Global InGame Advertising Market Market Companies
- Electronic Arts Inc.
- Media Spike Inc.
- RapidFire, Inc.
- Social Growth Technologies, Inc.
- Playwire Media Inc.
- Social Tokens Ltd.
- Gamelin Advergames
- Double Fusion
- Engage Advertising
- Giftgaming.
Recent News:
- In August 2023, Adlook partnered with Anzu to help brands and agencies tap into the potential of in-game advertising. Leveraging Adlook’s next-generation brand development platform, the partnership aims to harness the power of in-game advertising to grow brands and engage customers.
- In February 2023, Anzu and Livewire entered into a strategic partnership in Germany. This multi-year agreement builds on Anzu’s success in the region, supporting brands such as Deutsche Telekom, Vodafone, and Sparkasse. The partnership aims to expand the reach of both companies in Germany, connecting more brands to gamers through non-intrusive in-game ad placements.
- In August 2022, Adverty announced an exclusive partnership with digital marketing specialist Yazle. The partnership gives Yazle exclusive rights to represent and sell all of Adverty’s advertising inventory in the Middle East and North Africa. The partnership provides advertisers with the opportunity to advertise in-game, addressing growing concerns about their digital presence.