U.S. Wine Market Size, Share, By Product (Table Wine, Dessert Wine, Sparkling Wine, and Others), Distribution Channel (On-trade and Off-trade), and Trends, Analysis, and Forecast till 2034

• The target market is anticipated to grow at USD 3.9 Billion in 2034.
• The U.S. wine market size was valued at USD 2.7 Billion in 2024.
• The market is growing at a CAGR of 5.5%.

Wine is an alcoholic drink made from fermented fruit. Wine is most often made from grapes, and the term "wine" generally refers to grape wine when used without any qualification. The wine market in the U.S. has grown due to a number of factors, including changing consumer preferences, rising consumer trends toward organic and sustainable wines, consumers are seeking out a wider variety of wines, social acceptance of liquor consumptions, increased spending power, and the rise of wine tourism.

Key Drivers of Target Market:

Health Benefits of Wine Assist to Market Development

Wine can reduce the risk of cardiovascular disease and heart attacks, helps prevent LDL, or bad cholesterol, may slow the growth of breast cancer cells, may cut the risk of osteoporosis, may keep heart healthy, regulates blood sugar, helps to treat common cold, keep memory sharp, reduces risk of depression, and others. These benefits helps for market expansion.

• For instance, in April 2023, in a recent study published in the Nutrients Journal, researchers assessed the potential health benefits of consuming red wine. The effects of consuming red wine were evaluated i.e., antioxidant status, cardiovascular function, platelet function and coagulation, arterial stiffness and endothelial cell function, hypertension, immunological function, lipid profiles and protein (homocysteine) levels, biological complication, glucose metabolism, and type 2 diabetes, gastrointestinal activity and intestinal microbiota.

Restraints:

Market is limited by Growing Sober Curiosity

A significant factor behind the decline in wine consumption is the growing sober curiosity movement. Increasing number of consumers are choosing to reduce or eliminate their alcohol intake due to health concerns. Movements, such as Dry January and the rise of zero or low ABV beverages are gaining traction, especially among younger consumers. This cultural shift is reshaping the beverage landscape, forcing wine producers to rethink their offerings.

• Counterbalance Statements: Some solutions for catering to this trend in the wine market are launching innovative products, offering range of options, highlighting wellness aspects, wine alternatives and herbal infusion, and others.

Opportunities:

A Greater Focus on Sustainability may Achieves Market Expansion in Future

Climate change and the increasing awareness of environmental issues have prompted the wine industry to place a greater emphasis on sustainability. Wineries are adopting more eco-friendly practices in both viticulture and winemaking, such as organic and biodynamic farming, reduced water usage, and renewable energy source

• For instance, in June 2023, Ron Rubin Winery announced the launch of BLUE BIN, the first premium sustainable wine packaged in a full 750mL bottle made from 100% recycled material that is also 100% recyclable. Working in partnership with Amcor, a global leader in responsible packaging, BLUE BIN has customized planet-friendly bottles that are designed to be smaller, lighter, shatterproof, and fully recyclable, introducing wine to the places it used to not go, like campsites, boats, the pool, and the beach.

The U.S. wine market is classified into product, and distribution channels.

Product

Based on the product, the U.S. wine market is categorized into table wine, dessert wine, sparkling wine, and others. Among these, the table wine dominates the target market due to its higher demand and popularity. 

Distribution Channel

The targeted market, by distribution channel, is classified into on-trade, and off-trade. The off-trade distribution channel has a larger market share than the on-trade distribution channel. This is because off-trade channels are more convenient and accessible for consumers.

Key Players:

The key players operating in the U.S. Wine Market include TRIBUTE WINES, Bronco Wine Company, Chateau Ste. Michelle, Bogle Family Vineyards, and among others. The key players are adopting strategies for the growth of the market such as huge distribution network, strong brand reputation, key strategies, significant marketing, and fundamental investments.

U.S. Wine Market Report Scope:

Segmentation:

By Product:

• Table Wine
• Dessert Wine
• Sparkling Wine
• Others

By Distribution Channels:

• On-trade
• Off-trade

• TRIBUTE WINES
• Bronco Wine Company
• Chateau Ste. Michelle
• Bogle Family Vineyards
• CHARLES KRUG WINERY
• Ironstone Vineyards
• DELICATO FAMILY WINES
• Treasury Wine Estates Ltd
• J. LOHR VINEYARDS & WINES
• Precept Wine & Spirits
• Kendall-Jackson

• In September 2024, Albertsons Companies, Inc. announced the launch of Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% recycled polyethylene terephthalate (PET). This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality and flavor of wine that customers expect.
• In August 2023, E. & J. Gallo's Luxury Wine Group announced an agreement with the Rombauer family to acquire Rombauer Vineyards. The acquisition encompasses the Rombauer Vineyards brand, three state-of-the-art winery and production facilities, two tasting rooms offering stunning vineyard panoramas, and extensive 700-plus acres of vineyards under sustainable cultivation in Carneros, St. Helena, Atlas Peak, Sonoma Valley, Calistoga, and the Sierra Foothills.

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