Tonic Water Market is estimated to be US$ 6.8 Billion by 2034; Rising Marketing, Innovation and Cocktail Culture to Propel Market Growth

Published Date: March 2024

Tonic Water is a carbonated beverage that is commonly used as a mixer in various alcoholic and non-alcoholic drinks. The history of tonic water dates back to the 19th century when it was originally developed as a medicinal drink. The primary ingredient in tonic water is quinine, a bitter compound derived from the bark of the cinchona tree. Quinine was initially used as a treatment for malaria due to its antimalarial properties. However, it was discovered that the bitter taste of quinine could be somewhat tempered by mixing it with carbonated water and adding sweeteners.

The rise of the non-alcoholic beverage market has created opportunities for tonic water to be enjoyed as a standalone drink. Many people are opting for non-alcoholic options for various reasons, including health, personal preference, or as an alternative to alcohol during social occasions. The resurgence of cocktail culture and the growing interest in mixology have contributed to the increased popularity of tonic water. Further, Social media platforms and online cocktail communities have also played a significant role in promoting the versatility and appeal of Tonic Water Market, leading to increased consumer engagement and adoption.

The report “Tonic Water Market, By Type Flavored and Non-Flavored), By Content (Regular and Diet), By Application (Alcoholic Drinks and Direct Consumption), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034”

 Key Highlights:

  • In February 2022, Leocorno Enterprises launched the Peer luxury tonic water brand. The traditional Indian Tonic, Mint Tonic, Bitter Lemon Tonic, and a tonic with no calories or sugar are all currently available from Peer. In the upcoming months, it will introduce four more flavors, and it has aspirations to enter other beverage categories that provide healthier options. Peer is a brand of low-calorie tonic water that uses imported, all-natural quinine and has no artificial sweeteners, flavors, preservatives, or sweeteners.
  • In July 2022, A1 Cuisines, a company that owns and manufactures Malaki brand of tonic water, has announced the launch of BeverageCart, India’s first mobile app based platform for beverages. BeverageCart is a first-of-its-kind platform in India that would provide online wholesale orders to handle last mile deliveries for merchants and hotels, restaurants, and caterers (HoReCa) channels.

Analyst View:

The growing popularity of tonic water is not limited to specific regions. It has gained international recognition and is increasingly consumed in various parts of the world. As the global beverage market continues to expand and consumers become more adventurous in their drink choices, the demand for tonic water is expected to grow across different countries and cultures. As a result, manufacturers are likely to focus on developing innovative products that cater to changing consumer preferences and offer a wide range of options to suit different palates.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on Tonic Water Market, By Type Flavored and Non-Flavored), By Content (Regular and Diet), By Application (Alcoholic Drinks and Direct Consumption), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034”

Key Market Insights from the report:

Tonic Water Market accounted for US$ 2.4 Billion in 2024 and is estimated to be US$ 6.8 Billion by 2034 and is anticipated to register a CAGR of 12.10%. Tonic Water Market is segmented based on Type, Application and Region.

  • Based on Type, Tonic Water Market is segmented into Flavored and Non-Flavored.
  • Based on Content, Tonic Water Market is segmented into Regular and Diet.
  • Based on Application, Tonic Water Market is segmented into Alcoholic Drinks and Direct Consumption.
  • By Region, the Tonic Water Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Tonic Water Market:

The prominent players operating in the Tonic Water Market includes, Dr Pepper Snapple Group Inc., Fever-Tree Limited, Fentimans Ltd., Q Tonic LLC, Schweppes, S.A., Tomr's Handcrafted, The Coca-Cola Company, Chr. Hansen Holding A/S, SodaStream International Ltd., and Britvic plc.

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