Global Male Toiletries Market worth US$ 18.2 Billion 2018 with a CAGR of 3.00%

Published Date: May 2023

The report "Global Male Toiletries Market, By Product (Deodorants, Haircare products, Skincare products, Shower products), By Type (Mass, and Premium), By Distribution Channel (Supermarkets and hypermarkets, Pharmacies, Specialty stores, Departmental stores, Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030". Global Male Toiletries market accounted for US$ 18.2 billion in 2018 with a CAGR of 3.00%. The key drivers of this market are increasing disposable income, growth of corporate, extensive advertising etc. The increasing number of metrosexual men who spend a significant amount of their time and money on personal grooming, clothes and beauty treatments, in confluence with celebrity endorsement of male grooming products, is strengthening the growth of the market.

Key Highlights:

  • On November 28, 2019, L'oréal Paris announced to supports Movember in advancing research on men's health.
  • On January 8, 2020, Shiseido held its first “Beauty Innovation Hub” outside Japan, the Beauty Innovation Hub is a community space where consumers, entrepreneurs, researchers and industry partners to connect, discover, collaborate and create truly consumer-centric beauty offerings.

Key Market Insights from the report:        

The global Male Toiletries market accounted for US$ 18.2 billion in 2019 and is projected to register a moderate CAGR of 3.00% over the forecast period. The market report has been segmented based on hybridization, type, battery, propulsion, and region.

  • By product, hair care product and deodorants are anticipated to grow at highest CAGR during the forecast period.
  • By type, mass products currently exhibit a clear dominance in the market as they are relatively more cost-effective than premium products
  • By distribution channel, supermarkets and hypermarkets are the leading distribution channels as they provide convenience to consumers by offering a wide variety of products from different brands.
  • By region, Asia Pacific male toiletries market is projected to register a high CAGR over the forecast period owing to the growing trend of the rising metrosexual trend in the region.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on " Global Male Toiletries Market, By Product (Deodorants, Haircare products, Skincare products, Shower products), By Type (Mass, and Premium), By Distribution Channel (Supermarkets and hypermarkets, Pharmacies, Specialty stores, Departmental stores, Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

The prominent player operating in the global Male Toiletries market includes Beiersdorf AG, L'Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Johnson & Johnson, and Energizer Holdings Inc.

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