Male Toiletries Market, By Product (Deodorants, Haircare products, Skincare products, Shower products), By Type (Mass, and Premium), By Distribution Channel (Supermarkets and hypermarkets, Pharmacies, Specialty stores, Departmental stores, Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Report Code: PMI398820 | Publish Date: December 2023 | No. of Pages: 180

Global Male Toiletries Market By Overview

Toiletries refer to consumer products that are primarily utilized for maintaining the overall hygiene of an individual. Men's toiletries are personal hygiene and cleaning products such as shaving creams and razors, aftershaves, cologne, hair styling gel, mouth wash/tongue scraper and skincare products. 

Global Male Toiletries Market By Dynamics

The key drivers of this market are increasing disposable income, growth of corporate, extensive advertising etc. The increasing number of metrosexual men who spend a significant amount of their time and money on personal grooming, clothes and beauty treatments, in confluence with celebrity endorsement of male grooming products, is strengthening the growth of the market. Additionally, the growing popularity of social media platforms, such as Facebook, Snapchat and Instagram, has increased the societal pressure for looking well-groomed all the time. In line with this, market players are introducing a range of toiletries for men to expand their consumer-base. Moreover, a rise in the number of men’s salon is spurring the demand for male toiletries across the globe. Online shopping, has been proactive in boosting the growth of the market. Online shopping offers a hassle-free experience to consumers due to advantages such as free shipping and easy return policies. 

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Global Male Toiletries Market By Segmentation

Male toiletries market is segmented based on the product, type, distribution channel, and region.

Based on product, the global male toiletries market is segmented into the deodorants, hair care products, skin care products, shower products. Haircare product and deodorants are anticipated to grow at the highest CAGR during the forecast period. Based on Type, the global market is classified into mass and premium. Mass products currently exhibit a clear dominance in the market as they are relatively more cost-effective than premium products. Based on Distribution Channel, the target market is bifurcated into supermarkets and hypermarkets, pharmacies, speciality stores, departmental stores, others. Supermarkets and hypermarkets are the leading distribution channels as they provide convenience to consumers by offering a wide variety of products from different brands.

Based on the region the global male toiletries market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America accounts highest revenue share to the global male toiletries market due to growing demand for advanced medical technologies and increasing geriatric population. Asia Pacific male toiletries market is projected to register a high CAGR over the forecast period owing to the growing trend of the rising metrosexual trend in the region.

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Male Toiletries Market, By Product:

  • Deodorants
  • Haircare products
  • Skincare products
  • Shower products

Male Toiletries Market, By Type:

  • Mass
  • Premium  

Male Toiletries Market, By Distribution Channel:

  • Supermarkets and hypermarkets
  • Pharmacies
  • Speciality stores
  • Departmental stores
  • Others

Male Toiletries Market, By Region:

  • North America
    • Middle East & Africa
      • Middle East & Africa Male Toiletries Market, By Product
      • Middle East & Africa Male Toiletries Market, By Type
      • Middle East & Africa Male Toiletries Market, By Distribution Channel
      • Middle East & Africa Male Toiletries Market, By Country
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa
    • Latin America
      • Latin America Male Toiletries Market, By Product
      • Latin America Male Toiletries Market, By Type
      • Latin America Male Toiletries Market, By Distribution Channel
      • Latin America Male Toiletries Market, By Country
        • Brazil
        • Mexico
        • Rest of Latin America
    • Asia Pacific
      • Asia Pacific Male Toiletries Market, By Product
      • Asia Pacific Male Toiletries Market, By Type
      • Asia Pacific Male Toiletries Market, By Distribution Channel
      • Asia Pacific Male Toiletries Market, By Country
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Europe
      • Europe Male Toiletries Market, By Product
      • Europe Male Toiletries Market, By Type
      • Europe Male Toiletries Market, By Distribution Channel
      • Europe Male Toiletries Market, By Country
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • North America Male Toiletries Market, By Product
    • North America Male Toiletries Market, By Type
    • North America Male Toiletries Market, By Distribution Channel
    • North America Male Toiletries Market, By Country
      • U.S.
      • Canada

Global Male Toiletries Market By Key Players

The key players operating the global male toiletries market involves Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Johnson & Johnson, and Energizer Holdings Inc. For instance, On November 28, 2019, L’oréal Paris announced to supports Movember in advancing research on men's health. On January 8, 2020, Shiseido held its first “Beauty Innovation Hub” outside Japan, the Beauty Innovation Hub is a community space where consumers, entrepreneurs, researchers and industry partners to connect, discover, collaborate and create truly consumer-centric beauty offerings.

Global Male Toiletries Market By Company Profile

Beiersdorf AG

  • Company Overview 
  • Product Portfolio
  • Business strategies
  • Financial Performance
  • Key Highlights
  • L’Oréal SA
  • Procter & Gamble Company (P&G)
  • Shiseido Company
  • Unilever PLC
  • The Estée Lauder Companies Inc.
  • Coty Inc.
  • Molton Brown Limited
  • Johnson & Johnson
  • Energizer Holdings Inc.

 “*” marked represents similar segmentation in other categories in the respective section

Global Male Toiletries Market By Table of Contents

Research Objective and Assumption

  • Preface
  • Research Objectives
  • Study Scope
  • Years Considered for the study
  • Assumptions
  • Abbreviations

Research Methodology

  • Research data
  • Primary Data
    • Primary Interviews
    • Primary Breakdown
    • Key data from Primary Sources
    • Key Industry Insights
  • Secondary Data
    • Major Secondary Sources
    • Secondary Sources
  • Market Estimation
  • Top-Down Approach
    • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
  • Bottom-Up Approach
    • Approach for estimating market share by Bottom-up Analysis (Demand Side)
  • Market Breakdown and Data Triangulation
  • Research Assumptions

Market Preview

  • Executive Summary
  • Key Findings—Global Outlook for Male Toiletries Strategies
    • Key Questions this Study will Answer
    • Market Snippet, By-Products
    • Market Snippet, By Type
    • Market Snippet, By Distribution Channel
    • Market Snippet, By Region
  • Opportunity Map Analysis
  • Executive Summary—3 Big Predictions

Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • Market Opportunities
    • Market Trends
  • DR Impact Analysis
  • PEST Analysis
  • Porter’s Five Forces Analysis
  • Opportunity Orbit
  • Market Investment Feasibility Index
  • Macroeconomic Factor Analysis

Market Segmentation, By Products, 2020 – 2030, (US$ Mn)

  • Overview
    • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
    • Y-o-Y Growth Analysis (%), 2020 – 2030
    • Segment Trends
  • Deodorants
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Haircare products
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Skincare products
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Shower products
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030

Market Segmentation, By Type, 2020 – 2030, (US$ Mn)

  • Overview
    • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
    • Y-o-Y Growth Analysis (%), 2020 – 2030
    • Segment Trends
  • Mass
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Premium
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030

Market Segmentation, By Distribution Channel, 2020 – 2030, (US$ Mn)

  • Overview
    • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
    • Y-o-Y Growth Analysis (%), 2020 – 2030
    • Segment Trends
  • Supermarkets and hypermarkets
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Pharmacies
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Speciality stores
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Departmental stores
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  • Others
    • Overview
    • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030

Global Market, By Region, 2020 – 2030, (US$ Mn)

  • Overview
    • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
    • Y-o-Y Growth Analysis (%), 2020 – 2030
    • Regional Trends
  • North America
    • Market Size and Forecast (US$ Mn), By Products, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
      • U.S.
      • Canada
  • Europe
    • Market Size and Forecast (US$ Mn), By Products, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
      • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • Asia Pacific
    • Market Size and Forecast (US$ Mn), By Products, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Latin America
    • Market Size and Forecast (US$ Mn), By Products, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
      • Brazil
      • Mexico
      • Rest of Latin America
  • Middle East & Africa
    • Market Size and Forecast (US$ Mn), By Products, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
    • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
      • GCC
      • Israel
      • South Africa
      • Rest of Middle East

Competitive Landscape

  • Heat Map Analysis
  • Market Presence and Specificity Analysis

Company Profiles 

  • Beiersdorf AG
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Loreal SA
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Procter & Gamble Company (P&G)
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Shiseido Company
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Unilever PLC
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • The Estée Lauder Companies Inc.
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Coty Inc.
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Molton Brown Limited
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Johnson & Johnson 
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Energizer Holdings Inc.  
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies

The Last Word

  • Future Impact
  • About Us
  • Contact

FAQs

The Male Toiletries Market report segments the market been segmented on the product, type, distribution channel, and region.

The male toiletries market is growing due to changing attitudes towards grooming and personal care among men. Men are increasingly focused on looking and feeling their best, leading to a rise in demand for male-specific grooming products. Additionally, the growing trend of men's fashion and style is driving demand for male toiletries. Moreover, the increasing adoption of e-commerce platforms and rising disposable incomes are also contributing to the growth of the male toiletries market.

Asia-Pacific region is dominating the Male Toiletries Market compared to that of other regions.

The key players operating the global male toiletries market involves Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Johnson & Johnson, and Energizer Holdings Inc.