Water Enhancers Market is estimated to be US$ 2.9 billion by 2022 with a CAGR of 9.6% over the forecast period (2022-2032)

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Published Date: May 2023

Water enhancers add flavor to water as well as provide additional nutritional benefits, and may be available in powder or liquid form. Water enhancers are becoming niche due to their increasing use in various segments such as sports drinks, flavored water and energy drinks. Water enhancers are mainly targeted at millennials who rely on supplements and energy drinks to meet their nutritional needs. It contains minerals and nutrients and claims to increase water consumption by enhancing the natural flavor of the blended water. Water enhancers are concentrated seasoned liquids intended to be mixed with plain water to give it a specific flavor and taste, it comes in a variety of flavors such as sweet, coffee flavored, tea flavored or organic fruity flavors. Water enhancers contain a variety of ingredients such as hydroxycitric acid, chromium picolinate, epigallocatechin gallate, potassium, vitamin C, vitamin B6 and vitamin B12. Water enhancers market is classified into different types such as fitness drops, flavored water enhancers and workout drops, flavored water enhancers all drop type market segments represent the worldwide market, fitness water drops is another important segment of the market which is expected to grow At a significant rate of growth during the forecast period. The growing popularity of convenience beverages has led to a growing demand for water enhancers among modern consumers, and water enhancers are concentrated flavored formulations designed to be mixed with plain water a few drops at a time. Negative health effects of consumption of carbonated and carbonated soft drinks are predicted to drive the demand for water enhancers in the coming years.

The report “Water Enhancers Market, By Type (Fruit Flavored, Coffee Flavored, Tea Flavored), By Ingredients (Micronutrients, Botanical Extracts, Other Functional Ingredients), By Application (Flavoring, Energy stimulant, Functional) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032“

Key Highlights:

In September 2022, Mega Food, B-Corp crafting quality supplements is expanding its collection of digestive health products. In three delicious fruit flavors—Pineapple Mange Kombucha, Peru Passion Fruit Kombucha, and Lemon Ginger Kombucha—Megafood Digestive Health Water Enhancers provide refreshing gut support with prebiotics and probiotics.
In August 2O21, Upspring, LLC, a prestigious manufacturer of medically-bequeathed health and wellness solutions based in Texas, unveiled its latest U. Siip Water Enhancers with Electrolytes. Designed specifically for breastfeeding or pregnant women, the water booster combines four electrolytes into a refreshing drink that makes water less boring and supports hydration during pregnancy, available in two plant-based flavors, namely Citrus Ginger and Lemon Lime.

Analyst View:

Adopting a healthy lifestyle by consumers and increasing demand for nutritious drinks that keep them hydrated is expected to drive the market growth. With just a few drops of liquid water, plain water adds nutrition, flavor and energy, and is more practical and beneficial than buying flavored or functional water. Water enhancers are products used to add flavor, which is a good thing for people who find water boring, many people don't drink enough water, and making it attractive can help these people hydrate properly. Water enhancer’s market innovation is increasing worldwide, due to technological developments in water enhancers products that are more efficient to wear and use.

Browse 60 market data tables and 35 figures* through 140 slides and in-depth TOC on* “Water Enhancers Market, By Type (Fruit Flavored, Coffee Flavored, Tea Flavored), By Ingredients (Micronutrients, Botanical Extracts, Other Functional Ingredients), By Application (Flavoring, Energy stimulant, Functional) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032”

Key Market Insights from the report:

Water Enhancers Market accounted for US$ 2.9 billion in 2022 and is estimated to be US$ 8.0 billion by 2032 and is anticipated to register a CAGR of 9.6%. The Water Enhancers Market is segmented based on Type, Ingredients, Application and Region.

Based on Type, Water Enhancers Market is segmented into Fruit Flavored, Coffee Flavored, and Tea Flavored.
Based on Ingredients, Water Enhancers Market is segmented into Micronutrients, Botanical Extracts, and Other Functional Ingredients.
Based on Application, Water Enhancers Market is segmented into Flavoring, Energy stimulant, Functional.
By Region, the Water Enhancers Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Water Enhancers Market:

The prominent players operating in the Water Enhancers Market includes, Arizona Beverages USA, Cott Beverages, Sunkist Growers Inc., Pioma Industries, Wisdom Natural Brands, Pepper Snapple Group, Coca Cola Company, Stour Drinks, Splash Corporation, Mondelez International

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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Some Important Points Answered in this Market Report Are Given Below:

Explains an overview of the product portfolio, including product development, planning, and positioning
Explains details about key operational strategies with a focus on R&D strategies, corporate structure, localization strategies, production capabilities, and financial performance of various companies.
Detailed analysis of the market revenue over the forecasted period.
Examining various outlooks of the market with the help of Porter’s five forces analysis, PEST & SWOT Analysis.
Study on the segments that are anticipated to dominate the market.
Study on the regional analysis that is expected to register the highest growth over the forecast period