Bath and Shower Market Size, Share, By Type (Shower Gels and Body Washes, Bath Soaps, Bath Additives, Shower Creams and Oils, Scrubs, and Exfoliants), By Ingredients (Natural/Organic Products, Synthetic Products, and Medicated Products), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Pharmacies and Drugstores), and By Region - Trends, Analysis and Forecast till 2034

Bath and Shower, Luxury and Self-care Trends, Statistics Industry Report:

• In 2023, bath and shower market was estimated to be worth USD 48.90 billion.
• By 2034, the target market is expected to grow to USD 77.6 billion.
• Target market is expanding at a CAGR of 5.1%

Market Overview:

Bath and shower market offers wide range of products as well as services for the purpose of improving personal hygiene and comfort. Bath and shower market is expanding rapidly due to increasing awareness for personal hygiene and many health advantages. It has seen tremendous growth and change with increasing disposable incomes, changing lifestyles, and wellness and self-care increasingly in the forefront of consumer demand. Consumer preference and behavior are primary drivers of the bath and shower market. With the growing demand for green and sustainable products, manufacturers are called upon to embrace green practices and introduce biodegradable formulations. 

Key Takeaways:

• Asia Pacific held the largest share of the market in 2024.
• North America is projected to be the fastest-growing market in the coming years.
• By type, the bath soaps accounted for the largest share of the solar energy market in 2024.
• By distribution channels, the hypermarket and supermarket segment dominated the market globally in 2024.

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Key Drivers of Target Market:

Increasing Awareness for Personal Hygiene

• Bathing and showering helps to clean the skin of germs, dirt, dead skin cells and excess oil. They offers an opportunity to increase blood circulation in the skin, boosts dignity, as well as generated calm and relaxation feeling. 
• For Instance, in December 2020, the Clensta has developed a waterless body bath and shampoo which can be used by defence personnel, patients, elderlies, and adventure enthusiasts to take baths without water while maintain proper hygiene.

Health Benefits

• Taking bath and shower has a lots of health benefits such as expansion of blood vessels and increases blood flow to different parts of body, reduces soreness of muscles, faster healing of injuries, decreases stress and anxiety levels, reduces cortisol levels in body, reduces chances of infections or illness.
• For Instance, in August 2024, according to the Health Site, bathing in cold water improves health of heart, muscles, and skin, reduces inflammation, boost immunity, improves cardiovascular health, etc.

Restrains:

High Competition

• The bath and shower is highly competitive as well as saturated especially in developed regions. High brands and a large number of new entrants’ makes difficulties to firms for holding market shares and lucrativeness.
• Counterbalance Statements: One of the major solutions to this problem is companies need to find a balance between offering competitive rates and maintaining prosperity to get success in this competitive landscape.

Opportunities:

New innovations and Technological Advancements

• The bathing and showering sector has undergone a radical transformation in recent years due to new innovations and technological advancements. It enhance functionality, hygiene and user experience.
• For instance, in April 2024, Jaquar Qloud, a pioneering technology enabled system designed to deliver premium showering experiences with simplicity and intuitiveness by offering various shower modes from rain showers to mist and waterfall settings.  

The market is segmented based on Type, Ingredients, Distribution Channel and Region

Type Insights:

On the basis of Type Bath and Shower Market is segmented into Shower Gels and Body Washes, Bath Soaps, Bath Additives, Shower Creams and Oils, Scrubs, and Exfoliants. Bath Soaps dominate the target market growth as it is widespread availability, lower cost, consumer preference, etc.

• For Instance, in June 2024, Iconic Mysore Sandal Soap maker Karnataka Soaps and Detergents Limited (KSDL) has smashed all its previous sales records in the month of March 2024 with a turnover Rs. 1,570 crore. 

Ingredients Insights:

• The bath and shower market by ingredients is segmented into Natural/Organic Products, Synthetic Products, and Medicated Products.

Distribution Channel Insights:

The bath and shower market by distribution is segmented into Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Pharmacies and Drugstores. Hypermarket and Supermarket is expected to dominate the target market growth as they provide discounts on the big pouches of shower gel refills and bath soaps and availability of a wide variety of brands under single roof.

• For Instance, in June 2024, Chennai city is all set to get LuLu’s Hypermarket by early next year. Three hypermarkets will come up in Chennai Metro Rail Stations i.e. Shenoy Nagar, Chennai Central and Wimco Nagar.

Regional Insights

• Asia Pacific: This region is expected to dominate the growth of the market during forecast period due to increasing hygiene awareness, warmer climate conditions, higher demand, rising young generation, etc. 
• North America: This region is considered to be the fastest growing region in the target market as countries like U.S., Canada and many more are leading the charge significantly increasing the adoption of high cost body wash and shower gel products because of high income groups.

Bath and Shower Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels, analyzing industry trends and opportunities across sub-segments from 2024 to 2034. It segments the market by Type, Ingredients, Distribution Channel, and Region.

Segmentation:

By Type:

• Shower Gels and Body Washes
• Bath Soaps
• Bath Additives
• Shower Creams and Oils
• Scrubs
• Exfoliants

By Ingredients:

• Natural/Organic Products
• Synthetic Products
• Medicated Products

By Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Pharmacies and Drugstores
• Direct Sales

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the Bath and Shower Market include Johnson & Johnson, L’Oreal S. A., Procter & Gamble Corp., Unilever Group, Palmolive Company, Avon Products Inc., Beiersdorf AG, Este Lauder Companies Inc., Coty Inc., Henkel AG & Company, Kimberly-Clark, Godrej Consumer Products Ltd., REVLON Inc., Kao Corporation, CHANEL, LUSH Ltd., ITC Ltd., Plum Island Soap Co., and Himalaya Wellness Company.

• In March 2024, Olay launches it’s the new Indulgent Moisture Body Wash collection which helps to provide an indulgent lather experience while delivering rich moisturizers and Vitamin B3 to the skin. The indulgent Moisture collection have five luxurious scents.
• In September 2024, Lush has collaborated with Warner Bros to bring a “Beetlejuice x Lush Collection” which contains shower gels, bath bombs, and bubble bars.

Analyst View:

The industry for bath and market is placed for substantial growth due to increasing awareness for personal hygiene as well as many health advantages. New innovations and development, advance technologies as well as many collaborations and partnerships helps to boost the growth of the market in upcoming years.

• Johnson & Johnson
• L’Oreal S. A.
• Procter & Gamble Corp.
• Unilever Group
• Palmolive Company
• Avon Products Inc.
• Beiersdorf AG
• Este Lauder Companies Inc.
• Coty Inc.
• Henkel AG & Company
• Kimberly-Clark
• Godrej Consumer Products Ltd.
• REVLON Inc.
• Kao Corporation
• CHANEL
• LUSH Ltd.
• ITC Ltd.
• Plum Island Soap Co.
• Himalaya Wellness Company

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