Beetroot has more sugar than other vegetables, it can be used as a sweetening replacement which drives the market of beetroot powder. Beetroot powder is made from dried beetroots that have been ground or milled. Beetroot powder is used in a variety of cuisines to provide flavour and colour. Beetroot powder contains betaine, a phytochemical that helps the liver and kidneys digest amino acids and is beneficial for cardiovascular health. Potassium, phosphorus, chlorine, iodine, iron, magnesium, calcium, copper, sodium, Riboflavin, Thiamine, fibre, and vitamins are all included in beetroot powder. Beetroot powder is used as a supplement because it is high in antioxidants. Beetroot powder is gaining popularity in the culinary business due to the numerous health benefits it provides. Calcium, dietary fibre, potassium, antioxidants, manganese, iron, and other minerals abound in this fruit. Beetroot powder, on the other hand, is gaining favour as a natural food colouring additive. Beetroot powder adds a natural red colour to food goods without altering their flavour. Beetroot powder is now widely used in a variety of foods, including cupcakes, red velvet cake, sauces, gravies, and soups. The aforementioned aspects point to increased revenue inflows into the worldwide beetroot powder market in the next years.

Region Analysis:

North America is one of the most profitable regions in the market for beetroot powder, with significant demand opportunities. In recent months, the region has seen an increase in demand for natural food colouring agents from the food and beverage industry. Aside from that, greater awareness of the negative effects of synthetic food colours is propelling the beetroot powder market in this region forward.  Due to the rising use of beetroot powder in various food products and considerable growth in the food processing sector, the market in Asia Pacific, North America, and Europe is likely to rise significantly. In Australia, for example, beetroot powder is regarded as an iconic ingredient in the traditional Australian hamburger. It's also a popular ingredient in salads and pasta meals. Food processing got US$ 7.54 billion in Foreign Direct Investment (FDI) from 2000 to 2017, according to the Indian Department of Industrial Policies and Promotion (DIPP). Furthermore, according to the Confederation of Indian Industry (CII), the Indian food processing industry has the potential to attract US$ 33 billion in investment between 2017 and 2027.

Key Development:

• Zuma Drinks developed a new organic beetroot powder in September 2018, which would offer a vibrant colour and flavour to any drink.
• Love Beets is increasing its product line in February 2017 with 100 percent pure Beet Powder, which is great for health and fitness enthusiasts, as well as those wishing to add more better-for-you nutrients into their diet.

Segmentation:

Beetroot Powder Market was valued at US$ 504.55 Billion in 2024 and is projected to grow at a CAGR of 5.60% to reach US$ 868.9 Billion by 2034. The beetroot powder market is segmented based on type, packaging type, application, distribution channel, end-use industry and region.

• By type, the Global Beetroot Powder Market is segmented into conventional and organic.
• By packaging type, the Global Beetroot Powder Market is classified into cans, bottle, and bags.
• By application, the Global Beetroot Powder Market is classified into curries and gravies, food color, soups, and coatings.
• By distribution channel, the Global Beetroot Powder Market is classified into online sale, retail shops, departmental store and, supermarket/hypermarket.
• By end-user industry, the Global Beetroot Powder Market is classified into food industry and beverage industry.
• By region, the global beetroot powder market is categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Analysis:                                                                                                 

The key players operating in the beetroot powder market include Yesraj Agro Exports Pvt. Ltd., Bioglan AB, Nature's Way Products LLC, NutraMarks, Inc., Super Sprout LLC & Juices, International Pty Ltd., Radiance Ltd., SuperFoods Group, Natures Aid Ltd., and Botanical Ingredients Ltd.

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