Online Beauty and Personal Care Products Market By Product Type (Skincare, Haircare, Oral Hygiene, Bath and Shower, Color Cosmetics, Male Grooming Products, Fragrances & Deodorants, Sun Care Products, Baby and Childcare Products, and Depilatory Products) and By Region - Market Trends, Analysis, and Forecast till 2029

Online Beauty and Personal Care Products Market accounted for USD 35.32 Billion in 2019 and is estimated to be USD 238.5 Billion by 2029 and is anticipated to register a CAGR of 21.3%.

Beauty and personal care products are applicable for external applications to reduce symptoms involving pimples, wrinkles, under-eye dark circles, etc. Shower gels, hair conditioners, personal hygiene products, styling gadgets, etc. are usually purchased beauty and personal care products on numerous online platforms. Buying beauty and personal care products on online platforms has witnessed substantial popularity and traction owing to the rising number of customers preferring to buy products on e-commerce websites, particularly millennial shoppers.

Rapid growth in internet technology and access to smart devices

Quick and easy access to several online shopping sites through phones and PCs and the presence of popular beauty & personal care brands is boosting the target market growth globally. Secured online payments, easy navigation, customer support, user-friendly website designs, and easy return policy are some of the key factors projected to boost the global market growth.

A large number of large-scale and small-scale vendors

Prominent vendors are focusing on launching products including ingredients derived from organic and natural sources to strengthen their revenue generation. The growing scope of the espousal of m-commerce (mobile-commerce) and network marketing is anticipated to be helpful for these market players in the coming years. Furthermore, manufacturers are focusing on opening new retail outlets to expand their distribution channels, vast geographic presence, production facilities, and increase their earnings.

The global online beauty and personal care products market is segmented based on product type and region.

On the basis of product type, the global online beauty and personal care products market is segmented into skincare, haircare, oral hygiene, bath and shower, color cosmetics, male grooming products, fragrances & deodorants, sun care products, baby and childcare products, and depilatory products.

Regional Insights:

In the region, the global online beauty and personal care products market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Asia Pacific estimated for the highest share in the market in 2018, which is mainly driven by increased demand for fragrances and colored cosmetics coupled with the presence of new brands, and consumer experimentation with new products. Rising adoption of anti-aging cosmetics and specific products such as skin lightening products across different age groups are expected to propel the expansion of the market in this region. Additionally, due to their unique properties, regional brands are also gaining popularity. Latin America is a significantly attractive market for online beauty and personal care and its share is projected to grow throughout the forecast period.

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029.  For the purpose of this study, has segmented the global online beauty and personal care products market report based on product type and region.

Global Online Beauty and Personal Care Products Market, By Product Type:

• Skincare
• Haircare
• Oral Hygiene
• Bath and Shower
• Color Cosmetics
• Male Grooming Products
• Fragrances & Deodorants
• Sun Care Products
• Baby and Childcare Products
• Depilatory Products

Global Online Beauty and Personal Care Products Market, By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the global online beauty and personal care products market include L’Oréal, Revlon, Inc., Unilever, Procter & Gamble Company (P&G), CHANEL, SHISEIDO, AVON, Estée Lauder, Johnson & Johnson, and AmorePacific Corporation. The global market is extremely economical with the presence of a large number of large-scale and small-scale vendors who compete with each other in terms of product differentiation, innovation, prices, quality, brand promotion, and distribution. For instance, in May 2019, Amorepacific Group (Amorepacific), the biggest global beauty company headquartered in Korea, announced the launch of Etude House in India. The brand is set to make its debut in the Indian market entirely through beauty retailer Nykaa. At present, Etude House has a market presence in more than 10 countries including the Middle East, East Asia, and ASEAN. Etude House has been recognized globally by beauty enthusiasts for its playful and trend-setting approach, capturing the attention of millennial consumers. While offering the brand's bestsellers such as The Dear Darling Water Gel Tint and Play Color Eyes eyeshadow.

• L’Oréal
• Revlon, Inc.
• Unilever
• Procter & Gamble Company (P&G)
• CHANEL
• SHISEIDO
• AVON
• Estée Lauder
• Johnson & Johnson
• AmorePacific Corporation