Organic Fruit and Vegetables Market By Product Type (Organic Fruit and Organic Vegetable), By Form (Fresh and Frozen), By End-user (Residential and Commercial), By Distribution Channel (Supermarket/Hypermarket and Online Sale Channel), and By Region - Trends, Analysis, and Forecast till 2029

Organic Fruit and Vegetables Market accounted for USD 0.7 Billion in 2019 and is estimated to be USD 1.1 Billion by 2029 and is anticipated to register a CAGR of 3.8%.

Organic foods are grown without the application of artificial chemicals or genetically modified organisms, hormones, antibiotics in the crops. Crops are grown organically make use of natural fertilizers such as manure to a healthier growth of plants. Organic farming is known to better the quality of soil and conserve groundwater. It also helps in reducing pollution, thus enhancing environmental condition. These factors are probably to influence the growth of the global organic fruits and vegetables market in the coming period. Rising emphasis on everything ‘natural’ is projected to propel the growth of the global organic fruits and vegetables market over the forecast period.

Growing demand for organic food over synthetic food

Rising concerns regarding health and environment coupled with rapid adoption of healthy dietary lifestyle and increased urbanization are the major factors contributed to the growth of the global organic fruits and vegetables market. In addition, excessive contamination of conventional food and growth in lifestyle diseases, such as blood pressure, diabetes, and obesity, are propelling the organic food sales, worldwide. Due to the growing demand for organic food, the area under organic farming has improved across the globe, since 2011. Further, owing to the aforementioned factors, the growing demand for organic food is fueling the organic fruit and vegetable market. 

High Production Costs and Low Yield

The production costs of organic fruits and vegetables are reasonably higher than conventional fruits and vegetables. Organic food usually cost 20% to 100% higher than their conventionally produced equivalents. Moreover, organic foods are difficult to grow due to high involvement and more growing time. Poor supply chain and lower yields of such crops further limit the production cost. Additionally, high fee registration for the adoption of organic farming and obtaining the accreditation hampers the growth of the target market.

The global organic fruit and vegetables market is segmented based on the product type, form, end-user, distribution channel, and region.

On the basis of the product type, the global organic fruit and vegetables market is segmented into organic fruit and organic vegetable. Based on the form, the target market is segmented into fresh and frozen. Based on the end-user, the target market is classified into residential and commercial. Based on the distribution channel, the target market is divided into supermarket/hypermarket and online sale channel.

In the region, the global organic fruit and vegetables market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the highest market for organic fruits and vegetables, followed by Europe and Asia-Pacific. The organic fruits and vegetables demand in the U.S. have been continuously growing, due to rising health concerns, and a growing number of health-conscious consumers in the country. Moreover, the market in the Asia Pacific is expected to register the fastest growth throughout the forecast period and estimates for over 12% of global revenue by 2025. The Asia Pacific is anticipated to register the largest growth on account of increasing agriculture sector in the region and robust domestic demand for the product.

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029.  For the purpose of this study, has segmented the global organic fruit and vegetables market report based on product type, form, end-user, distribution channel, and region.

Global Organic Fruit and Vegetables Market, By Product Type:

• Organic Fruit
• Organic Vegetable

Global Organic Fruit and Vegetables Market, By Form:

• Fresh
• Frozen

Global Organic Fruit and Vegetables Market, By End-user:

• Residential
• Commercial

Global Organic Fruit and Vegetables Market, By Distribution Channel:

• Supermarket/Hypermarket
• Online Sale Channel

Global Organic Fruit and Vegetables Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating in the global organic fruit and vegetables market include The WhiteWave Foods Company, General Mills, Inc., Activz, Green Organic Vegetables Inc., H. J. Heinz Company, Z Natural Foods, LLC, Organic Valley, CSC Brands L.P., Saipro Biotech Private Limited, and DMH Ingredients, Inc. The top players in this market are focused on the development of new products which is one of the primary growth models. Global expansion by means of business alliances and partnerships is another key growth strategy that top players in this market are focused on. These strategies are meant to improve product portfolio and expand the market share. For instance, in July 2018, The Kraft Heinz Co. launched a Springboard, a new platform dedicated to nurturing, scaling and accelerating growth of disruptive U.S. brands within the food and beverage space. The Springboard platform helps to develop brands within one of four pillars: natural and organic, health and performance, specialty and craft, and experiential brands.

• The WhiteWave Foods Company
• General Mills, Inc.
• Activz
• Green Organic Vegetables, Inc.
• H. J. Heinz Company
• Z Natural Foods, LLC
• Organic Valley
• CSC Brands L.P.
• Saipro Biotech Private Limited
• DMH Ingredients, Inc.