Probiotic Drinks Market, By Product Type (Fruit-based Probiotic Drinks, Dairy-based Probiotic Drinks, and Other Probiotic Drinks), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, and Other Distribution Channels), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Trends, Analysis and Forecast till 2034

Probiotic Drinks Market was valued at US$ 41.13 billion in 2024 and is projected to grow at a CAGR of 10.1% to reach US$ 98.6 billion by 2034.

Probiotic drinks are the latest superfoods in the market. These are beverages that contain live and active bacteria cultures. These bacteria are similar to the beneficial bacteria that live naturally in the gut and offer several health benefits. In recent years, the, the popularity of the probiotic drinks market has sky-rocketed since more and more health-conscious people are opting for probiotics to improve gut health and overall digestion, reduce diarrhea, and overall immunity.

Some of the most popular choices available in the probiotic drinks market include kefir, kombucha, Yakult, and buttermilk.

Kefir is a fermented milk drink that is similar to yogurt but with a thinner consistency and a slightly tart flavor. Kefir is made from cow's milk, goat's milk, or sheep's milk, and it contains a variety of probiotic strains, including Lactobacillus and Bifidobacterium. Conversely, Kombucha is a fermented tea drink made from black, green, or white tea. It has a slightly sweet and sour flavor and is often carbonated.

Yakult and Activia are the most common yogurt-based drinks in the probiotic market, which are believed to contain lactobacillus and bifidobacterium, known to improve digestion, reduce gut inflammation, and boost overall energy levels.

Buttermilk is a traditional fermented milk drink that is made from the leftover liquid after butter is churned. It has a slightly tart flavor and is often used in baking. Buttermilk contains probiotics, as well as vitamins and minerals. It is one of the most globally renowned products in the Probiotic Drinks Market.Increasingly hectic lifestyles force people to choose health supplements and pharmaceutical interventions to maintain a balanced lifestyle. Probiotics can become a healthy dietary supplement to maintain physical wellbeing without side effects. This is why more people are turning to the probiotic drinks market for health needs.

The United Kingdom (UK) was reported to be the biggest Yakult consumer in the fiscal year 2021/2022, eating over 227 thousand bottles daily. 75 bottles were reportedly consumed daily in Germany. Meanwhile, there has been substantial growth in the kefir market, expected to reach $1.99 billion in 2024 from $1.86 billion in 2023.

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

Drivers of the Probiotic Drinks Market:      

• Rising Health Consciousness and increasingly demanding lifestyles: Consumers are becoming increasingly aware of the importance of gut health and the potential benefits of probiotics. Probiotic drinks are seen as a convenient and tasty way to improve gut health, linked to various health benefits, including digestion, immunity, and mental well-being. This growing health consciousness is powerful among millennials and younger generations and attracts them to the probiotic drinks market.
• Shift Towards Functional Beverages:  There is a general trend towards functional beverages that offer health benefits beyond just hydration. Probiotic drinks fit perfectly into this category, as they are perceived as providing a range of health benefits in addition to being refreshing. Consumers are increasingly looking for alternatives to sugary sodas and other unhealthy drinks, and probiotic drinks provide a healthy and convenient option.
• Innovative Product Offerings:  The probiotic drinks market constantly evolves with new and innovative product offerings. Manufacturers are developing probiotic drinks with new flavors, formats, and functionalities. For example, there are now probiotic sports drinks with added fruits, vegetables, and other functional ingredients. This innovation is helping to keep the market exciting for consumers and drive further growth.
• Growing Demand in Developing Economies:  The demand for probiotic drinks is also increasing in developing economies, where consumers are becoming more aware of the health benefits of these products. As disposable incomes rise in these countries, consumers are increasingly willing to spend on premium products like probiotic drinks, leading to the expansion of the probiotic drinks market.

Restrains in Probiotic Drinks Market:

• High Cost per product: Probiotic drinks can be more expensive than regular beverages due to the cost of producing and maintaining the live bacteria cultures. This pricing can deter some consumers, especially in developing countries where the probiotic drinks market is still nascent.
• Taste and Shelf Life: Probiotic drinks tend to have a shorter shelf life and more precise storage requirements than other commercial beverages due to their relatively higher bacterial content. They tend to go bad much quicker, creating more logistic problems, which can deter retailers from keeping probiotic drink stocks.

Key Opportunities in Probiotic Drinks Market:

• Increased demand for different flavors: Consumers are looking for probiotic drinks that taste good, not just good for them. This is opening up opportunities for manufacturers to develop new and innovative flavors, such as fruit-flavored drinks, kombucha with unique flavor combinations,
• Rising popularity of plant-based probiotic drinks: As more consumers move towards plant-based diets, there is a growing demand for probiotic drinks made with dairy alternatives, such as coconut milk, almond milk, and soy milk. This is a significant opportunity for manufacturers to cater to this growing market segment.
• Focus on functional benefits: Consumers are increasingly interested in beverages offering functional benefits beyond hydration. Probiotic drinks that are positioned to promote gut health, immunity, and overall well-being are likely to see strong demand.
• Targeted marketing: Manufacturers can target their marketing efforts to specific demographics, such as athletes, pregnant women, and people with digestive issues. This will help raise awareness of the benefits of probiotic drinks and drive sales in the market.

Probiotic Drinks Market is segmented based on by Type, by Distribution Channel and Region.

Type Insight

• Fruit-based Probiotic Drinks are the fastest-growing segment in the market, driven by the rising popularity of kombucha and other fermented tea-based drinks. Lactose intolerance and other allergies are quite common, and affected individuals are turning to dairy-free probiotics, especially since they offer a larger flavor portfolio.
• Dairy-based Probiotic Drinks- This is the largest segment of the Probiotic drinks market, which is expected to maintain its dominancy throughout the forecast period due to the popularity of traditional yoghurt-based probiotic drinks like buttermilk which have long since been associated with gut health and beneficial microbes.
• Other Probiotic Drinks—This is a nascent segment of the probiotic drinks market catering to a highly specific customer base. It consists of probiotic drinks made from wheat, coconut milk, water, etc.

Application Insights

• Supermarkets/Hypermarkets- This is the dominant segment of the probiotic drinks market and will continue to do so in the foreseeable future. Supermarkets automatically have wider customer reach and more product variety at competitive pricing.
• Convenience Stores- This is the second largest channel catering to impulse buyers and those seeking to try out newer products. They offer more location accessibility and, on the go, packaging, which attracts a lot of buyers.
• Pharmacies/Health Stores- This is a smaller segment catering to more health-conscious buyers as it offers expert product recommendations customized according to buyer needs, especially those with allergy constraints.
• Other Distribution Channels-This is a niche segment of the probiotic drink market that includes online retailers, subscription services, and direct-to-consumer sales.

Regional Insights:

Probiotic Drinks Market Regional Insights:

The probiotic Drinks Market is segmented by region into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

• North American market currently holds the dominant market share of the Probiotic Drinks Market due to the solid consumer base with a taste for dairy-based probiotic drinks and rising awareness of gut health among the younger working populations.
• Asia Pacific region is projected to witness the fastest growth rate in the forecast period due to factors like rising middle-class populations with disposable incomes, increasing urbanization, and busy lifestyles leading to a demand for convenience foods featuring health benefits such as reduced gut inflammation, etc.
• The Europe segment is a mature market with a focus on quality and traceability. Growing interest in alternative health drinks and diet culture, as well as the popularity of tea-based probiotic drinks in this region, may impact future growth.
• The Latin America region is a rapidly growing segment of the Probiotic Drinks Market, driven by the rising middle class and their demand for high-quality diet supplements at affordable prices.
• Middle East & Africa: The Probiotic Drinks Market in this region is expected to witness significant growth in the coming years, driven by several factors, such as the rapidly growing convenience foods industry, which offers high-quality health drinks at affordable prices

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study segmented the Probiotic Drinks Market report based on By Type, By Distribution Channel and Region:

Probiotic Drinks Market, By Type:

• Fruit-based Probiotic Drinks
• Dairy-based Probiotic Drinks
• Other Probiotic Drinks

Probiotic Drinks Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies/Health Stores
• Other Distribution Channels

Probiotic Drinks Market, By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the Probiotic Drinks Market includes Amul, Bio-K Plus International, Fonterra Co-op Group Ltd, Groupe Danone SA, Grupo Lala, Harmless Harvest, Lifeway, Pepsico Inc. (Kevita Inc.), Yakult.

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

• In June 2022, Danone debuted Activa+, a new drinkable yogurt with several health benefits. The yogurt contains zinc, D, and A active probiotics. It is available in strawberry, peach, and raspberry flavors
• In May 2022, Singapore debuted Fonterra Co-operative brand Nurture's first cultured milk brand. Cultivated milk promotes immunity and overall well-being, low in sugar, high in probiotics, and rich in vitamins A and D.
• In July 2021, PepsiCo introduced a portable fermented beverage to enhance intestinal health. KeVita Prebiotic Shots come in 2 oz (5.9 mL) bottles and are available in three different water-kefir-culture drink varieties. Three grams of prebiotic fiber are included in each bottle to promote healthy digestion. Beet lemon, blueberry mint, and turmeric ginger are the main flavors.

• Amul
• Bio-K Plus International
• Fonterra Co-op Group Ltd
• Groupe Danone SA
• Grupo Lala
• Harmless Harvest
• Lifeway
• Pepsico Inc. (Kevita Inc.)
• Yakult