Superfoods Market By Type (Vegetables, Meats, Seeds, Fruits, Grains, Herbs & Roots, and Others), By Application (Dietary Supplements, Food & Beverages, Bakery & Confectionary, and Others), By Distribution Channel (Specialty Stores, Convenience Stores, Hypermarkets/Supermarkets, Online Stores and Others), and By Region - Trends, Analysis and Forecast till 2034

Superfoods Market was valued at USD 184.4 Billion in 2024 and is projected to grow at a CAGR of 5.00% to reach USD 300.4 Billion by 2034.

Superfoods are nutrient rich foods beneficial for person’s health and wellbeing. Superfood contains high amount of vitamins and minerals which help body to fight against diseases and also improves energy levels, weight loss and promotes heart health.

Growing number of food & beverage industries has become major contribution in target market growth. Implementation of superfoods in dietary supplements has further, facilitated the demand for Superfoods market growth in coming years. Growing awareness about health and various benefits about superfoods is expected to provide lucrative opportunities in Superfoods market growth.

Growing Implementation of Superfood in Dietary Supplements to Fuel Market

Growing implementation of superfood in dietary supplements has become major contribution in target market growth. Superfood supplements boost the health of an individual and also improves gut health. Growing demand for wholesome and nutritious supplements have facilitated the demand for market growth. Natural and plant-based food products are in demand due to rising health awareness among consumers which has contributed market growth.

For instance, in November 2022, Jollywell launched new online nutraceutical brand of clean palnt-based nutrition supplement for healthy life. New launched plant-based, non-GMO supplements are formulated with nature’s best quality superfood that are safe for human body. New launched products are Happy Gut – a plant-based multi-enzyme used for digestion problems such as acidity, vomiting. Fit Liver – a plant based liver health supplement used for liver disease patients. Bone Strong – made with four natural ingredients to support joint health and help in reducing inflammation in joints and to improve overall health. Calm Sleep – made of multiple herbs to reduce anxiety and to improve sleep quality. Meta Boost – a fat-burning supplement used to lose excess body fat, to gain lean mass and also slows down metabolism. New launched supplements are safe and made with 100% natural and plant-based product.

Restrains:

However, high cost of superfoods restrain the Superfoods market growth. Growing competition from other health items like probiotics, prebiotics, creatine & whey protein supplements hampered the Superfoods market growth.

Superfoods Market is segmented based on Type, Application, Distribution Channel and Region.

Type Insight

On the basis of Type, Superfoods Market is segmented into Vegetables, Meats, Seeds, Fruits, Grains, Herbs & Roots, and Others. Fruits type segment is expected to dominate the market growth. Rich in nutrients, easy availability, lower price and easy consumption of fruits has boost the segment growth.

Application Insights

On the basis of Application, Superfoods Market is segmented into Dietary Supplements, Food & Beverages, Bakery & Confectionary, and Others. Food & Beverage application segment is expected to dominate the market growth due to growing population and rising food & beverage industries to fulfill need of an individual.

Distribution Channel Insights

On the basis of Distribution Channel, Superfoods Market is segmented into Specialty Stores, Convenience Stores, Hypermarkets/Supermarkets, Online Stores and Others. Hypermarkets/Supermarkets is expected to dominate the target market growth due to availability of all daily use products under one roof.

Regional Insights:

On region the Superfoods Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America market is estimated to witness a significantly high revenue share over the forecast period. Moreover, rising popularity of superfoods among consumers, high disposable income, technological innovation, favorable climatic conditions & well-educated farmers, presence of major key players and new product launch is anticipated to increase demand for Superfoods in the region.

Europe market is estimated to witness a significantly fastest growth over the forecast period due to presence of large number of manufacturing companies processing plant-based and food products to supplements and superfood drinks in the region.

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2022 to 2032. For the purpose of this study, has segmented the Superfoods Market report based on Type, Application, Distribution Channel and Region.

Superfoods Market, By Type:

• Vegetables
• Meats
• Seeds
• Fruits
• Grains
• Herbs & Roots
• Others

Superfoods Market, By Application:

• Dietary Supplements
• Food & Beverages
• Bakery & Confectionary
• Others

Superfoods Market, By Distribution Channel:

• Specialty Stores
• Convenience Stores
• Hypermarkets/Supermarkets
• Online Stores
• Others

Superfoods Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating the Superfoods Market includes, Nutiva, The Green Labs LLC., Archer Daniels Midland, Ocean Spray, Creative Natures Superfoods, Nature Superfoods LLP., The Superfood Company, Suncore Foods Inc., Del Monte Pacific Group, Supernutrients and others.

• In January 2023, WOW Life Science launched new Peanut Butter infused with Superfoods, and power packed with nutrients and proteins. New launched product is introduced with two variants, one with “Sattu” (roasted chana powder, other with “Super Seeds” (pumpkin, chia, sunflower, watermelon).
• In March 2023, Eatopia launched newest Superfood products with Millet Puffs at Gulfoof Exhibition in Dubai in partnership with Agricultural and Processed Food Products Export Development Authority (APEDA) which is an Indian Aapex-Export Trade Promotion Active government body that promotes India as “supplier of choice”.
• In March 2022, PANGAIA launched plant-based superfoods bar “PANGAIA Super Super Bar” combined with natural superfood ingredients with gluten-free, high-fiber, and nutrient dense. New launched bar includes, Goji Berry – a highly nutrient dense fruit with source of vitamins, iron and minerals. Prickly Pear – a fruit and vegetable with excellent source of micronutrients.
• In August 2022, Supreem Pharma launched new ‘Supreem Super Foods” in Delhi NCR Region. New launched brand are produced under the brands “Normalife” and “Normahealth”. The company invested in Delhi warehouse which serves entire North Indian market.

• Nutiva
• The Green Labs LLC.
• Archer Daniels Midland
• Ocean Spray
• Creative Natures Superfoods
• Nature Superfoods LLP.
• The Superfood Company
• Suncore Foods Inc.
• Del Monte Pacific Group
• Supernutrients