A2P Messaging Market is estimated to be US$ 97.3 billion by 2032; Increasing Mobile Adoption to Fuel Market Growth

A2P messaging is commonly used for a wide range of applications, including notifications, alerts, reminders, marketing, authentication, customer support, and more. Some common examples include receiving one-time passwords (OTPs), appointment reminders, package delivery notifications, and promotional messages.    

Globally, the use of mobile devices is still increasing. The A2P Messaging Market is expected to grow and reach a wider audience as more people use smartphones and other mobile devices. A2P messaging will be essential to providing consumers with personalized content, offers, and information as companies place a greater emphasis on customer interaction and customization.            

The report “A2P Messaging Market, By Deployment Type (On-Premises, and Cloud), By Vertical (Travel & Hospitality, Retail & eCommerce, BFSI, Hyperlocal Businesses, Healthcare, and Others), By Component (A2P Service, and Platform), By Traffic (Multi-country, and National), By Application (Pushed Content Services, Authentication Services, Interactive Messages, Promotional & Marketing Services, Customer Relationship Management Services, and Others) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032”

 Key Highlights:

• In June 2021, DIDWW launches Alphanumeric A2P SMS in 21 European markets. Utilizing these additional features, DIDWW will be able to provide its clients with even more chances to send SMS messages with a sender ID that is guaranteed to match their brand, boosting customer engagement and brand awareness.

Analyst View:

It is anticipated that A2P messaging will continue to expand in certain sectors, including e-commerce, customer service (for automated assistance), and healthcare (for appointment reminders and healthcare information). In order to further engage consumers, rich media components like graphics, videos, and interactive material will be used into A2P communications more and more.

Browse 60 market data tables* and 35 figures* through 140 slides and in-depth TOC on “A2P Messaging Market, By Deployment Type (On-Premises, and Cloud), By Vertical (Travel & Hospitality, Retail & eCommerce, BFSI, Hyperlocal Businesses, Healthcare, and Others), By Component (A2P Service, and Platform), By Traffic (Multi-country, and National), By Application (Pushed Content Services, Authentication Services, Interactive Messages, Promotional & Marketing Services, Customer Relationship Management Services, and Others) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032”

Key Market Insights from the report:

A2P Messaging Market accounted for US$ 72.2 billion in 2022 and is estimated to be US$ 97.3 billion by 2032 and is anticipated to register a CAGR of 3.1%. A2P Messaging Market is segmented based on Deployment Type, Vertical, Component, Traffic, Application and Region.

• Based on Deployment Type, A2P Messaging Market is segmented into On-Premises, and Cloud.
• Based on Vertical, A2P Messaging Market is segmented into Travel & Hospitality, Retail & eCommerce, BFSI, Hyperlocal Businesses, Healthcare, and Others.
• Based on Component, A2P Messaging Market is segmented into A2P Service, and Platform.
• Based on Traffic, A2P Messaging Market is segmented into Multi-country, and National.
• Based on Application, A2P Messaging Market is segmented into Pushed Content Services, Authentication Services, Interactive Messages, Promotional & Marketing Services, Customer Relationship Management Services, and Others.
• By Region, the A2P Messaging Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of A2P Messaging Market:

The prominent players operating in the A2P Messaging Market includes, Orange S.A., Dialogue Communications, AT&T, Inc., Twilio Inc., Genesys, Sinch, Proximus, China Mobile Ltd., Infobip Ltd., and Tata Communications.   

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