be valued at USD 4872.0 Million by 2035.
• In 2024, the market was valued at USD 1235.2 Million.
• It is expected that, the market will grow at a CAGR of 14.5%.

A sleep app is a program that monitors sleep and offers sleep-related advice. Some sleep apps can also help to identify sleep conditions, such as insomnia and obstructive sleep apnea. The sleep app market is growing rapidly due to increasing awareness about the importance of sleep health, the rise of wearable technology that can monitor sleep patterns, the growing prevalence of sleep disorders, and the development of advanced sleep tracking features within apps, allowing users to actively manage their sleep quality.

Impact of AI in Target Market:

AI is increasingly being integrated into sleep apps to enhance user experience and improve sleep quality through advanced features. By combining data, sensors, and machine learning, sleep apps can create a much more personalized, interactive, and effective sleep improvement experience.

Key Drivers of Target Market:

Personalized Sleep Insights can Fuel Market Expansion

By analyzing sleep data over time, many sleep apps provide tailored recommendations to improve sleep quality. These personalized insights may include tips on bedtime routines, lifestyle changes, or even sleep hygiene practices based on unique sleep patterns.

• For instance, in January 2025, Human Longevity, Inc. and SleepScore Labs announced a strategic partnership aimed at revolutionizing sleep health through the integration of whole genome sequencing with comprehensive sleep data. This trailblazing collaboration combines cutting-edge whole genome sequencing with an unmatched repository of sleep data to deliver highly personalized sleep programs that can unlock peak performance and help extend healthspan.

Restraints:

Security Concern can Obstructed Market Growth

Sleep apps collect sensitive personal data, including sleep patterns, habits, and health information. If the app's security measures are not strong enough, there could be concerns about data breaches or unauthorized access to user information so it is important to carefully review privacy policies and choose apps that prioritize data security.

• Counterbalance Statements: To address security concerns with sleep apps, developers should prioritize robust data encryption, transparent privacy policies, user control over data sharing, and secured authentication methods.

Opportunities:

AI and ML Advancements can Drive Market Growth in Future

As AI and machine learning algorithms become more sophisticated, sleep apps will be able to offer even more precise and individualized insights into sleep quality. AI could analyze data not just from one night, but from long-term trends to offer predictive analytics, detecting sleep disorders or forecasting potential sleep problems before they arise. This opens the door for more tailored sleep coaching and therapy recommendations.

• For Instance, in September 2022, Sleepme Inc., the parent company of ChiliSleep, announced the release of a first-of-its-kind technology, Hiber-AI, along with a non-wearable sleep tracker that collects, analyzes, and acts on sleep data in real time. Both are part of the new sleepme+ membership.

Device type, features, end-user, and region are segmentations upon which the market is categorized.

Device Type

Belonging to device type, the market is distinguished into wearable devices and non-wearable devices. Wearable devices have a larger sleep app market share than non-wearable devices for sleep tracking. As they are convenient, comfortable, and can be integrated with other devices.

• For instance, in May 2024, Somnee, the company behind the smart sleep headband that improves sleep and outperforms melatonin, CBTi, and sleeping pills, announced its revamped app experience and new features that provide a novel dimension of sleep data to wearable users. Enhancements include new onboarding, brain mapping, a sleep journal, sleep readiness scores and measurements, and sleep hygiene tools.

Features

Basic sleep tracking, sleep staging, heart rate monitoring, respiratory monitoring, and others are features upon which the market is subdivided. Basic sleep tracking is superior as compared to others as these features help users to understand their sleep patterns and overall health.

• For instance, in March 2024, Emma Up, the AI sleep coaching app created by Emma, The Sleep Company announced the launch of its new sound-based sleep tracking feature. This innovative addition utilizes AI technology to offer users comprehensive insights into their sleep patterns and lifestyle habits without the need for any additional devices.

End-User

Hospitals, sleep centers, homecare settings, and others are end-users of the market. The home care settings contributes to market growth by grasping largest sleep app market share due to its ability to measure biological parameters.

Regional

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This Region holds the largest sleep app market share, primarily due to the high prevalence of sleep disorders, such as insomnia and sleep apnea in the region, coupled with greater awareness of sleep health and high adoption rates of advanced health technologies, particularly in the U.S.

• For instance, in January 2024, The National Sleep Foundation (NSF) announced the launched of its SleepTech Network, a new community forum for stakeholders across the sleep technology industry. The announcement comes from CES in Las Vegas, a trade show that showcases the entire tech landscape.

Asia Pacific: This region is considered the fastest growing market for sleep apps, primarily driven by increasing awareness about sleep health, rising rates of sleep disorders, rapid technological adoption, and a growing middle class with increased access to smartphones in countries, such as China and India.

Sleep App Market Report Scope:

Segmentation:

By Device Type:

• Wearable Devices
• Non-Wearable Devices

By Features:

• Basic Sleep Tracking
• Sleep Staging
• Heart Rate Monitoring
• Respiratory Monitoring
• Others

By End User:

• Hospitals
• Sleep Centers
• Homecare Settings
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The companies operating in the sleep app market are Neybox Digital Ltd., SLEEP CYCLE, Bodymatter, Inc., Calm, Headspace Inc., and others, which are integrating plan of advanced sleep monitoring technology, providing personalized sleep education and insights, integrating with other health platforms, prioritizing data privacy, and developing a strong user experience.

List of Key Players in the Market:

• Neybox Digital Ltd.
• Sleep Cycle
• Bodymatter, Inc.
• Calm
• Headspace Inc.
• Consumer Sleep Solutions LLC.
• HoneyNaps
• SleepImage
• Sleep Reset
• Big Health Inc.
• Noisli.com
• Pzizz, Inc.

• In June 2024, Wakefit.co, a direct-to-consumer (D2C) mattress and furniture maker, launched the country’s first-ever line of artificial intelligence (AI)-powered sleep solutions. The company showcased Wakefit Zense products, including Regul8, a mattress temperature controller. It uses sleep technology to change and manage the surface temperature of the mattress based on personal preferences.
• In July 2022, Sleep Country Canada Holdings Inc., Canada’s leading specialty sleep retailer, launched its All for Sleep mobile app for iOS and Android devices. The new app gives users evidence-based sleep solutions and the tools to create their own personalized sleep program with leading-edge support to help improve their sleep habits and wellbeing.

Analyst View:

Increased awareness of the value of sleep health, the emergence of wearable technology that can track sleep patterns, the rising incidence of sleep disorders, and the creation of sophisticated sleep tracking features in apps that let users actively control their sleep quality are all contributing factors to the market for sleep apps' rapid growth.

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