Online Grocery Market in India, By Unorganized (Kiranas (traditional variety stores), Street Markets, and Kiosks), By Organized (Supermarkets, Hypermarkets, Specialty Chains, Department Stores, and E-grocery Retailers) - Trends, Analysis and Forecast till 2034

Online Grocery Market was valued at US$ 542.1 Billion in 2024 and is projected to grow at a CAGR of 35.80% to reach US$ 2426.9 Billion by 2034.

Online grocery is the service that allows its users to purchase packaged and fresh food products via web based portals. An online grocery is basically an e-commerce platform, a supermarket, or a brick-and-mortar grocery store. Online grocery allows its users to place the order online. Post the order is placed, the products are delivered to the customers within a specified period of time.

High investment and customer acceptance

Rising awareness regarding the convenience of the process, internet penetration, and digital literacy across many parts of India is estimated to surge the target market growth. In addition, acceptance of online grocery purchase in India is expected to fuel the target market growth.  Additionally, rising investment due to its capability of providing high revenue visibility. Moreover, grocery forms an essential house hold purchase for the growth of the target market

Evolving dietary patterns and supporting scientific findings

The online grocers of India have introduced innovative features, such as placing an order from various vendor partners at a time, live order tracking, and multiple payment options. The online grocers in India such as Danzo, ZopNow, BigBasket, Localbanya, Grofers, PepperTap, and Jugnoo are introducing hybrid asset light businesss models, such as digital wallets, and price comparison options, which offer buyers with higher customization at an affordable price Nowadays, once a buyer logs into an online grocery portal, the user gets product suggestion based on prior product search and purchase This feature reduces the lead time in finalizing an order.

High switching rate of customers

There exists quite a large number of players in the Indian online grocery market, each allowing customers to access both through official websites and mobile apps Almost all of these companies offer lucrative discounts and offers to the customers as incentive so that new customers can be acquired while retain in the existing ones. High switching rate is the major restraining factor for the growth of the target market.

The online grocery market in India is segmented based on unorganized, and organized.

On the basis of un- organized, the online grocery market is segmented into kiranas (traditional variety stores), street markets, and kiosks. On the basis of organized, the global market is classified into super markets, hyper markets, specialty chains, department stores, and e-grocery retailers.

Regional Insights:

On region the Global Surgical Equipment Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Attribute	Details
Base year for estimation	2023
Forecast period	2024 – 2034
Market representation	Revenue in USD Million & CAGR from 2024 to 2034
Market Segmentation	By Unorganized - Kiranas (traditional variety stores), Street markets, and Kiosks By Organized – Supermarkets, Hypermarkets, Specialty chains, Department stores, and E-grocery retailers
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the online grocery market report based on test, application, and region:

Online Grocery Market, By Unorganized:

• Kiranas (Traditional Variety Stores)
• Street Markets
• Kiosks

Online Grocery Market, By Organized:

• Super Markets
• Hyper Markets
• Specialty Chains
• Department Stores
• E-grocery Retailers

The key players operating the online grocery market includes Amazon India Pvt. Ltd., Godrej Nature’s Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (RelianceSmart.in), Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstepeRetailPvt. Ltd., and ZN Retail Pvt. Ltd. For instance, in 2018, BigBasket merges & acquisition in order to revives merger-related discussions with Grofers India Pvt. Ltd.

• Amazon India Pvt. Ltd.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Godrej Nature’s Basket Ltd.
• Grofers India Pvt. Ltd.
• Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
• Reliance Retail Ltd. (RelianceSmart.in)
• Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)
• Ur Door step e-Retail Pvt. Ltd.
• ZN Retail Pvt. Ltd.

 “*” marked represents similar segmentation in other categories in the respective section

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
3. Market Preview
   • Executive Summary
   • Key Findings—Outlook for Online Grocery Strategies
     • Key Questions this Study will Answer
     • Market Snippet, By Unorganized
     • Market Snippet, By Organized
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Market Segmentation, By Unorganized, Forecast Period up to 10 Years, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), Forecast Period up to 10 Years
     • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
     • Segment Trends
   • Kiranas (Traditional Variety Stores)
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Street Markets
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Kiosks
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
6. Market Segmentation, By Organized, Forecast Period up to 10 Years, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), Forecast Period up to 10 Years
     • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
     • Segment Trends
   • Super Markets
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Hyper Markets
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Specialty Chains
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Department Stores
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • E-grocery Retailers
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
7. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
8. Company Profiles
   • Amazon India Pvt. Ltd.
     • Company Overview
     • Product Portfolio
     • Key Highlights
     • Financial Performance
     • Business Strategies
   • Godrej Nature’s Basket Ltd.
   • Grofers India Pvt. Ltd.
   • Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
   • Reliance Retail Ltd. (RelianceSmart.in)
   • Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)
   • Ur Door step e-Retail Pvt. Ltd.
   • ZN Retail Pvt. Ltd.

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