Feminine Hygiene Market, By Type (Menstrual Care Products (Sanitary Napkins/Pads, Panty Liners, Tampons, Menstrual Cups, and Period Panties), and Cleaning & Deodorizing Products (Deodorants, Douche, Feminine Powders, Feminine Soaps, Disposable Razors & Blades, Feminine Wipes, Internal Cleaners, Bikini Wax, and Sprays Shields), By Distribution Channels (Supermarket, Convenience Stores, Drug Stores, Pharmacies & Beauty Stores, and Online, Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Report Code: PMI398320 | Publish Date: March 2024 | No. of Pages: 167

Global Feminine Hygiene Market By Overview

Introduction:

Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Those products that are used during menstruation may also be called menstrual hygiene products. Feminine hygiene products also meant to cleanse the vulva or vagina. Feminine hygiene products are either disposable or reusable.

Global Feminine Hygiene Market By Dynamics

Increasing awareness of female health and hygiene and the emergence of low-cost feminine hygiene products are factors that are expected to boost demand for feminine hygiene products during the forecast period. Factors driving the feminine hygiene products market are increasing disposable income, growing awareness about sanitization, and rising demand for products such as tampons, and panty liners in developed countries. However, conventional napkins contain several synthetic products such as rayon dioxin, allergy-provoking metal dyes, and highly processed wood pulp which are responsible for allergies, infection, and inflammation. Some of these chemicals have proven to be carcinogenic after long-term use. Health issues caused by sanitary napkins and increasing environmental concerns are factors negatively affecting the feminine hygiene products market. Demand for cloth sanitary pads, pads made from organic materials & biodegradable products, among women is increasing to reduce health hazards caused by irritants, dyes, and harmful chemicals found in sanitary napkins or tampons. This presents a lucrative opportunity for vendors to strengthen their market position through the development of premium and innovative products in this segment. The recent trend followed by manufacturers in developed countries is to maintain brand loyalty and continuous innovation, while in developing countries, these are working on spreading awareness about feminine hygiene especially in areas where cultural and regional misbeliefs dominate.

Global Feminine Hygiene Market By Segmentation

The feminine hygiene market is segmented based type, distribution channel, and region.

Based on Type, the global market is classified into menstrual care products which subdivided into sanitary napkins/pads, panty liners, tampons, menstrual cups, and period panties, the other type of segment is cleaning & deodorizing products which have its subtypes are deodorants, douche, feminine powders, feminine soaps, disposable razors & blades, feminine wipes, internal cleaners, bikini wax, and sprays shields. Sanitary napkins are the most popular product type globally with an additional market share in the feminine hygiene market, and the usage of sanitary pads and tampons by women will be increasing in a couple of years. Based on Distribution Channel, the target market is bifurcated into a supermarket, convenience stores, drug stores, pharmacies & beauty stores, and online, others. Convenience stores have potential to register high CAGR during the forecast period.

Regional Insights:

Based on the region the Feminine Hygiene market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America accounts highest revenue share to the Feminine Hygiene market due to growing demand for advanced medical technologies and increasing geriatric population. Asia Pacific Feminine Hygiene market is projected to register a high CAGR over the forecast period owing to the growing trend of government initiatives to spread awareness about the importance of sanitation during menstrual periods, easy availability of products in stores, product advertisements, and increasing urbanization are factors propelling the feminine hygiene products market in the region.

Feminine Hygiene Market, By Type:

  • Menstrual Care Products
    • Sanitary Napkins/Pads
    • Panty Liners
    • Tampons
    • Menstrual Cups
    • Period Panties
  • Cleaning & Deodorizing Products
    • Deodorants
    • Douche
    • Feminine Powders
    • Feminine Soaps
    • Disposable Razors & Blades
    • Feminine Wipes
    • Internal Cleaners
    • Bikini Wax
    • Sprays Shields

Feminine Hygiene Market, By Distribution Channel:

  • Supermarket
  • Convenience Stores
  • Drug Stores
  • Pharmacies & Beauty Stores
  • Online
  • Others

Feminine Hygiene Market, By Region:

  • North America
    • North America Feminine Hygiene Market, By Type
    • North America Feminine Hygiene Market, By Distribution Channel
    • North America Feminine Hygiene Market, By Country
      • The U.S.
      • Canada
    • Europe
      • Europe Feminine Hygiene Market, By Type
      • Europe Feminine Hygiene Market, By Distribution Channel
      • Europe Feminine Hygiene Market, By Country
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Asia Pacific Feminine Hygiene Market, By Type
      • Asia Pacific Feminine Hygiene Market, By Distribution Channel
      • Asia Pacific Feminine Hygiene Market, By Country
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Latin America Feminine Hygiene Market, By Type
      • Latin America Feminine Hygiene Market, By Distribution Channel
      • Latin America Feminine Hygiene Market, By Country
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Middle East & Africa Feminine Hygiene Market, By Type
      • Middle East & Africa Feminine Hygiene Market, By Distribution Channel
      • Middle East & Africa Feminine Hygiene Market, By Country
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

Global Feminine Hygiene Market By Key Players

The key players operating the feminine Hygiene market involves Procter & Gamble, Johnson and Johnson, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, and Hengan International Group Co. Ltd. For instance, On May 23, 2018, in honour of Menstrual Hygiene Day, Procter & Gamble's leading feminine protection brand always is donating an additional one million period products to confront period poverty across the United States as part of their long-standing donation program. On November 19, 2019, World Toilet Day a delegation of Kimberly-Clark leaders joined hundreds of sanitation entrepreneurs, NGOs and other global businesses at the Toilet Board Coalition’s Global Sanitation Economy Summit in Pune, India to discuss investment, innovation and the integration of menstrual hygiene management into the larger sanitation vision.

Global Feminine Hygiene Market By Company Profile

  • Procter & Gamble
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business strategies
  • Johnson and Johnson
  • Energizer Holdings, Inc.
  • Edgewell Personal Care
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd.
  • Glenmark Pharmaceuticals
  • Biochemix Healthcare Private Ltd.
  • Hengan International Group Co. Ltd.

 

 “*” marked represents similar segmentation in other categories in the respective section

Global Feminine Hygiene Market By Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Industry Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for Feminine hygiene Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Type
      • Market Snippet, By  Distribution Channel
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Market Segmentation, By Type, Forecast Period up to 10 Years, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Menstrual Care Products (), and
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
      • Sanitary Napkins/Pads
      • Panty Liners
      • Tampons
      • Menstrual Cups
      • Period Panties
    • Cleaning & Deodorizing Products
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
      • Deodorants
      • Douche
      • Feminine Powders
      • Feminine Soaps
      • Disposable Razors & Blades
      • Feminine Wipes
      • Internal Cleaners
      • Bikini Wax
      • Sprays Shields
  6. Market Segmentation, By Distribution Channel, Forecast Period up to 10 Years, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Supermarket
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Convenience Stores
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Drug Stores
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Pharmacies & Beauty Stores
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Online
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Others
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  7. Global Market, By Region, Forecast Period up to 10 Years, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  9. Company Profiles
    •  
      • Procter & Gamble
        • Company Overview 
        • Product Portfolio
        • Key Highlights
        • Financial Performance
        • Business strategies 
  • Johnson and Johnson
  • Energizer Holdings, Inc.
  • Edgewell Personal Care
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd.
  • Glenmark Pharmaceuticals
  • Biochemix Healthcare Private Ltd.
  • Hengan International Group Co. Ltd. 

The Last Word

  • Future Impact
  • About Us
  • Contact

FAQs

The Feminine Hygiene Market is segmented into basis of type, distribution channel, and region.

Increasing awareness of female health and hygiene and the emergence of low-cost feminine hygiene products are factors that are expected to boost demand for feminine hygiene products during the forecast period.

By region, Asia-Pacific is projected to lead the global feminine hygiene market and is expected to remain dominant during the forecast period.

The Key players operating in the Global Feminine Hygiene Market include Procter & Gamble, Johnson and Johnson, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, and Hengan International Group Co. Ltd.