Frozen Vegetables Market Size, Share, By Product Type (Asparagus, Mushrooms, Spinach, Corn, Green Beans, Broccoli, and Others), Nature (Conventional and Organic), Distribution Channels (Online, Supermarkets/Hypermarkets, and Others), and Region - Trends, Analysis, and Forecast till 2035

• Till 2035, the market is expected to enlarge at USD 97.1 Billion.
• Frozen vegetables market size was worth USD 54.0 Billion in 2024.
• Target market is developing at a CAGR of 6.1%.

Frozen vegetables are vegetables in which temperature is reduced and maintained to below its freezing point for the purpose of storage and transportation (often for far longer than its natural shelf life would permit) until it is ready to be eaten. It may be commercially packaged or frozen at home. There are various benefits of frozen vegetables, such as high nutritional value, cost-efficient, convenient, easily available, reduces waste, and it has a natural preservation process to lock the essential nutrients. These factors help in driving the frozen vegetable market growth.

Impact of AI on target market:

• Artificial Intelligence (AI) is transforming the market for frozen vegetables by increasing supply chain management and operational efficiency. Businesses may successfully modify its product offers and promotional strategies due to AI-driven analytics, which give insightful information about customer preferences.

Key Drivers of Target Market:

High Nutritional Value of Frozen Vegetables is Booming the Market Growth

Frozen vegetables are frozen shortly after it is harvested, thereby, ripening fully and having a chock full of vitamins, minerals, and antioxidants. Freezing of the vegetables locks in the nutrients, resulting in a high nutritional value in frozen vegetables.

• For instance, in December 2020, Lean Green, a startup that sells frozen vegetables in India’s National Capital Region (NCR), is being spearheaded by women in an attempt to level the equal opportunities in India's existing unbalanced farm-to-fork chain. This brand does not follow traditional bulk freezing methods, rather it quickly freezes individual vegetables or other food products that help retain the nutrition, taste, and texture of the vegetables and other food products.

Restraints:

Softer Texture after Cooking Frozen Vegetables Can Limit Market Growth

After cooking, frozen vegetables, it may have a softer texture as the freezing and thawing process breaks down the cell walls. For foods, such as salads or stir-fries where crispness is preferred, this could make it less enticing.

• Counterbalance Statements: For preserving a firmer texture, the frozen vegetables should not be overcooked. It should be prepared straight from the freezer using little watering and techniques such as sautéing and roasting.

Opportunities & Market Trends:

Integration of Advanced Freezing Techniques for Freezing Vegetables can Unlock New Opportunities in the Impeding Years

Integration of advanced freezing techniques, such as, blanching, blast freezing, individually quick freezing (IQF), and cryogenic freezing can be very beneficial for the frozen vegetables. Fusing these techniques can help the vegetable have a better quality, longer shelf life and a high nutritional value fueling the market growth in this sector.

• For instance, in July 2024, frozen pea-producer Foodhills, faced severe processing halts brought on by a shortage of freezing equipment. With a new technique, the IQF (individually quick freezing) tunnel freezer, the company was able to overcome freezing issue. Additionally, this technique enabled continuous production of peas and also decreased downtime.

The market is segmented into product type, nature, distribution channel, and region.

Product Type

Dependent on the product type, the market is categorized into asparagus, mushrooms, spinach, corn, green beans, broccoli, and others. The vegetable corn intimidated the market share due to its simple global availability and the widespread use of maize and corn-based food products in quick-service restaurants and food outlets.

• For instance, in September 2021, MP and state BJP president launched, DNA Frozen Sweet Corn, which was the latest product of Hangyo Ice Cream Pvt. Ltd. While wide range of ice cream and milk products of this company attracted people, the new DNA Frozen Sweet Corn was introduced in the market.

Nature

On the bedrock of nature, the market is divided into conventional and organic frozen vegetable. The conventional frozen vegetable segment held the largest frozen vegetables market share due to its easier affordability, availability, broad range of applications, and health benefits.

• For instance, in June 2023, Nortera, a Canada-headquartered processor of frozen and canned vegetables, introduced the Arctic Gardens brand to foodservice sector in U.S. It is a conventional method of preserving frozen vegetables which helps the vegetables to retain its taste, color, and nutritional value.

Distribution Channel

On the basis of the distribution channel, the market is segmented into online, supermarkets or hypermarkets, and others. The supermarkets or hypermarkets segment dominates the market share due to the expansion of organized retail and the rise in supermarkets and hypermarkets. Additionally, supermarkets or hypermarkets provide an enhanced shopping experience.

Region

Geographically, the market is catalogued into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Europe: Europe is the dominating region with the largest market share as compared to the other regions. This is due to the growing demand of frozen vegetables, consumer preference, cold climatic conditions, presence of retail, growth in the food industry, and purchasing power of the European consumers.

North America: North America is expected to be the fastest growing region in the market during the forecast period. The growth is attributed to the high demand of frozen vegetables in this region, growing awareness of health among the people of this region, developed cold chain infrastructure, consumer lifestyle and preferences, technological advancements, and strong retail presence. 

• For instance, in September 2024, Green Giant announced twelve new veggie-forward frozen offerings, which further included three brand new items, i.e., Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen. The brand also expanded its Green Giant Restaurant Style line which included new items from Roasting Veggies and Veggies & Rice.

Frozen Vegetables Market Report Scope:

Segmentation:

By Product Type:

• Asparagus
• Mushrooms
• Spinach
• Corn
• Green Beans
• Broccoli
• Others

By Nature:

• Conventional
• Organic

By Distribution Channels:

• Online
• Supermarkets/Hypermarkets
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players are adopting strategies, such as, cold chain logistics, packaging, digital marketing, and product innovation, to maintain their dominance in the market. Some of the key players in this sector include, Mother Dairy Fruit & Vegetable Pvt. Ltd., ITC Limited, Himigri Group, and other companies.

List of Key Players in the Market:

• Mother Dairy Fruit & Vegetable Pvt. Ltd.
• Conagra Brands, Inc.
• ITC Limited
• BONDUELLE
• Earthbound Farm
• NESTLÉ S.A.
• Ardo
• Kraft Heinz, Inc.
• Simplot Australia Pty. Ltd.
• General Mills Inc.
• Home Roots
• Himgiri Group
• Frutteto
• Suyog Food Products

• In March 2024, BigBasket partnered with chef, Sanjeev Kapoor to launch frozen foods brand Precia. This brand featured frozen vegetables, snacks, and sweets. BigBasket’s partnership with Sanjeev Kapoor marked a decisive leap forward in meeting evolving consumer needs and tapping into new market opportunities.
• In September 2020, ITC Limited, packed and manufactured Farmland Frozen Mixed Vegetables. This consisted of a combination of freshly mixed vegetables, such as, green beans, cauliflower, carrots, and green peas. This was a ready-to-use, pre-cleaned of the choicest vegetable, which further had various culinary applications.

Analyst View:      

The various benefits of frozen vegetables include, its high nutritional value, cost-friendliness, convenience, easy availability, waste reduction, and natural preservation process to lock the essential nutrients. These factors are attractive to consumers resulting in rising the frozen vegetable demand which expected to drive frozen vegetables market growth.

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