North America Instant Noodles Market Overview
- The target market is projected to grow at USD 39.5 Billion in 2035.
- North America instant noodles market size was value at USD 21.8 Billion in 2024.
- The market is growing at a CAGR of 6.1%.
Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. Changing lifestyles, rising disposable income, increase in nutritional value of the noodles due to fortification, variety, and product appeal, and increasing demand by the low-income category of consumers are another factors propelling the market growth.
Target market is driven by the rising demand for easy-to-prepare food items aided by high-affordability of instant noodles, increasing rate of female employment in the region and easy availability of instant noodles which expected to drive North America instant noodles market growth over the forecast period.
Key Takeaways:
- U.S. dominates the North America Instant noodles market share due to the large population, wide availability across many retail channels, increasing consumption rate, and others.
- For instance, in June 2023, according to a survey carried out in the U.S., approximately 6% of respondents stated that they consume instant noodles daily or almost every day.
North America Instant Noodles Market Drivers & Restraints
Key Drivers of Target Market:
Consumer Preference towards Instant Noodles can Drive Target Market Expansion
The product has received a huge and enthusiastic response from consumers due to its inexpensive cost and availability in a range of flavors across a number of supermarkets and hypermarkets. Additionally, Due to people's hectic work schedules, demand for ready-to-eat food products that are simple to prepare and consume is expanding. Thus, many key players are launching new flavors of noodles to attract consumers.
- For instance, in April 2024, Cup Noodles, the cheap, quick, and microwaveable instant ramen makers are again diving into an unexpected flavor profile with a limited-time noodle cup. Cup Noodles launched the new Everything Bagel with Cream Cheese-flavored noodles in sauce.
Restraints:
Bad Impact of Instant Noodles on Health can Hamper Market Expansion
Consuming instant noodles on a daily basis can have a number of very serious consequences for health. Instant noodles have MSG which can cause symptoms such as headaches, nausea, high blood pressure, weakness, muscle tightness, chest pain, heart palpitations, and flushing of the skin. Regular consumption of instant noodles is associated with poor overall diet quality.
- Counterbalance Statements: Solutions for these problem are reduce sodium intake, add nutrient-dense ingredients, choose healthier cooking methods, limit frequency of consumption, choose whole grain or gluten-free options, and among others.
Opportunities:
Development of Instant Noodles with New Flavors Will Propels Market Growth in Upcoming Years
Along with the development of the instant noodle industry, manufacturers began to include flavors that taste as typical food of a country to add to the uniqueness of the product which will create significant opportunities in upcoming years. These flavors include rendang, curry, laksa and miso.
- For instance, in September 2024, Batchelors, a Premier Foods-owned brand, is set to invigorate the instant noodle market with the launch of its new Super Noodles Chilli and Lime Pot. This introduction comes amid a rising consumer appetite for spicier flavours and unique combinations in the instant noodle category.
North America Instant Noodles Market Segmentations & Regional Insights
The North America instant noodles market is classified into type, packaging, raw materials, distribution channels, and country.
Type
Based on the type, the North America instant noodles market is categorized into chicken, vegetable, sea foods, and others. Among this chicken instant noodles dominates the target market due to its taste and affordability.
- For instance, in August 2023, Nissin Foods USA, creator of iconic brands Cup Noodles and Top Ramen, launched GEKI, a new brand serving up the first chili-infused noodles available in the USA. GEKI's first consumer offering, GEKI Fiery Hot Chicken raises the temperature with chili-infused noodles to deliver extreme levels of spice and flavor that consumers can see and taste.
Packaging
By packaging, the target market is distributed into six packs, single packs, four packs, and others. The single pack segment are expected to dominate North America instant noodles market share due to its popularity among teenagers and students.
Raw Materials
North America instant noodles market is categorized into oats, rice, wheat, and others based on the raw materials. Wheat-based instant noodles dominates the target market due to its wide availability, digestibility, consumer familiarity, and others.
Distribution Channel
The targeted market, by distribution channel, is classified into supermarkets/hypermarkets, specialty stores, convenience stores, and others. However, supermarkets/hypermarkets segment held the largest share of the market due to their convenience and one-stop shopping experience.
North America Instant Noodles Market Report Scope:
Attribute |
Details |
Market Size 2024 |
USD 21.8 Billion |
Projected Market Size 2035 |
USD 39.5 Billion |
CAGR Growth Rate |
6.1% (2024-2034) |
Base year for estimation |
2023 |
Forecast period |
2024 – 2035 |
Market representation |
Revenue in USD Billion & CAGR from 2024 to 2034 |
Regional scope |
North America - U.S. and Canada |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segmentation:
By Type:
- Chicken
- Vegetable
- Sea Foods
- Others
By Packaging:
- Six Packs
- Single Packs
- Four Packs
- Others
By Raw Materials:
- Oats
- Rice
- Wheat
- Others
By Distribution Channels:
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Others
By Region:
- North America
- U.S.
- Canada
North America Instant Noodles Market Competitive Landscape & Key Players
The key players operating in the North America Instant Noodles Market include Campbell., Maruchan Inc., NISSIN FOODS, and Vite Ramen, among others. The key players are adopting strategies for the growth of the market, such as huge distribution network, strong brand reputation, key strategies, significant marketing, and fundamental investments.
List of Key Players in the Market:
North America Instant Noodles Market Recent News
- In October 2024, KINTON RAMEN announced the soft opening of its King St. East location in Toronto. This launch responds to the rising demand for authentic Japanese cuisine in the Greater Toronto Area (GTA). With more than 40 locations across Canada and the U.S., KINTON RAMEN has attained a loyal following in major cities, including Toronto, Vancouver and Montreal.
- In November 2023, Nissin Foods USA, the creator of such iconic brands as Top Ramen and Cup Noodles, announced a major investment of USD 228 million to develop a third U.S. manufacturing facility in Greenville County, South Carolina. This investment will significantly increase the company's manufacturing capabilities and advance its innovation pipeline to further meet consumer demand for its products.
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North America Instant Noodles Market Company Profile
Company Name |
NESTLE |
Headquarter |
Vevey, Switzerland |
CEO |
Laurent Freixe |
Employee Count (2024) |
275,000 Employees |
FAQs
North America Instant Noodles Market Size was valued at USD 21.8 Billion in 2024 and is expected to reach USD 39.5 Billion by 2035 growing at a CAGR of 6.1%.
The market is segmented into type, packaging, raw materials, distribution channel, and region,
The market is segmented by countries into the U.S. and Canada. The U.S. is expected to dominate the Market.
The key players operating in the North America Instant Noodles Market include Campbell., Maruchan Inc., NISSIN FOODS, Vite Ramen, MIKE’S MIGHTY GOOD, Nongshim USA, NESTLÉ, MARUCHAN INC., AJINOMOTO CO., INC., Vitasoy USA, PT INDOFOOD SUKSES MAKMUR Tbk, OTTOGI CORP., and Samyang America, Inc.