Personal Hygiene Market By Type (Hair Care, Skin Care, Lip Care, Deodorant And Antiperspirant, Bath And Shower, Oral Care, And Men's Grooming), By Distribution channel (Hypermarket/Supermarkets, Specialist Retail Stores, Online Retail Stores, and Others), and By Region - Trends, Analysis and Forecast till 2034

Personal Hygiene Market was valued at USD 566.1 Billion in 2024 and is projected to grow at a CAGR of 5.80% to reach USD 945.2 Billion by 2034.

Personal hygiene can be defined as an act of maintaining cleanliness and grooming of the external body. The personal hygiene market is gaining significant traction in the wake of rising concerns over health, grooming, and beauty. The well-being of the population is imperative for the development of a country. Therefore, governments and large organizations worldwide are taking initiatives that promote awareness regarding the importance of maintaining personal hygiene. These initiatives are working in favor of the growth of the market. Some of the commonly available personal hygiene products are deodorants and antiperspirants, bath and shower products, and soaps.

The increasing demand for personal hygiene drives the global personal hygiene market. People awareness toward the importance of hygiene, prevention of epidemic, rising disposable income, grooming, and beauty are the main factors contributing to the growth of the global market. In addition, rising consumer disposable income coupled with the increasing willingness to spend on personal care is one of the vital factors boosting the global personal hygiene market. The enhancing health and quality of the daily lives of consumers are triggering the sales of personal hygiene products. Moreover, the increasing competitiveness of companies for product innovation is fueling the target market growth. Furthermore, the growing trend of premiumisation in emerging economies is likely to augur well for the growth of the global market. Consumers are increasingly inclining towards buying the best available products, which is propelling the overall revenue generation of the target market. However, lack of awareness of personal hygiene especially in low-income countries, the maturity of products and economic downturn is hampering the growth of the target market.

The personal hygiene market is segmented based on type, distribution channel, and region.

Based on type, the global personal hygiene market is segmented into the haircare, skincare, lip care, deodorant and antiperspirant, bath and shower, oral care, and men's grooming. Based on the distribution channel, the target market is segmented into hypermarket/supermarkets, specialist retail stores, online retail stores, and others. The market size of personal hygiene will be growing at higher CAGR during the forecast period.

 Regional Insights:

Based on the region the personal hygiene market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America accounts highest revenue share to the global personal hygiene market due to growing demand for advanced medical technologies and increasing geriatric population. Asia Pacific personal hygiene market is projected to register a high CAGR over the forecast period owing to the growing trend of premiumisation in emerging economies which is likely to augur well for the growth of the target market. Consumers are increasingly inclining towards buying the best available products, which is boosting the overall revenue generation of the global market.

Personal Hygiene Market, By Type:

• Hair Care
• Skin Care
• Lip Care
• Deodorant And Antiperspirant
• Bath And Shower
• Oral Care
• Men's Grooming

Personal Hygiene Market, By Distribution Channel:

• Hypermarket/Supermarkets
• Retail Stores
• Online Retail Stores
• Others

Personal Hygiene Market, By Region:

• North America
  • North America Personal Hygiene Market, By Type
  • North America Personal Hygiene Market, By Distribution Channel
  • North America Personal Hygiene Market, By Country
    • U.S.
    • Canada
  • Europe
    • Europe Personal Hygiene Market, By Type
    • Europe Personal Hygiene Market, By Distribution Channel
    • Europe Personal Hygiene Market, By Country
      • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • Asia Pacific
    • Asia Pacific Personal Hygiene Market, By Type
    • Asia Pacific Personal Hygiene Market, By Distribution Channel
    • Asia Pacific Personal Hygiene Market, By Country
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Latin America
    • Latin America Personal Hygiene Market, By Type
    • Latin America Personal Hygiene Market, By Distribution Channel
    • Latin America Personal Hygiene Market, By Country
      • Brazil
      • Mexico
      • Rest of Latin America
  • Middle East & Africa
    • Middle East & Africa Personal Hygiene Market, By Type
    • Middle East & Africa Personal Hygiene Market, By Distribution Channel
    • Middle East & Africa Personal Hygiene Market, By Country
      • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa

The key players operating the global personal hygiene market involves Unilever, Johnson and Johnson, Carrefour, Reckitt Benckiser Group, Auchan, Publix, Costco, Helen of Troy, Proctor and Gamble Company, Kroger, Colgate-Palmolive Company. For instance, in December 2019, Unilever and Evonik partner to launch green cleaning ingredient which is renewable and biodegradable. Carrefour UAE invested over AED million to offer its customers discounts on Products.

• Unilever
• Company Overview
• Johnson and Johnson
• Carrefour
• Reckitt Benckiser Group
• Auchan
• Publix
• Costco
• Helen of Troy
• Proctor and Gamble Company
• Kroger
• Colgate-Palmolive Company