Breakfast Cereal Market, By Source (Corn, Rice, Wheat, Oats and Barley), By Product-Type (Hot and Ready- to- eat cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034

Breakfast Cereal Market was valued at USD 40.6 Billion in 2024 and is projected to grow at a CAGR of 4.30% to reach USD 59.4 Billion by 2034.

Breakfast cereals are a traditional breakfast food that is made from processed whole cereal grains and is generally mixed with milk or yogurt and fruits. It can be consumed in dry, hot or cold form. Most common grains that are used to produce cereals are oats, rice, barley, wheat, and corn. Kellogg was the first company that introduced the first patented breakfast cereal in the form of cornflakes in 1895. Since then, breakfast cereals have produced a multi-billion dollar market on a global level.

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The major drivers for the global breakfast cereal market are the numerous health benefit and easy preparation of cereals which is favored by the rapid urbanization and growth of middle-class population that prefer on-the-go options of meals. Whole grain cereals are a popular trend, holding a positive impact on the global market growth. Especially in developing markets, a large number of flavored and innovative options in breakfast cereals are likely to accelerate the target market growth. Factors that are affecting the global breakfast cereal market are availability of huge alternatives like eggs, yogurts, and fruits etc. which are healthier and made from fresh ingredients. These alternatives are of low-cost and do not have food preservatives that are added to increase the shelf life of breakfast cereals

Global breakfast cereal market is segmented based on the source, product type, distribution channel, and regions. On the basis of Source, the global breakfast cereal market is segmented into corn, rice, wheat, oats and barley. Based on the product type, the global breakfast cereal market is characterized into hot cereals and ready- to- eat cereals. This segment generally consists of bars, biscuit, cornflakes and cookies. Based on the distribution channels, the global breakfast cereal market is sub divided into supermarket, convenience stores, online, and others.

Regional Insights:

On the basis of region, the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Developed countries like North America have always been early adopters of breakfast cereals. However, currently it is saturated and is expected to witness a decline in the next few years as the consumers are looking for other alternative options for on-the-go meals. Due to which it is expected that North America will lose its market share to Asia Pacific due to its increase in population and awareness of health benefits of cereals. Asia Pacific is expected to be a major market for breakfast cereal in the near future due to exploding population especially in countries like India and China. The market in Europe is expected to have second-highest share in the market in terms of revenue over the forecast period, due to increasing popularity of nutritional food products in the region. The market will also see a significant market growth in some regions of Latin America

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034.

Key players in the breakfast cereal market are General Mills, Inc., Alara Wholefoods Ltd., Nestle SA, Kellogg Company, PepsiCo, Inc., Bagrrys India Ltd., Post Holdings, Inc. (Attune Foods LLC), B&G Foods Inc., Archer Daniels Midland Company, and Bob's Red Mill Natural Foods Inc.

The New Launched Product News,

• In August 2023, Nestle launched two new breakfast cereals – Koko Krunch millet jowar and Munch to its portfolio in India. According to Nestle morning cereals, The Koko Krunch millet-jowar is a novel dish that combines already-existing components like rice and water with locally grown grains like jowar. We would be able to offer our customers two delicious breakfast options to start the day off right with these two new goods.