Immersive Technologies Market, By Type (Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and Others), By Application (Construction, Architecture, Military, Defence, Engineering, Healthcare, Education and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Report Code: PMI491322 | Publish Date: May 2023 | No. of Pages: 170

Immersive Technologies Market Overview

Immersive Technologies is defined as an integration of virtual content with physical environment in which the user is allowed to engage naturally with the blend of reality. Immersive Technologies allows the product development team to create virtual prototypes quickly and cheaply. Immersive experience allows the viewer into another imagined world which feels as a reality and enabling them to them to interact with environment. Blend of sounds, visual technology is used by Immersive Technologies to deliver engaging worlds. Augmented Reality (AR) creates a real-world scene and enable people to try on items like jewellery, makeup, clothing. This experience leads to positive response and increase in sales. Virtual Reality (VR) is developed for entertainment and gaming purposes. Example of (VR) are car-racing which enable the user the sensation of driving and speed skills. Mixed Reality (MR) is the use of Augmented Reality (AR) and Virtual Reality (VR), it includes education, design, entertainment, healthcare, military training, human in the loop operation of robots. The Immersive Technologies Market size accounted for US$ 81.82 billion in 2020 and is estimated to be US$ 1491.07 billion by 2030 and is anticipated to register a CAGR of 38.4%.

Immersive Technologies Market Dynamics

                               Rise in Healthcare Education and Cost- effective Immersive tools

Rise in opportunities in medical field, students are owing to choose healthcare education. Augmented, Virtual and Mixed reality play an important role in preclinical and nursing students. Immersive technologies provide the sense of stimuli to sense of realism. The Immersive Technology has provided increased engagement of students in learning due to its design capabilities and mechanism. For instance, in February 2022 the review published by NIH determines that AR, VR and MR are beneficial as educational tools in healthcare education. Immersive technology has become equally effective in teaching and learning which increase self-confidence, engagement of students and learner satisfaction. Increase in availability of cost-effective immersive tools has played the valuable position in healthcare education sector.

                                         Technological advancement and use in healthcare

Manufactures involved in Immersive Technologies market are developing advanced versions of their products due to new age technological advancements that can carry out operations without human intervention, making tasks simpler and convenient for users of Immersive Technologies. For instance, in march 2022, HTN determines how immersive technology is being used in healthcare in Northumbria Healthcare NHS Foundation Trust who are using virtual reality headsets to ‘distract & relax patient’ while limb surgery is undergoing which helps in decrease of general anaesthetic or heavy sedation during surgery.

Restrains:

However, functionality issues, expensive cost and eyestrain can somewhat restrain the growth of the target market.

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Immersive Technologies Market Segmentation

Source: Prophecy Market Insights

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The Global Immersive Technologies Market is segmented based on type, application, and region.

On the basis of type, the Global Immersive Technologies Market is segmented into Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and others. On the basis of application, the target market is classified into Construction, Architecture, Military, Defence, Engineering, Healthcare, Education and others.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On region the Global Immersive Technologies Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America market is estimated to witness a significantly high revenue share over the forecast period, owing to growing population, especially in countries such as India and China, and technological advancements. Moreover, rising presence of industrial corridor is anticipated to increase demand for Immersive Technologies in the region.

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Report Scope:

Attribute

Details

Base year for estimation

2020

Forecast period

2020– 2030

Market representation

Revenue in USD Million & CAGR from 2020 to 2030

Market Segmentation

By Type - Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and others.

By Application – Construction, Architecture, Military, Defence, Engineering, Healthcare, Education and others.

 

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Global Immersive Technologies Market report based on type, application, and region:

Global Immersive Technologies Market, By Type:

  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Mixed Reality (MR)
  • Others

Global Immersive Technologies Market, By Application:

  • Construction
  • Architecture
  • Military
  • Defence
  • Engineering
  • Healthcare
  • Education
  • Others

Global Immersive Technologies Market, By Region:

      • North America
          • U.S.
          • Canada
      • Europe
          • Germany
          • UK
          • France
          • Russia
          • Italy
          • Rest of Europe
      • Asia Pacific
          • China
          • India
          • Japan
          • South Korea
          • Rest of Asia Pacific
      • Latin America
          • Brazil
          • Mexico
          • Rest of Latin America
      • Middle East & Africa
          • GCC
          • Israel
          • South Africa
          • Rest of Middle East & Africa

Immersive Technologies Market Key Players

The key players operating the Global Immersive Technologies Market includes, Carl Zeiss AG, HCL Technologies Limited, Barco NV, Unity Software Inc., Magic Leap, VI-grade GmbH, Google, The  Samsung Group, EON Reality Inc., Honeywell International Inc., Acer Inc., Blippar Ltd.,  Zeality Inc., AVEVA Group PLC, Sony Corporation, Varjo Technologies Oy, Lockheed Martin Corporation, Atheer Inc., and others. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in August 2022, Sony India launched award winning A95K OLED TV with XR Cognitive Processor which helps in delivering the best immersive viewing experience, 3D audio, 4K quality by XR Processor.

Immersive Technologies Market Company Profile

  • Sony Corporation*
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Carl Zeiss AG
  • HCL Technologies Limited
  • Barco NV
  • Unity Software Inc.
  • Magic Leap
  • VI-grade GmbH
  • Google
  • The  Samsung Group
  • EON Reality Inc.
  • Honeywell International Inc.
  • Acer Inc.
  • Blippar Ltd.
  • Zeality Inc.
  • AVEVA Group PLC
  • Varjo Technologies Oy
  • Lockheed Martin Corporation
  • Atheer Inc.

 “*” marked represents similar segmentation in other categories in the respective section.

Immersive Technologies Market Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Thickness Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for medical carts Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Type
      • Market Snippet, By Application
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restrains
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Global Immersive Technologies Market, By Type
    • Overview
      • Market Value and Forecast (US$ Bn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Augmented Reality (AR)
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Virtual Reality (VR)
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Mixed Reality (MR)
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Others
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
  6. Global Immersive Technologies Market, By Application, 2020 – 2030, (US$ Bn)
    • Overview                                      
      • Market Value and Forecast (US$ Bn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Construction
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Architecture
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Military
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Defence
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Engineering
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Healthcare
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Education
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
    • Others
      • Overview
      • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
  1. Global Immersive Technologies Market, By Region, 2020 – 2030, (US$ Bn)
    • Overview
      • Market Value and Forecast (US$ Bn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Application, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Country, 2020 – 2030
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Application, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Country, 2020 – 2030
        • UK
        • France
        • Germany
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Application, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Country, 2020 – 2030
        • India
        • Japan
        • South Korea
        • China
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Application, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Country, 2020 – 2030
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Application, 2020 – 2030
      • Market Size and Forecast (US$ Bn), By Country, 2020 – 2030
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  2. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  3. Company Profiles
  • Carl Zeiss AG
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • HCL Technologies Limited
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Barco NV
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Unity Software Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Magic Leap
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • VI-grade GmbH
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Google
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • The  Samsung Group
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • EON Reality Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies

 

  • Honeywell International Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Acer Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Blippar Ltd.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Zeality Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • AVEVA Group PLC
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Sony Corporation
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Varjo Technologies Oy
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Lockheed Martin Corporation
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Atheer Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  1. The Last Word
    • Future Impact
    • About Us
    • Contact

FAQs

The Immersive Technologies Market is segmented into basis of on type, application, and region.

The Immersive Technology has provided increased engagement of students in learning due to its design capabilities and mechanism.

By region, The North America market is estimated to witness a significantly high revenue share over the forecast period, owing to growing population, especially in countries such as India and China, and technological advancements.

The Key players operating in the Immersive Technologies Market includes Carl Zeiss AG, HCL Technologies Limited, Barco NV, Unity Software Inc., Magic Leap, VI-grade GmbH, Google, The Samsung Group, EON Reality Inc., Honeywell International Inc., Acer Inc., Blippar Ltd., Zeality Inc., AVEVA Group PLC, Sony Corporation, Varjo Technologies Oy, Lockheed Martin Corporation, Atheer Inc., and others.