Beetroot Powder Market, By Type (Conventional and Organic), By Packaging Type (Cans, Bottle, and Bags), By Application (Curries and Gravies, Food Color, Soups, and Coatings), By Distribution Channel (Online Sale, Retail Shops, Departmental Store and, Supermarket/Hypermarket), By End-use Industry (Food Industry and Beverage Industry), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034

Beetroot Powder Market was valued at US$ 504.55 Billion in 2024 and is projected to grow at a CAGR of 5.60% to reach US$ 868.9 Billion by 2034.

[PDF] Beetroot powder is a highly nutritious and it is made by dehydrating and grinding fresh beetroots into a fine powder which can then be used in a variety of recipes and applications. Beetroot powder is a rich source of antioxidants, fiber, vitamins, and minerals. It contains high levels of betaine, which is known to improve heart health, reduce inflammation, and support liver function.

The growing number of vegan and vegetarian consumers is expected to drive demand for plant-based products, including Beetroot Powder. As more consumers seek to reduce their meat consumption, beetroot powder offers a convenient and nutritious plant-based alternative. As a natural colorant and flavoring agent, beetroot powder is increasingly being employed in the food and beverage industry. Beetroot Powder Market demand is projected to rise as more food and beverage manufacturers use it as a source of ingredient.

Increasing Awareness of Health Benefits

The health benefits associated with beetroot powder, including its potential to lower blood pressure, boost athletic performance, improve digestion, support brain health, and offer anti-inflammatory properties, will continue to drive demand of Beetroot Powder Market in Pharmaceutical and Biotechnology industries. The nitrates found in beetroot powder can also improve athletic performance by increasing the efficiency of oxygen utilization and reducing the oxygen cost of exercise, hence this can lead to increased endurance and improved exercise performance.

Further, according to Freshcap Mushroom, Over 75 million Americans have high blood pressure which puts them at risk for a wide range of serious health conditions including heart attack and stroke. Recent studies proved that the nitrates in beetroot can actually help lower blood pressure because the nitric acid they create in the body helps dilate blood vessels.

Growing Demand for Natural and Organic Products

Growing demand for natural and organic products is a key driver of the Beetroot Powder Market, as consumers become more health-conscious and concerned about the environmental impact of the products they use and they are increasingly seeking natural and organic alternatives to conventional products.

Beetroot powder is a natural and organic product that is derived from beets, which are known to be rich in nutrients and antioxidants. Unlike conventional products that may contain synthetic chemicals and additives, beetroot powder is a pure and natural product that is minimally processed and further is facilitated to grow the demand for Beetroot Powder Market.

Restrains:

High Cost of Production

The high cost of production is one of the major challenges faced by the beetroot powder market. Beetroot powder is produced by drying and milling fresh beets into a fine powder. This process requires specialized equipment and consumes a significant amount of energy. Additionally, the cost of raw materials, such as beets, can be affected by factors such as weather, crop yields, and transportation costs, which hampered the market growth.

Limited Awareness of Beetroot Powder

Many small and medium-sized manufacturers may not have the resources to invest in extensive marketing campaigns, which can make it difficult to reach a wider audience. The market for beetroot powder is relatively new, which contributes to its low level of awareness. The commercial manufacture of beetroot powder is a more modern invention, even though beets have been utilized for their health advantages for millennia. As a result, the product's possible uses may not be well known to many consumers, thus restrained demand for Beetroot Powder Market.

Beetroot Powder Market is segmented based on Type, Packaging Type, Application, Distribution Channel, End-Use Industry and Region.

Type Insight

On the basis of Type, Beetroot Powder Market is segmented into Conventional and Organic. Organic type is expected to dominate the target market growth as it is produced by using organic farming practices, which prohibit the use of synthetic fertilizers, pesticides, and herbicides. Organic options are important for consumers who prioritize sustainability and avoiding exposure to potentially harmful chemicals.

Packaging Type Insights

On the basis of Packaging Type, Beetroot Powder Market is segmented into Cans, Bottle, and Bags.  Cans are expected to dominate the target market growth are a popular packaging option for beetroot powder because they are durable and provide a long shelf life. Cans also provide airtight and moisture-proof storage, which helps to maintain the quality and freshness of the product.

Application Insights

On the basis of Application, Beetroot Powder Market is segmented into Curries and Gravies, Food Color, Soups, and Coatings. Food color is expected to dominate target market growth as it provides a natural and healthy alternative to synthetic food dyes. Many food and beverage manufacturers are looking for ways to replace synthetic dyes with natural alternatives, and beetroot powder is a popular choice due to its vibrant red color and health benefits.

Distribution Channel Insights

On the basis of Distribution Channel, Beetroot Powder Market is segmented into Online Sale, Retail Shops, Departmental Store and, Supermarket/Hypermarket. Supermarket/Hypermarket is expected to dominate the target market growth as they offer a high level of convenience and a wide range of products at competitive prices. Also, many consumers prefer to purchase their health and wellness products alongside their regular grocery shopping, and supermarkets and hypermarkets provide an ideal one-stop-shop solution.

End-use Industry Insights

On the basis of End-use Industry, Beetroot Powder Market is segmented into Food Industry and Beverage Industry. Both food industry and beverage industry is expected to dominate the target market growth as both the food and beverage industries are important in the beetroot powder market as it is a versatile ingredient that can be used in a variety of food and beverage products, including smoothies, energy drinks, baked goods, soups, and sauces.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On the basis of region the Beetroot Powder Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe is estimated to witness a significantly high revenue share over the forecast period, as Europe has a well-established food and beverage industry, with a strong focus on health and wellness products. Beetroot powder, with its natural health benefits and versatility as an ingredient, is well-positioned to capitalize on this trend. Additionally, there has been a growing interest in natural and organic products in Europe, which is expected to drive demand for beetroot powder in the region.

Report Scope:

Attribute	Details
Base year for estimation	2023
Forecast period	2024 – 2034
Market representation	Revenue in USD Billion & CAGR from 2024 to 2034
Market Segmentation	By Type - Conventional and Organic By Packaging Type - Cans, Bottle, and Bags By Application - Curries and Gravies, Food Color, Soups, and Coatings By Distribution Channel - Online Sale, Retail Shops, Departmental Store and, Supermarket/Hypermarket By End-Users Industry - Food Industry and Beverage Industry
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the Beetroot Powder Market report based on Type, Packaging Type, Application, Distribution Channel and End-Use Industry and Region:

Beetroot Powder Market, By Type:

• Conventional
• Organic

Beetroot Powder Market, By Packaging Type:

• Cans
• Bottle
• Bags

Beetroot Powder Market, By Application:

• Curries and Gravies
• Food Color
• Soups
• Coatings

Beetroot Powder Market, By Distribution Channel:

• Online Sale
• Retail Shops
• Departmental Store
• Supermarket/Hypermarket

Beetroot Powder Market, By End-Use Industry:

• Food Industry
• Beverage Industry

Beetroot Powder Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

Recent Development:

• In October 2020, GNT Group launched beetroot based Fiesta Pink micronized powder that uses betanin’s natural coloring properties to alter superfoods and enhance beverages.

The key players operating the Beetroot Powder Market includes, Yesraj Agro Exports Pvt. Ltd., Bioglan AB, Nature's Way Products LLC, NutraMarks, Inc., Super Sprout LLC & Juices, International Pty Ltd., Radiance Ltd., SuperFoods Group, Natures Aid Ltd., and Botanical Ingredients Ltd.

• Yesraj Agro Exports Pvt. Ltd.*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Bioglan AB
• Nature's Way Products LLC
• NutraMarks, Inc.
• Super Sprout LLC & Juices
• International Pty Ltd.
• Radiance Ltd.
• SuperFoods Group
• Natures Aid Ltd.
• Botanical Ingredients Ltd

“*” marked represents similar segmentation in other categories in the respective section