Electric Vehicle Sound Generator Market Size, Share, By Vehicle Type (Passenger Vehicles, Commercial Vehicles, Two Wheelers, and Heavy Vehicles), Technology (Active Sound Generators, Passive Sound Generators, and Hybrid Sound Generators), Application (Urban Driving, Pedestrian Safety, Emergency Vehicle Alerts, and Off-Road Driving), Sales Channel (Original Equipment Manufacturer, and Aftermarket), and Region - Trends, Analysis, and Forecast till 2035

• Previous to 2035, the market is hoped for expansion at USD 7.4 Billion.
• Electric vehicle sound generator market size was estimated at USD 1.57 Billion during the year 2024.
• Target market is evolving at a CAGR of 16.9%.

An electric vehicle (EV) sound generator, also known as an acoustic vehicle alerting system (AVAS), are sound generators used in EVs to alert pedestrians, cyclists, children, and other road users that a car is present. The electric vehicle sound generator market growth is stand on diverse vehicle types including ascending demand for EVs, sturdy government ordinance as more countries are requiring EVs to have sound generators for safety reasons, manufacturer investment, boosted consumer awareness of the benefits of EVs, and others.

Role of AI:

• Artificial Intelligence (AI) based systems will play a crucial role in future EVs' overall energy management systems. Advanced electric vehicle technology and intelligent modules will lead the automotive powertrain architecture. Electric vehicle (EV) sound generators use AI to create sounds that help pedestrians and other road users detect the vehicle.
• For instance, in January 2025, SoundHound AI, Inc., a global leader in voice artificial intelligence, announced that Lucid, maker of the world’s most advanced electric vehicles, has launched the Lucid Assistant. The Lucid Assistant is a new revolutionary fhands-free voice assistant, offering customers an easy and intuitive way to control many vehicle functions by speech. To demonstrate the Lucid Assistant’s seamless functionality, SoundHound will host a hands-on experience with a Lucid Air at its CES booth.

Key Drivers of Target Market:

Market is Intensifying on Account of Pedestrian Safety

The main purpose of the acoustic vehicle alerting system (AVAS) is to take road safety to the next level by helping to warn all participants of the approaching electric vehicle in 5 seconds, regardless of its speed. AVAS reduces the risk of crosswalk and other roadway accidents by producing an audible warning sound, both in drive and reverse that alerts pedestrians to an oncoming EV.

• For instance, in April 2020, Polestar’s parent company Volvo, which is a pioneer in auto safety. The company is using the Polestar 2 EV to showcase the group’s latest safety tech. That includes the first use of new front-inner-side airbags and a new acoustic vehicle alert system that warns pedestrians with a soundtrack similar to a heartbeat.

Restraints:

Market is inhibited by Increasing Risk of Collision

Electric vehicles generate considerably less noise when compared with vehicles with conventional internal combustion engines. At low speeds, when tire and wind noise is negligible, it can be harder for pedestrians to hear electric vehicles, increasing the risk of a collision. These collisions can still cause serious injury and death. The risk is exacerbated for pedestrians who are blind or have poor vision, as they generally rely on sound to negotiate the road network independently.

• Counterbalance Statements: To mitigate this risk, most major vehicle markets overseas have mandated that electric vehicles be fitted with Acoustic Vehicle Alerting Systems (AVAS), which generate noise when vehicles are travelling at low speeds

Opportunities:

Utilization of Sophisticated Technology can Bring Growth Possibilities in Upcoming Years

EV sound generators uses a variety of advance technologies including loudspeakers, actuators, electronics sound synthesis, real-time data, oscillators, adders, modulators, and others for creating sounds that alert other road users. These technologies helps for market expansion in upcoming years.

• For instance, in May 2020, Hyundai Mobis, which has been accelerating the development of the core vehicle types of environmentally-friendly cars, developed an artificial engine sound system using the grill cover of the electric vehicle for the first time in the world. Hyundai Mobis greatly improved the efficiency and performance of this new system compared to existing products, and added such functions as the turn signal sound and charging status alarm and the artificial engine sound.

The electric vehicle sound generator market is separated into vehicle type, technology, application, sales channel, and region.

Vehicle Type

Going with vehicle type, the market is clustered into passenger vehicles, commercial vehicles, two wheelers, and heavy vehicles. The passenger vehicles segment holds the highest electric vehicle sound generator market share, and are the fastest-growing segment due to their comfort, luxury, and clean emissions.

Technology

Active sound generators, passive sound generators, hybrid sound generators are technologies upon which the market is dismembered. Hybrid sound generators have a large share of the market as they help pedestrians hear nearly silent electric vehicles.

• For instance, in July 2023, Maruti Suzuki has introduced a new safety feature in the Grand Vitara. The hybrid variants of the SUV will now be equipped with Acoustic Vehicle Alerting System (AVAS). According to Maruti, AVAS emits a low-level alert sound to warn nearby pedestrians. It is said that the sound can be heard up to 5 feet away from the car. This feature can be crucial, especially when the vehicle is being driven in electric mode.

Application

The market is classified into urban driving, pedestrian safety, emergency vehicle alerts, and off-road driving, on the account of application. Among all these, the pedestrian safety application has the highest electric vehicle sound generators market share. This is due to increasing concerns about pedestrian safety, especially in urban areas.

• For instance, in July 2023, Maruti has added the safety alert system only to the hybrid variants of the Grand Vitara. Known as the acoustic vehicle alerting system (AVAS), it alerts pedestrians about the car’s presence and can be heard up to five feet from the vehicle.

Sales Channel

Based on the sales channel, market is bifurcated into original equipment manufacturer and aftermarket. The original equipment manufacturer segment has the largest market share, owing to governments in some regions require sound generators to be installed in new electric vehicles.

Regional

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: North America holds the largest share of the market due to the high adoption rate of electric vehicles in the region, particularly in the U.S., driven by factors such as strong government incentives, robust EV infrastructure development, and leading EV manufacturers, such as Tesla, which heavily prioritize sound generation features for pedestrian safety.

• For instance, in July 2024, automotive supplier Brose is expanding its product portfolio to include an acoustic warning system for electrified vehicles. As early as 2026, the family-owned company will equip several million electric and hybrid vehicles in Europe and North America with the new product.

Asia Pacific: The Asia Pacific is expected to be the fastest growing market for electric vehicle (EV) sound generators. This is due to the region's strong industrial foundation, favorable regulations, and growing demand for passenger cars.

Electric Vehicle Sound Generator Market Report Scope:

Segmentation:

By Vehicle Type:

• Passenger Vehicles
• Commercial Vehicles
• Two Wheelers
• Heavy Vehicles

By Technology:

• Active Sound Generators
• Passive Sound Generators
• Hybrid Sound Generators

By Application:

• Urban Driving
• Pedestrian Safety
• Emergency Vehicle Alerts
• Off-Road Driving

By Sales Channel:

• Original Equipment Manufacturer
• Aftermarket

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

New product launches, partnership & collaborations, integration with advanced technologies, focus on customization, and others are strategies adopting by the companies operating in the market including HELLA GmbH & Co. KGaA, HARMAN International, CONTINENTAL ENGINEERING SERVICES, Brigade Electronics Group Plc, DENSO ELECTRONICS CORPORATION, and others.  

List of Key Players in the Market:

• HELLA GmbH & Co. KGaA
• HARMAN International
• CONTINENTAL ENGINEERING SERVICES
• Brigade Electronics Group Plc
• DENSO ELECTRONICS CORPORATION
• STMicroelectronics
• American Honda Motor Co., Inc.
• THOR
• Brose Fahrzeugteile SE & Co. KG
• OE Industry
• ESI Group
• HL Klemove
• TVS Sensing Solutions
• PPA CAR AUDIO

• In April 2024, Vision Australia welcomes the federal government’s announcement that Acoustic Vehicle Alerting System (AVAS) will be required when electric vehicles travel at or under 25km/hr. This legislation brings Australia into line with international jurisdictions such as the EU, U.S. and Japan, which have long required electric cars to emit safety sounds.
• In May 2021, to improve safety, Volvo Trucks has developed an acoustic alert system with unique sounds for its electric truck models. The Volvo designed alert will increase safety by making pedestrians, cyclists and other road users aware of approaching trucks, which would otherwise be nearly silent. At the same time, the sounds are designed to be pleasant and unobtrusive, both for the driver and others close by.

Analyst View:      

Ascending demand for EVs, sturdy government ordinance as more countries are requiring EVs to have sound generators for safety reasons, manufacturer investment, boosted consumer awareness of the benefits of EVs, and others are some of the factors which contributes to market expansion.

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