Government regulations that strictly monitor and control additives and ingredients in food are also influencing the growth of global organic fruit and vegetables market

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Published Date: May 2023

The organic fruit and vegetables market accounted for US$ 0.7 billion in 2019 and is estimated to be US$ 1.1 billion by 2029 and is anticipated to register a CAGR of 3.8%.

The report "Global Organic Fruit and Vegetables Market, By Product Type (Organic Fruit and Organic Vegetable), By Form (Fresh and Frozen), By End-user (Residential and Commercial), By Distribution Channel (Supermarket/Hypermarket and Online Sale Channel), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029”.

Key Highlights:

In August 2018, General Mills, Inc. has signed a sourcing agreement with Pierre, S.D.-based Gunsmoke Farms L.L.C., paving the way for the companies to convert 34,000 acres of conventional farmland to certified organic acreage by 2020.
In July 2018, The Kraft Heinz Co. launched a Springboard, a new platform dedicated to nurturing, scaling and accelerating growth of disruptive U.S. brands within the food and beverage space. The Springboard platform helps to develop brands within one of four pillars: natural and organic, health and performance, speciality and craft, and experiential brands.

Analyst View:

Growing demand for organic food over synthetic food

Rising concerns regarding health and environment coupled with the rapid adoption of healthy dietary lifestyle and increased urbanization are the major factors contributed to the growth of the global organic fruits and vegetables market. In addition, excessive contamination of conventional food and growth in lifestyle diseases, such as blood pressure, diabetes, and obesity, are propelling the organic food sales, worldwide. Due to the growing demand for organic food, the area under organic farming has improved across the globe, since 2011. Further, owing to the aforementioned factors, the growing demand for organic food is fueling the organic fruit and vegetable market.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on “Global Organic Fruit and Vegetables Market”, By Product Type (Organic Fruit and Organic Vegetable), By Form (Fresh and Frozen), By End-user (Residential and Commercial), By Distribution Channel (Supermarket/Hypermarket and Online Sale Channel), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029

Key Market Insights from the report:

The global organic fruit and vegetables market accounted for US$ 0.7 billion in 2019 and is estimated to be US$ 1.1 billion by 2029 and is anticipated to register a CAGR of 3.8%. The market report has been segmented on the basis of product type, form, end-user, distribution channel, and region.

By product type, the global organic fruit and vegetables market is segmented into organic fruit and organic vegetable. The growth of both the product types is primarily attributed due to its increased production and growing global consumption.
By form, the target market is segmented into fresh and frozen. A fresh form of organic fruit and vegetables are highly preferred among consumers due to their high health benefits.
By end-user, the target market is classified into residential and commercial.
By distribution channel, the target market is divided into supermarket/hypermarket and online sale channel. Online sale channel is projected to grow at a faster rate over the forecast period on account of changes in consumer buying behaviour.
By region, North America is the highest market for organic fruits and vegetables, followed by Europe and Asia-Pacific. The organic fruits and vegetables demand in the U.S. have been continuously growing, due to rising health concerns, and a growing number of health-conscious consumers in the country.

Competitive Landscape:

The prominent player operating in the global organic fruit and vegetables market includes The WhiteWave Foods Company, General Mills, Inc., Activz, Green Organic Vegetables Inc., H. J. Heinz Company, Z Natural Foods, LLC, Organic Valley, CSC Brands L.P., Saipro Biotech Private Limited, and DMH Ingredients, Inc.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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Some Important Points Answered in this Market Report Are Given Below:

Explains an overview of the product portfolio, including product development, planning, and positioning
Explains details about key operational strategies with a focus on R&D strategies, corporate structure, localization strategies, production capabilities, and financial performance of various companies.
Detailed analysis of the market revenue over the forecasted period.
Examining various outlooks of the market with the help of Porter’s five forces analysis, PEST & SWOT Analysis.
Study on the segments that are anticipated to dominate the market.
Study on the regional analysis that is expected to register the highest growth over the forecast period