Water Enhancers Market Overview
Water enhancer is a concentrated seasonal liquid that is intended to be mixed with plain water to give it a specific flavor and taste, it comes in a variety of flavors such as sweet, coffee flavored or organic fruity flavors. Commonly found in grocery store beverage aisles, flavored water is sold in small squeeze bottles, these products typically have a concentrated flavor designed to be mixed with plain water, and may also contain sweeteners, colors, and in some cases, vitamins and caffeine. Water enhancers can be used to lose weight and reduce calories by drinking low-sugar beverages, common ingredients found in water enhancers are fruits, fruit juices, vegetables, plant juices, herbs, amino acids, vitamins, and minerals. Water enhancers are products that are used to add flavor to water, which is a good thing for people who find water boring, many people don't drink enough water, and making it more appealing can help them stay properly hydrated. The bottom line is that water flavoring agents are safe to use in moderation, but I would focus on enjoying them on occasion every day. Enhanced water is a category of beverages that are marketed as water with added ingredients such as natural or artificial flavors, sugars, sweeteners, vitamins, and minerals, most enhanced waters contain fewer calories than non-diet soft drinks. Liquid water enhancers are food formulations that enhance flavor and are an additional treatment of water without the use of carbonation, carbonation is the process of dissolving carbon dioxide in water under low pressure. It Lack of time attributed to the busy lifestyles of millennial and generation Z is creating a surprising appetite for food and refreshments in metropolitan urban areas globally, which is estimated to fuel the growth of the hydration market over the period.
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Attributes |
Details |
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Global Water Enhancers Market Value (2022) |
US$ 2.9Bn |
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Global Water Enhancers Market Projected Value(2032) |
US$ 8.0 Bn |
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Global Water Enhancers Market CAGR (2020-2030) |
9.6% |
Water Enhancers Market Dynamics
The global hydration market is witnessing promising growth due to the increasing popularity of functional drinks that provide healthy hydration and affordable nutrition. Rising awareness of the negative health effects of carbonated and sugary drinks and the growing popularity of customized drinks is predicted to drive the demand for water enhancers in the coming years. Furthermore, hydration drinks are becoming more popular among the public as their use in various other beverages including sports drinks, flavored water increases. Lack of strict regulations, consumer-friendly production methods by market participants and concerns about consumption safety, as well as lack of awareness among consumers about certain products, are some of the limitations that hinder the global market for water enhancers. Challenges to overcome bitter or unpleasant taste of functional ingredients are acting as major restraints for market growth
Technological advancement
Some of the other factors, including the thriving food and beverage and sports industries, the growing popularity of on-the-go drink and technological advancement in product packaging are projected to fuel the growth of the market in the upcoming years. Manufactures involved in water enhancers Market are developing advanced versions of their products due to new age technological advancements. Key players of water enhancers are investing more in power systems and creating more modern, timesaving, cost-effective technology that has a positive impact on the bio-polyamides market. In July 2022, D2C brand beyond water awarded its digital mandate to Social Beat, with this partnership, the company aims to grow by 10X and become a category leader in the hydration sector.
Water Enhancers Market Segmentation
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
The Water Enhancers Market is segmented based on type, ingredients, application, and region.
Water Enhancers Market, By Type
On the basis of type, the water enhancers market is segmented into fruit flavored, coffee flavored, and tea flavored. In flavored fruit, the flavor is imparted by the inclusion of the fruit, but the water itself does not receive high levels of nutrients, vitamins or minerals from the infusion process. Coffee flavor enhancers were obtained by injecting an inert gas over freshly roasted coffee beans heated to a temperature of about 150 degrees F to about 185 degrees F and selectively capturing the desirable flavor enhancers entrained in the gas stream. Flavored water enhancers represent the majority of the market across all types of market segments.
Water Enhancers Market, By Ingredients
On the basis of ingredients, the Water Enhancers Market is segmented into Micronutrients, Botanical Extracts, and Other Functional Ingredients. Common ingredients found in water enhancers include fruits, fruit juices, vegetables, vegetable juices, herbs, amino acids, vitamins and minerals. Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins, and minerals, most enhanced waters contain fewer calories than non-diet soft drinks.
Water Enhancers Market, By Application
On the basis of application, the target market is classified into flavoring, energy booster, functional. Water enhancers are products that are used to add flavor to water, which is a good thing for people who find water boring, many don't get enough water, so making it more appealing can help these people stay properly hydrated.
Regional Insights:
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
On region the Water Enhancers Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In North America, the growing popularity of functional beverages due to their health benefits is projected to witness significant growth, with consumers' modern-day busy lifestyle driving demand for products that provide instant hydration along with nutrition.
Report Scope:
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Attribute |
Details |
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Base year for estimation |
2022 |
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Forecast period |
2022– 2032 |
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Market representation |
Revenue in USD Billion & CAGR from 2022 to 2032 |
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Market Segmentation |
By Type - Fruit Flavored, Coffee Flavored, Tea Flavored By Ingredients - Micronutrients, Botanical Extracts, Other Functional Ingredients By Application - Flavoring, Energy stimulant, Functional |
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Regional scope |
North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Recent Developments:
- In October 2022, SunMed Energy is a new hydrator that helps support healthy hydration, while delivering the benefits of CBD on the go. The travel-friendly product shares 10mg of total cannabinoids per serving, while boosting for added wellness from a blend of caffeine, taurine and guarana extracts and vitamins C, B6 and B12.
- In September 2022, MegaFoods is launching a line of digestive health products that can enhance the taste and potency of water, Digestive Health Enhancers, which are probiotic powders with 2 billion CFUs of the probiotic strain DE11, ingredients similar to kombucha powder. Prebiotic fiber from apple cider vinegar green tea extract and Jerusalem artichoke, the company said.
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2022 to 2032. For the purpose of this study, has segmented the Water Enhancers Market report based on type, ingredients, application, and region:
Water Enhancers Market, By Type:
- Fruit Flavored
- Coffee Flavored
- Tea Flavored
Water Enhancers Market, By Ingredients:
- Micronutrients
- Botanical Extracts
- Other Functional Ingredients
Water Enhancers Market, By Application:
- Flavoring
- Energy Stimulant
- Functional
Water Enhancers Market, By Region:
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- North America
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- U.S.
- Canada
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- Europe
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- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
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- Asia Pacific
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- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
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- Latin America
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- Brazil
- Mexico
- Rest of Latin America
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- Middle East & Africa
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- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
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- North America
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Water Enhancers Market Key Players
The key players operating the Water Enhancers Market includes
- Arizona Beverage USA is an iced tea beverage manufacturer based in Cincinnati, Ohio, the company specializes in iced tea drinks, juice cocktails, energy drinks, and snacks, offering consumers a variety of non-alcoholic beverages.
- Cott Beverages is one of the world's largest soft drink producers, producing Cott, Stars and Stripes, Vintage, Vintage, Wes and so on clear sparkling water, its most widely distributed product is RC or Royal Crown Cola, available in around 60 is the country
- Sunkist Growers Inc. It is an agricultural cooperative that owes its entire membership to California and Arizona citrus growers. Sunkist has leased its trademark to other companies such as General Mills and Snapple to market more than 600 primarily citrus-flavored products, including soft drinks and juice drinks, vitamins, and jellies and candies.
- Pioma Industries is a leading supplier of functional excipients and specialty ingredients, serving the pharmaceutical, nutraceutical, personal care and allied industries worldwide.
- Wisdom Natural Brands is developing new and advanced processing methods using only purified water from start to finish. The international award-winning company provides uniquely formulated conventional and organic sweetening options to enhance the taste of foods, beverages, pharmaceuticals and nutritional supplements.
- Pepper Snapple Group is one of America's largest beverage companies, producing, selling and distributing more than 50 brands of carbonated beverages, juices, ready-to-drink teas, mixers and other premium beverages throughout the United States. States, Canada, Mexico and the Caribbean.
- The Coca Cola Company is a global beverage company with products sold in more than 200 countries and territories, the company's mission is to refresh and transform the world. The company manufactures and sells beverage concentrates, syrups and finished beverages, including sparkling soft drinks, water, sports drinks, juices, dairy, plant-based beverages, tea and coffee.
- Stour Drinks is a food and beverage company, Stour is formulated with natural fruit flavor extracts, natural stevia extract, natural citric acid, vitamin C, while grape juice and fruit and vegetable juices.
- Splash Corporation is in the personal care and food manufacturing, marketing and distribution in the Philippines, the company offers skin whitening cosmetics, exfoliants, hair dyes, canned dishes, styling gels and anti-bacterial products, helping consumers take care of their body.
- Mondelez International is one of the world's largest snack companies, leading the future of snacking with iconic global and local brands such as Oreo, Belvita and LU Biscuits, Cadbury Dairy Milk, Milka and Toblerone Chocolate, Sour Patch Kids sweets and trident gum.
Water Enhancers Market Company Profile
- Arizona Beverages USA*
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Cott Beverages
- Sunkist Growers Inc.
- Pioma Industries
- Wisdom Natural Brands
- Pepper Snapple Group
- Coca Cola Company
- Stour Drinks
- Splash Corporation
- Mondelez International
“*” marked represents similar segmentation in other categories in the respective section
Water Enhancers Market Table of Contents
- Research Objective and Assumption
- Preface
- Research Objectives
- Study Scope
- Years Considered for the study
- Assumptions
- Abbreviations
- Research Methodology
- Research data
- Primary Data
- Primary Interviews
- Primary Breakdown
- Key data from Primary Applications
- Key Thickness Insights
- Secondary Data
- Major Secondary Applications
- Secondary Applications
- Market Estimation
- Top-Down Approach
- Approach for estimating Market Share by Top-Down Analysis (Supply Side)
- Bottom-Up Approach
- Approach for estimating market share by Bottom-up Analysis (Demand Side)
- Market Breakdown and Data Triangulation
- Research Assumptions
- Market Purview
- Executive Summary
- Key Findings—Global Outlook for medical carts Strategies
- Key Questions this Study will Answer
- Market Snippet, By Type
- Market Snippet, By Ingredients
- Market Snippet, By Application
- Market Snippet, By Region
- Opportunity Map Analysis
- Executive Summary—3 Big Predictions
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
- Market Dynamics
- Water Enhancers Market, By Type
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- Fruit Flavored
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Coffee Flavored
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Tea Flavored
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Water Enhancers Market, By Ingredients, 2022 – 2032, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- Micronutrients
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Botanical Extracts
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Other Functional Ingredients
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Water Enhancers Market, By Application
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Segment Trends
- Flavoring
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Energy Stimulant
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Functional
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2022 – 2032
- Overview
- Water Enhancers Market, By Region, 2022 – 2032, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2022 – 2032
- Y-o-Y Growth Analysis (%), 2022 – 2032
- Regional Trends
- North America
- Market Size and Forecast (US$ Bn), By Type, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Ingredients, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
- U.S.
- Canada
- Europe
- Market Size and Forecast (US$ Bn), By Type, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Ingredients, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
- UK
- France
- Germany
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Market Size and Forecast (US$ Bn), By Type, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Ingredients, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
- India
- Japan
- South Korea
- China
- Rest of Asia Pacific
- Latin America
- Market Size and Forecast (US$ Bn), By Type, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Ingredients, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Market Size and Forecast (US$ Bn), By Type 2022 – 2032
- Market Size and Forecast (US$ Bn), By Ingredients, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Application, 2022 – 2032
- Market Size and Forecast (US$ Bn), By Country, 2022 – 2032
- GCC
- Israel
- South Africa
- Rest of Middle East
- Overview
- Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
- Company Profiles
- Arizona Beverages USA
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Cott Beverages
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Sunkist Growers Inc.
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Pioma Industries
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Wisdom Natural Brands
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Pepper Snapple Group
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Coca Cola Company
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Stour Drinks
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Splash Corporation
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Mondelez International
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- The Last Word
- Future Impact
- About Us
- Contact
FAQs
Water Enhancers Market is segmented into basis of on type, ingredients, application, and region.
Rising awareness of the negative health effects of carbonated and sugary drinks and the growing popularity of customized drinks is predicted to drive the demand for water enhancers in the coming years.
In North America, the growing popularity of functional beverages due to their health benefits is projected to witness significant growth, with consumers' modern-day busy lifestyle driving demand for products that provide instant hydration along with nutrition.
The Key players operating in the Water Enhancers Market includes Arizona Beverages USA, Cott Beverages, Sunkist Growers Inc., Pioma Industries, Wisdom Natural Brands, Pepper Snapple Group, Coca Cola Company, Stour Drinks, Splash Corporation, Mondelez International.