Global Electric Toothbrush Market Market Companies
The main key players operating in the electric toothbrush market are, Procter & Gamble, Panasonic Group, Water Pik, Inc., and others. These companies are constantly innovating, expanding their product portfolios, and optimizing production processes to meet the evolving demands of consumers, through their collaboration or partnerships. Companies are investing in introduce innovative toothbrush products, resulting to propel electric toothbrush market growth.
List of Key Players in the Market:
- Procter & Gamble.
- Panasonic Group
- Water Pik, Inc.
- Church & Dwight Co., Inc.
- Xiaomi.
- Shenzhen Risun Technology Co., Ltd.
- Lion Corporation
- BURST Oral Care
- seago.cn Ningbo Seago Electric Co.,Ltd.
- Brush Buddies
- Stars Pulse
- AquaSonic
- SURI
- Oral Care EU
- Icy Bear Dental
Recent News:
Recent Developments:
- The Sonic Brush V5, the company's first completely automated toothbrush, was released in March 2025 with the goal of improving toothbrushing and making oral hygiene more efficient, quicker, more intelligent. In order to provide triple action, effective cleaning, gum massaging, and teeth whitening, the Sonic Brush V5 electric toothbrush was designed. By automating the brushing process and producing excellent results in less than a minute, the Sonic electric toothbrush set a new benchmark for innovation in the oral care industry.
- Laifen announced in March 2025 that Wave, its next-generation electric toothbrush, had been granted the American Dental Association's (ADA) Seal of Acceptance. The Wave electric toothbrush is effective in removing plaque and preventing or lessening gingivitis. With dual-action oscillation and high-frequency vibrations, the Wave was created. It also has Laifen's unique high-response servo technology, which was created to guarantee maximum brushing effectiveness in accordance with the dentist-recommended Bass Brushing Method.
- TheOral-B debuted their Oral-B iO Series 2 (iO2) electric toothbrush in February 2025 at a German event. Delivering better brushing outcomes and facilitating the switch from manual to electric toothbrushes is the goal of the Oral-B iO2. Its fashionable colors and user-friendly features made the electric toothbrush more noticeable.
- A Superman battery-powered electric toothbrush with artwork for the next film was published by Spinbrush in February 2025. For better teeth cleaning, these battery-operated toothbrushes were made to combat cavities and eliminate plaque accumulation.
- The Philips Sonicare 9900 with SenseIQ technology, the company's most cutting-edge electric toothbrush, was released in January 2021. It is made to sense, adjust, and maintain a customized approach to oral health. The AI-powered Philips Sonicare app improves brushing habits by providing real-time toothbrush advice and tailored suggestions.